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24 Cards in this Set
- Front
- Back
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Public relations
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Is the relationship between organization and the public through communications to achive; mutual understanding, realize organization goals and to serve the publics interest
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Focused on product image
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Advertising
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Focus on corporate image
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Public Relations
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Controlled and paid by sponser
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Advertising
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Controlled by media
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Public Relations
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launch new product, opening a new store, technological break through, achievement of a milestone
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publicity
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product placement
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PR
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corporate image
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PR
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reputation management
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PR
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product publicity
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PR
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Word of mouth marketing
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PR
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Community Relations & Public Affairs
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PR
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Fund Raising
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PR
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take responsibility, one individual must assume a leadership role, people need more than information, embrace the threee fundamentals of crisis communications (communication; clearly what was going wrong, what you are doing about it, the steps you are taking to ensure it won't happen again), reassure and move forward
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Public Relations Crisis management tips
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Press conference, Press release, websites, social media, blogs, annual reports
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tools of PR
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lack of control
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PR disad
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cost associated with with
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PR
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Catching ear and eyes of editor
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Disad of PR
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Credible source of information
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Adv of PR
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Can influence sales positively
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Adv of PR
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Helps build relationships
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Adv of PR
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Creates a emotional connection wtih consumer in a personal and memorable way; free sample is given out at a event, event where the brand is the centerpiece of event
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Experimental Marketing
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advertising/ loaning your name to an event but have no part in the event
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sponsership event
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advertising with imc elements at a event that you help to create
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Event marketing
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