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30 Cards in this Set
- Front
- Back
- 3rd side (hint)
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Form utility |
Conversion of raw materials and components into finished goods and services |
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Time Utility |
Availability if goods and services when consumers want them |
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Place Utility |
Availability of goods and services at convenient locations |
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Ownership(possession) Utility |
Ability to transfer title to goods or services from marketer to buyer |
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Marketing |
The activity, set of institutions, and process for creating , communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. |
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Exchange process |
Activity in which two or more parties give something of value to each other to satisfy perceived needs |
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Production Orientation |
Business philosophy stressing efficiency in producing a quality product, with the attitude that "it well sell itself" |
Production Era |
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Sales Orientation |
Belief that consumers will resist purchasing nonessential goods and services, with the attitude that only creative advertising and personal selling can persuade them to buy. |
Sales Era |
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Consumer Orientation |
Business philosophy incorporating marketing concept that emphasizes first determining unmet consumer needs and designing a system for satisfying them |
Marketing Era |
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Relationship Marketing |
Development and maintenance of long-term, cost-effective relationships with individual customers, suppliers, employees, and other partners for mutual benefit. |
Relationship Era |
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Social Era |
Company use of the Web and social networking sites to connect to consumers as a way to market goods and services. |
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Sellers Market |
A market which there are more buyers for fewer goods and services |
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Buyers Market |
A market which there are more goods and services than people willing to buy them |
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Marketing concept |
Company wide consumer orientation with the objective of achieving long-run success |
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Marketing Myopia |
Management's failure to recognize the scope of its business |
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Bottom Line |
Reference to overall company profitability |
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Person Marketing |
Marketing efforts designed to cultivate the attention and preference of a target market towards a person |
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Place Marketing |
Marketing efforts designed to attract visitors to a particular area; improve consumer images of a city, state, or nation |
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Cause Marketing |
Identification and marketing of a social issue, cause, or idea to selected target markets |
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Event Marketing |
Marketing of sporting, cultural, and charitable activities to selected target markets |
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Organization Marketing |
Marketing efforts of mutual benefit organizations, service organizations, and government organizations that seek to influence others to accept their goals, receive there services, or contribute to them in some way |
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Transaction-Based Marketing |
Buyer and seller exchanges characterized by limited communications and little or no ongoing relationships between the parties |
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Mobile Marketing |
Marketing messages transmitted via wireless technology |
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Interactive Marketing |
Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through channels such as the Internet and virtual reality kiosks |
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Social Marketing |
The use of online social media as a communications channel for marketing messages |
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Strategic Alliances |
Partnerships in which two or more companies combine resources and capital to create competitive advantages in a new market |
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Wholesalers |
Intermediaries that operate between producers and resellers |
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Ethics |
Moral standards of behavior expected by a society |
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Social Responsibility |
Marketing philosophies, policies, procedures, and actions that have the enhancement of society's welfare as a primary objective |
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Sustainable Products |
Products that can be produced, used, and disposed of with minimal impact on the environment |
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