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10 Cards in this Set
- Front
- Back
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Journalism
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The work of gathering news and information
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Soft News
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Also called feature stories that rely on human interest
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Socialization (transmission of values)
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The concept that media exposes us to how society should be- in turn we adopt certain behaviors and values based on media consumed
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Mass Communication
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Process by which journalism and other messages are disseminated
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Culture
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Symbols of expression that individuals, groups, and societies use to make sense of daily life and to articulate lives
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Wire Services
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Associated Press (AP) is an example of this
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Evergreen Subscriptions
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Circulation strategy where the subscription automatically renews on credit card account, unless subscribers request automatic renewal to stop
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Pass-along readership
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Total number of people who come into contact with single copy of magazine
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Circulation
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Number of people who purchase a magazine-accounts for approximately 30% of magazine revenue (single copy and subscription sales)
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Seven Sisters
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Term used for leading women's magazines
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