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57 Cards in this Set

  • Front
  • Back

Organizational Culture Definition

The shared values and beliefs that enable members to understand their roles in the organization

National Culture

Cultural differences are actually more pronounced among foreign employees working within the same multinational rganization than among personnel working for firms in their native lands




Individual Identity, Relationships, Communication Styles, Level of control, Conduct

Family Culture

Power-oriented culture, hierarchal, person emphasis

EiffelTower Culture

Role-oriented, task emphasis, hierarchal

GuidedMissile Culture

Project-oriented, task emphasis, equitable

Domestic Multiculturalism


  • Diverse cultures within one region; Switzerland has four linguistic groups.
  • Diverse views between younger and older generations in one group

Group Multiculturalism (4 groups)


  • Homogenous groups: similar backgrounds and react in same ways
  • Token groups: all members except one have same background
  • Bicultural groups: two or more members represent same culture
  • Multicultural groups: individuals from three or more backgrounds

3 Benefits of Diversity





  • Avoids groupthink or conformity in decision making
  • More diverse ideas and unique ideas
  • Helps develop relationships with culturally diverse customer base

3 Problems with Diversity


  • Wildly dissimilar communication styles
  • Different perceptions of quality
  • Different values of time

Communication Definition


  • The process of transferring meanings from sender to receiver

Context


  • Information that surrounds a communication to help convey the message
  • In high context societies, messages are highlycoded and implicit

Indirect Style


  • Implicit messages
  • Collectivist culture, high-context

Direct Style


  • Explicit Messages
  • Individualistic, low-context culture

Downward Communication


  • The transmission of information from managers to subordinate
  • Lets managers let people know what is to be done and how well they are doing
  • Flow of information for operational purposes
  • Helps to continually paraphrase and repeat basic ideas

Upward Communication


  • The transfer of meaning from subordinate to superior
  • Provide feedback, ask questions, and obtain assistance from management

Perception


  • A person’s view of reality; will vary on how people see reality and will influence their judgment and decision making

Nonverbal Communication


  • Transfer of meaning through body language and use of physical space

4 Types of Nonverbal Communication


  • Kinesics
  • Proxemics
  • Chronemics
  • Chromatics

Negotiation


  • Bargaining with one or more parties for the purpose of arriving at an acceptable solution for all

2 Types of Negotiation Styles

  • Distributive: two parties compete for set value
  • Integrative: maximizing benefits for both sides (win-win scenario)

5 Steps of Negotiation

  • Planning
  • Relationship Building
  • Exchanging Information
  • Persuasion
  • Agreement

Strategic Management


  • Process of determining an organization’s basic mission and long-term objectives, then implementing a plan of action for attaining these goals

Economic Imperative


  • Worldwide strategy based on cost leadership, differentiation, and segmentation
  • Upstream activities

Political Imperative


  • Strategic formulation and implementation utilizing strategies that are country-responsive and designed to protect local market niches
  • Downstream activities

Quality Imperative


  • Strategies of total quality management to meet or exceed customer’s expectations and continuously improve products or services

Administrative Coordination


  • MNC makes strategic decisions based on the merits of individual situation rather than using predetermined economically or politically driven strategy

Global Integration


  • Production and distribution of products and services of a homogenous type and quality on a worldwide basis

National Responsiveness


  • Need to understand different consumer tastes in segmented regional markets and respond to different national standards imposed by governments or agents

Global Integration vs. National Responsiveness


  • Global Strategy based on price competition (mergers & acquisitions occur here)
  • Multi-Domestic strategy emphasizes local adaptation
  • International Strategy combines low demand for integration and responsiveness
  • Transnational strategy emphasizes global integration and local responsiveness

Environmental Scanning


  • Attempts to provide management with accurate forecasts of trends that relate to external changes in geographic areas where the firm is currently doing business or considering setting up operations

6 Aspects of Environmental Scanning

  1. Industry or Market
  2. Technology
  3. Regulatory considerations
  4. Economic Aspects
  5. Social Aspects
  6. Political Aspects

Key Success Factor (KSF)

Factor necessary for firms to effectively compete in a market niche

Strategy Implementation


  • Process of providing goods and services in accord with a plan of action
  • Has overall philosophy or series of guidelines that direct the process

CSAs

Country-specific advantages

FSAs

Firm-specific advantages

First Mover Strategy

Strategy for developing countries where firm is first foreign investor

Base of Pyramid Strategy

Strategy for developing country where firm largest low income consumers to gain market share

International Entrepreneurship

Innovative or risk seeking behavior for investments abroad

Born-global firms

Firms that quickly capture global market share after formation

Export/Import


  • Only available option for small and new firms wanting to go international
  • Option for larger firms looking to expand internationally while minimizing risk
  • Transitional in nature; further growth requiresmore active investment

Wholly Owned Subsidiary


  • Overseas operation that is totally owned and controlled by an MNC
  • Many smaller firms go this route
  • Primary reason for WOS is MNC wants totalcontrol and believes that managerial efficiency will be better without outside partners

Mergers/Acquisitions


  • The cross-border purchase or exchange of equity involving two or more companies
  • Allows companies to quickly expand resources or products in new markets
  • Saves on costs and time needed

Alliances


  • Any type of cooperative relationship among different firms
  • International alliance is composed of two ormore firms from different countries

Joint Ventures


  • An agreement under which two or more partners own or control a business

2 Types of Alliances and Joint Ventures

  • Non-equity venture: one group providing service for another
  • Equity joint venture: financial investment by the MNCs involved

4 Benefit of Alliances & Joint Ventures


  • Improvement of efficiency to achieve economies of scale
  • Access to knowledge and skills of foreign partners
  • Mitigating political factors by reducing risk in emerging markets
  • Overcoming collusion or restriction incompetition (become insiders)

Licensing


  • An agreement that allows one party to use an industrial property right in exchange for payment to the owning party
  • Usually limited by geographical area and specific time frame (5 years)
  • Occurs in mature stage of product life cyclewhere competition is strong and profit margins are in decline

Franchising

Business arrangement under which one party (the franchisor) allows another (the franchisee) to operate an enterprise using its trademark, logo, product line, and methods of operating in return for a fee

Initial Division Structure


  • Firms setup subsidiary to handle finance-related business or operations that require an on-site presence from a start

3 Aspects of Initial Division Structure


  • Export structure works well for technology because firms can charge a premium price and have export manager handle sales
  • Export arrangement allows firm to reduce risk and size of investment
  • After time local governments pressure for on-site manufacturing

International Division Structure

Handles all international operations out of division for that single purpose

3 Aspects of International Division Structure

Attractive to firms with small international sales, limited geographic diversity, or few executives with international expertise

Global product division

Arrangement in which domestic divisions are given worldwide responsibility for product groups; provides structure for product specification and differentiation based on local market needs

Global Area Division

Global operations are based geographically andnot by product; used by companies in mature businesses that have narrow product lines differentiated by geographical area

Global Functional Division

Based on function and secondarily on product; emphasison functional expertise, tight centralized control, learn managerial staff (oil & mining firms)

Mixed Organizational Structure

Combination of global product, area, or functional

Transnational Network Structures

Combines function, product, geographic designs while relying on worldwide subsidiaries;


  • Dispersed subunits located anywhere inworld,
  • Specialized operations focused on research and particular products
  • Interdependent relationships used to share information throughout the subunits.