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39 Cards in this Set
- Front
- Back
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logos
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intellectual capacity of a person's ability to use the intellect in reasoning
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pathos
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a persons's emotional arousal
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determinist
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you will find solace in acceptance
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non-determinist
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believing that attitudes,beliefs,and behaviors can be changed.
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plato
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the good life was a life of seeking knowledge through dialectic,a process by which knowledge is gained through point-counterpoint discussion
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aristotle
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nothing in excess. which meant that happiness is following the golden mean
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hedonists
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the good life was one of pleasure
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cynics
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all fruits of civilization was worthless
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stoics
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the good life was found by being indifferent to external influences, that virtue resides in the will
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utiltarians
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happiness is to be foundin performing acts that produce the greatest hapiness in the greatest number
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two-step flow theory
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mass media messages are mediated through opinion leaders.
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determinism
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the predestination of the soul or the belief that god is in control of everything
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Toffler
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future shock 1970. defined a person as a channel through which experience flows.
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id
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the mechanism that is responsible for the urges and appetites,food,drink and sex.
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medium
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the message
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future shock
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how technology has changed our interpersonal relationships
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the electronic age
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early 1900's to present.the age when our thoughts become spatial,multisensory,synchronous and disconnected
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age of print
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early 1500's to early 1900's.linear thought and detachment.responses are more triggered by words and less by reactions of others and enviroment
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baudrillard
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1195,technological determinism,french writer.technology has created a hyper-reality
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vandiver
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2000,has noted that tragic placys of ancient greece have served as a source of inspiration for modern playwrights
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roderick
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1996,he believes that baudrillard has essentially destroyed the sense of self
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karras
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1970,believe that interpersonal relationsips have remained unchanged since the beginning of time and have remained unaffected by technology
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cottage industry
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an industry of old where people lived in their shops
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model
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representation of a thing or process.purpose of explaining comm theory,analyzing electronic transmission,and evaluating electronic comm. equipment
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six-c model
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6 components.person a,person b,identification,messag,media and noise.
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mcluhans 4 stages of history
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1.pre-literate oral culture
2.handwritten comm. 3.age of print 4.the electronic age |
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language
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a system of symbols known by at least two individuals
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whorf
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1956, language is your map of the territory. linguist
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semantics
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the study of meaning
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theory of linguistic Rrelativity or mold theory
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the language that you speak determines the way you perceive and think. your reality is language determined
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denotative
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commonly shared meanings of words
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connotative
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meanings that are peculiar to them.often created as a result of traumatic and emotional experiences.
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ambiguity
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word has at least two meanings
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vagueness
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the meaning of the word lies somewhere on a continuum
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self-fulfilling prophecy
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label somone and then have that person treated as if that person were correct
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rosenthal
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the harvard test of inflected acquisitionplacing labels and the effects of them
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pygmalion effect
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the way you speak can have`a dramatic effect on how you are perceived
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general semantics
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focuses on the effects of words and labels on people's perceptions,attitudes,feelings, and behaviors.
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frances bacon
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philosopher,had a preference for insect metaphors.
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