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73 Cards in this Set
- Front
- Back
- 3rd side (hint)
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How should a headline be |
Conversational |
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What tense do you write a headline in |
Present |
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How do you write a headlinr |
Downstyle Flush left |
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Seven types of headlines |
Banner Kickers Hammers Slammers Tripods Raw wraps Side-saddle heads- preferably boxed story |
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How do you size headlines on a page |
Headlines should be larger at top and smaller at the bottom |
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General rule of lines in a headline |
The smaller the number of columns and narrower the story the more lines of headline you need |
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Headline is one one column: |
3-4 lines |
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2 columns |
2-3 lines |
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3 columns |
1-2 lines |
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4 and above columns |
1 line |
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Parts of typography |
Ascender Descender Baseline X height
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How many words are optimal for headlines |
5-10 words |
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How do newspapers measure stories |
In inches |
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Rules for picas of text |
Text becomes too hard to read if it’s too narrow or wide. Generally anything narrower than 10 picas or wider than 20 is hard to read. |
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Why wouldn’t you want the columns to wide |
Jumping from line to line |
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Why wouldn’t you want columns too narrow |
To choppy |
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What is the ideal depth for text on newspaper |
2-10 inches |
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Suppose you have a 12 inch story how could you configure it? |
Choose a column format: 2 columns of 6 inch story 3 columns of 4 inch story 6 columns of 2 inch story You get the gist |
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Can you change column widths within a story? |
NOOOOO |
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What shape should all story packages/modules be in a newspaper |
Square/rectangle |
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What are some common ways to wraps columns around photos/headlines |
U wrap L wrap |
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Layout and design things to know: |
Back (Definition) |
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Jumping text |
Run at least 6 inches of a story before you jump Jump at least 4 inches to make it worth the readers effort |
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Overview of text |
Back (Definition) |
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How to place and size photos |
- at least one dominant ( 2x bigger) - vary shapes like horizontal and vertical |
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Overview of photos |
Back (Definition) |
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No nos |
Bumping headlines Photo placement Ad placement Writing blah blah |
Think 3 things on page Poopity poop poop |
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What are bumping headlines |
Placing bumping headlines Can be mistaken and read as one headline |
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How to avoid/fix bumping headlines |
- rearrange - different fonts ( even holding or italics) - different size font - rule line - write short - add box/ shaded box |
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How to jazz a page without art |
Pull quote Info box Shaded box Boxed text Cool headlines Bastard measure Add some fricken pictures |
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What is it called when you modify text vertically |
Leading |
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What is it called when you modify text horizontally |
Tracking or kerning |
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What is leading |
Modifying text vertically by adjusting space from one baseline to next. Think college rule and wide rule |
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What is tracking/ kerning |
Modifying text horizontally by adjusting space between letters and words. Like really squished or really loose |
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Why would you use type modification like leading or kerning |
Fix readability Make text fit better |
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Loosen leading |
Add more space between lines |
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Tighten leading |
Decrease space between lines; squish lines together more |
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Loosen kerning |
Add more space between each character; think stretching out the text horizontally |
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Tightened kerning |
Decreasing space between characters. Modifying horizontally; swishing text together horizontally |
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different types of fonts |
Serif San serif Novelty |
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Serif fonts |
Has tiny strokes (serifs) at tips of each letter. Useful when using ink that smears easily. Easy fastest to read Usually used for text Think times new roman |
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San serif fonts |
San means without No serifs More modern Usually captions are San serif |
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What is a font |
A complete set of characters comprising on specific style size and weight of type face |
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Ascender |
Part of letter above x height Think i f h b t |
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Descender |
Part that extends below baseline Think p q g y |
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Baseline |
Invisible line characters sit on Think notebook lines |
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X height |
Typical height of lower case letter Think y] x] c] |
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Study what it’s called sheet |
Back (Definition) |
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When would you use a box around a story |
Make sure you know which picture/headline goes with a story Ideally special stories but if you have a bog page throw it in |
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Boxed story rules |
Don’t overuse obviously You can u wrap a story around another boxed story Make sure there is a pica or half pica between outside an inside text and the box line |
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Packaging short related stories together |
Not scattered Appeal to readers and human habit More emphasis on big news stories- no distracting little ones |
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Newspaper art rules |
Text must flow around not over photos Stories rectangular Vary sizes and shapes of photos Each page a dominant photo Balance Generally larger photos at top smaller on bottom Stay in column format Action/faces face middle |
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Ladder |
The blueprint of yearbook, where you plan all the content for everyplace of the book |
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Spread |
Two facing pages Content planned by spread |
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Signatures |
Sets of sixteen pages |
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Flats |
One side of a signature page that’s printed |
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Spot color |
One color of ink for a photo |
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Endsheets |
Two thick pieces of paper glued in cover- holds book together |
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Color placement |
Where you’re gonna put color - make sure you plan for color if you have a budget - where can you afford to put it? |
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What are the three different ways to organize a yearbook |
Section Chronological Modular |
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Section |
Just one after the other- a section for each: clubs student life sports |
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Chronological |
The year as it happened. Sometimes divided into summer fall winter spring |
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Modular organization |
Think a newspaper or magazine Lots of small stories and tidbits on every page not in a certain organization. -plus: people read the whole book bc they find things they like throughout. The sports isn’t just in one section |
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Modular organization |
Think a newspaper or magazine Lots of small stories and tidbits on every page not in a certain organization. -plus: people read the whole book bc they find things they like throughout. The sports isn’t just in one section |
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Yearbook: modular design |
When designer leaves a space of a specific size empty on a page to be filled by pre designed modules. Modules include lists quizzes q&a quote boxes |
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Why use modular design |
Consistency: all quizzes and quote boxes look the same |
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Theme |
An idea of concept threaded throughout a yearbook to unify and tie together the elements of the year together |
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Theme |
An idea of concept threaded throughout a yearbook to unify and tie together the elements of the year together |
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What should a theme be |
Unique to year Have a phrase ( theme itself) Visual elements Make sense and be clear Creative Have spin-off phrases for each section |
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Where to place theme |
Cover Endsheets Title page Opening spread Division spread Closing spread Folio |
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Yearbook layout stuff to know |
Back (Definition) |
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Modular design in newspaper |
All stories must be in modules/ rectangles |
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Module design newspaper |
All stories must be in modules/ rectangles |
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