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90 Cards in this Set
- Front
- Back
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The first newspaper, __________, was published in _____. |
Publick Occurrences
1690 |
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Journalism that emphasizes crimes, sex and violence... |
Yellow journalism
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Who can be sued for libel? |
The reporter, the paper and the editors |
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The best defense against libel is _________ |
The truth |
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In 1765, the British Parliament imposed a tax on all printed materials, called ____________. |
The Stamp Act |
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The AP Stylebook is __________. |
A guide for the "rules" of journalism
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The Freedom of Information Act requires that Federal Agencies ________________. |
Make most of their records available |
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A physical place or category of news covered by a reporter is called a ____. |
Beat
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When a long story is continued on another page.... |
Jump
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__________ is the publication of a false statement that damages a person's reputation. |
Libel |
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The type of news that includes meetings, court and crime.... |
Hard news
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What law says government entities must open their meetings to the jpublic and notify them in advance? |
Sunshine Laws
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The idea that a story will matter to readers... |
Impact
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The best place to have your story is..... |
Above the fold on page 1
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The flag is.... |
The name of the paper set in specific type
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A pull quote is.... |
A quotation from the story that's given special treatment in a story
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The ability to determine which stories are important and interesting to readers.... |
News judgement
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The best advice for interviewing the family of someone who died is... |
Ask them to tell you about their loved ones
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This is the name of the person who wrote the story: |
Byline
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Who was one of the first to stop using yellow journalism? |
Joseph Pulitzer
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The ultimate boss over everyone at the paper: |
Publisher
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This style of story writing puts the most important details first and the lesser at the end: |
Inverted Pyramid
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Readers prefer.... |
Short stories
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The concept that journalists should be able to write, take photos, video and more: |
Backpack journalism |
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This protects reporters by preserving the confidentiality of their notes and sources: |
Shield Law
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A good summary lead has __________. |
1 sentence
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The only places for an opinion in a newspaper are.... |
A column and review
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Where does the time element go in a story? |
After the verb
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The basic lead type is... |
Summary
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Pages that have a lot of type and no pictures or art: |
Gray
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How should you treat a person's name on the second reference? |
Last name only
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When do you ask the hardest questions during an interview? |
End
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When should a person tell you their interview is off the record? |
When they schedule it
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The best quote to use for vivid statements, inner feelings and to capture personality: |
Direct
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If you are quoting someone and they cuss, you should... |
Follow your paper's policy
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Most news stories cover _________. |
Scheduled news events
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If you use a tape recorder during an interview.... |
Still take good notes
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If someone is talking too fast during an interview..... |
Slow the pace of your voice
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The best way to conduct most interviews is: |
In person face-to-face
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A partial quote needs to have __________. |
Attribution
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The best type of questions to ask in an interview are ___________. |
Open-ended
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A good tool to use to get the source to give more information during an interview is: |
Silence
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When using a quote you should use: |
"Said"
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If someone wants to go off the record, what should you do first? |
Try to get them to go on the record
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When working with polls and surveys, an important thing to keep in mind is... |
Who collected the data? |
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Mainstreaming means: |
Making your paper more inclusive for minorities
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In a story about a person's death, use _________. |
"died"
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What is the best place get the info on what caused an accident? |
Police report
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In a sports story, what usually runs in the lead? |
The score
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This type of obit includes interviews from people who knew the deceased: |
Extended/feature obit
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Part of pitching your story to an editor includes... |
Planning the package
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When a guest with an opposing view is invited to write an editorial for the paper, it's called: |
Op ed
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When covering a speech, what is the best thing to do? |
Get the reaction of the crowd
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A personality profile.... |
Tells what makes them tick or ticked off
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If you are covering a parade or a county fair, a good type of feature to write to capture the moment is: |
Color story
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Features are usually written in.... |
Whatever style the story calls for
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A good personality profile has interviews with.... |
The source, family, friends and coworkers
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Information provided by a company telling a reporter about news is called: |
A news release
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The opinion of the paper, unsigned: |
Editorial
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If a story has movement.... |
Is it something new?
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If you pitch a story to an editor, you _________. |
Try to "sell" it
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2 things to do when you start a new beat: |
Gather sources
Do your research |
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Doing your own work to determine why some persons or organizations want to keep something secret is called: |
Investigative reporting
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Writing tightly means.... |
with as few words as possible
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2 places to find story ideas: |
Media
Archives |
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This provides a greater level of depth, context and information in news stories: |
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A __________ is a recorded comment from a news source. |
Soundbite |
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A _____________ is when a reporter is at a news scene talking live into a camera. |
Stand up |
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Broadcast news is written in ___________ style. |
Conversational |
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In broadcast news, where does the attribution go? |
Before the quote.
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The best advice for video broadcast is: |
Write to the video |
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Broadcast news offers ___________ appeal. |
Emotional |
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Sounds recorded to capture the flavor of a news scene: |
Natural sound |
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Public Relations is about _____ and _____. |
Information Image |
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Journalists serve _____________ and PR serves ____________. |
General public Organizations |
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What is the last step in creating a PR plan? |
Evaluate |
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A language deliberately crafted to disguise, distort or evade the truth. |
Doublespeak |
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The person who reads the news on the air: |
Anchor |
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Text that is lifted from a printed publication and not adapted to the webpage: |
Shovelware |
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What type of PR would you use if your company's product was defective and caused people harm? |
Crisis |
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What tries to seduce you with appealing images, catchy music and clever phrases? |
Advertising |
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What tries to motivate you with facts? |
Public Relations |
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How should a news release be written? |
Like a news story |
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____________ is when news outlets work together to fit the new technology. |
Convergence |
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A ______________ is a collection of information to encourage a reporter to do a story. |
Media kit
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The new motto of the newsroom is.... |
Think online first |
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The most important tool in the PR toolbox is.... |
News release |
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Reporting on multiple platforms means.... |
Using all types of media to tell a developing story |
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A brief headline or promo for a story is called.... |
A tease |
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______________ is when a reporter asks the public for help, story ideas, eyewitnesses. |
Crowdsourcing |
