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3 Cards in this Set
- Front
- Back
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Firm specific core competencies |
Competencies more important than products. Can develop more products moving forward with right competencies. Used in all business units and products. Needs to focus on core competencies, more than 5-6 not viable. Limits: can you diversify products with core competencies. big firms have many technologies (not only core) can become too rigid if too dominant |
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Globalisation of R&D |
Open innovation concept - global r&d, create skills and opportunities for innovation on a world level. Specialisation based structure: global centres responsible for certain products. Where? Competencies, right managers, cost of transactions, cost of relocation. |
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Marketing strategy |
Strategic analysis - what could we do Strategic choice - what are we going to do Strategic monitoring - reviewing if made right choice |
