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75 Cards in this Set
- Front
- Back
penned words of US constitution
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madison
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Communist theorist Marshall McLuhan said TV would help create:
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a global electronic village
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Mass communications researcher credited with creating the media violence index which measures TV violence
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Gerbner
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Englightenment thinker who wrote aeropagitica
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John Milton
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If government blocks printing, broadcasting, or distribution media, it is engaging in
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prior restraint
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hot/cold media model was developed by:
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mcluhan
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radio personality who broadcast "war of the worlds"
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orson wells
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theory that says media injects info hypodermically into public's mind:
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powerful effects
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those who think media depictions of violence has a positive effect on society
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cathartic
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which political system assumes ownership of media?
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soviet
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"Let truth and falsehood grapple: whoever knew truth to be put to the worse in a free and open encounter"
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John Milton
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Theory- media violence has numbing effect on audience
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desensitization
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Cox Center study said apprx. avg. starting salary for 2002 mass comm. grads. is:
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26,000
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What theory states that media effects build slowly over time?
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cumulative
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first step in process of any type of communication:
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encoding
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Title of the kinks song "give the ppl. what they want" best describes which mass media perspective?
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populist
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one of the steps of the shannon/weaver model of communications
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sender internalizes the msg
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mass media contributes to stability in society by:
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providing common rituals
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legal doctrine that would allow a reviewer to write that a singer sounded like a rusty windpipe:
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fair commment and criticism
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non-media ppl. and institutions that try to influence mass msgs before they reach the audience
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regulators
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Coake- "les urnes ont parle" nwspr. illustrated the medias role in promoting:
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cultural transmission
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corporate merger now gone sour that reps. the trend of media conglomeration:
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AOL/Time Warner
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Tivo and Instant Replay will prob. have greatest impact on:
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TV
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last year, advertising accounted for what percent of all ad dollars spent?
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less than 5%
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Last year, retail sales on the internet were what % of all retail sales?
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.8%
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NY Times vs. Sullivan libel case said:
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public figures have little recourse even they are victims
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person that said Tv is modern campfire not detribiliz. (whatever detribiliz. means!)
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Marshall McLuhen
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US media is the ___ estate
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4th
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hot or cold media require big audience involvement?
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hot
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nat'l public radio relies heavily on:
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public donation
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obsenity can be censored, porn cannot
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true
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superbowl is a hot or cold medium?
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cool
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Ida Tarbell is famous from what medium ________.
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magazines
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"see it now" - who famous for?
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Edward R. Murrow
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_____ found success with disneyland and Mickey Mouse Club.
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ABC
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7 sisters of magazine world:
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Family Circle, Ladies' Home Journal, Redbook, Womens' Day, McCalls, Better Homes and Gardens, GOod Housekeeping
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most pop. radio formatting:
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talk radio
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FM radio stands for:
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Frequency modulation
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mass media that is larger than every other media by any other measure
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newspapers
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Top 5 newspapers in order:
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1. USA TODAY
2. Wall Street Journal 3. NY Times 4. LA Times 5. Washington Post |
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who created the iconic form of graph rebus?
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egyptians
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created HTML
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Tim Berners Lee
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credited with inventing the technology of TV
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Farnsworth
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most widely recognized sponsored mag.
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Nat'l Geographic
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best newspaper in the world
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NY Times
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HBO exec. responsible for 1st using satellite to transmit entertainment programming
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Gerald Levin
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first internet browser that let ppl. look at words and text
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MOSAIC
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AM stands for
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Amplitude Modulation
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first licensed international radio
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KDKA Pittsburg
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muckraking associated with
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magazines
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circulation magazine example:
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readers digest
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Man credited with developing "brand image" strategy:
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David Ogilivy
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Man credited with being first advertising agent:
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Volney Palmer
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three areas of responsibility most PR departments must deal with:
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internal, external, and media relations
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along with ivy lee, this man considered to be the father of PR
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Edward Bernays
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Bernays is responsible for which landmark PR effort:
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the Green Ball
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what name did Otto Nuerath give to simplified form of picture language?
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isotype
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Tylenol case is ex. of what kind of approach to PR
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Open (not proactive)
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credited by the book with singlehandedly inventing the WWW
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Tim Berners Lee
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Name of this early form of visual communications (the one that looks like squiggly lines and an O with a dot in the middle)
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rebus
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what percent of client's budget for ad space and time usually goes to ad agency?
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15%
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school of thought that attempts to explain how humans understand visual commun. or stimuli:
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Gestalt
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discovered elvis presley and is credited for creating term rock and roll
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sam phillips
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album is gold once it sells:
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500,000 copies
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benjamin days' newspaper, the NY Sun helped instill what type of values into American Print Media?
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populist
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Ad strategy that tries to differentiate massed produced products that are essentially alike by:
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branding
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The author of the book on branding teens claims the practice has what effect on teens?
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makes them get older faster
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last year, retail sales on the internet were what percent of all retail sales in the US?
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less than .8%
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name of Sen. Exxon's bill aimed at protecting children from exposure to porn on the itnernet:
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Communications decency act
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first network that local cable systems offered exclusively without relying on over-air stations
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HBO
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on avg. tv is on about how long per day in US households?
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7 hrs
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TV forced which of the following mediums to demassify?
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magazines
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first newspaper published in US
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Publik Occurances both Foreign and Domestik
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ad agency that serves as a liason with client:
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account exec
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which advertising technique developed with mass marketing in the 1800s?
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brand names
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