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6 Cards in this Set
- Front
- Back
When Sulkunen collected 140 scenes from 47 films, how did this media present addictive behaviour? |
• presented drug competence as a way of reducing life problems and for enjoyment • which contrasts with the apparent dullness of life |
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When Gunasekera et al reviewed 87 of the most popular films over the past 20 years, what did 1/3 show and 2/3 show? |
• 1/3 of the movies portrayed alcohol use • 2/3 showed smoking • only positive consequences of drug use were shown and not the negative effects |
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What type of correlation was there with smoking in films and in young people founded by Sargent and Hanewinkel? |
• positive correlation • 4000 teenagers were surveyed and it was found that for those who were non smokers, exposure to movie smoking over a year was a strong predictor of whether they had begun smoking a year later |
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With Kramer's 5 week TV self help intervention for problem drinking, what were the results? |
• was found effective in reducing alcohol intake • this shows that media does have an influence on addictive behaviour |
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Against: How does Boyd suggest that films do present the negative consequences of alcohol and drug dependence? |
• shows it through physical problems, experience of sexual abuse and violence |
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Against: when Hornick did an anti-drug media campaign in the US, using TV, radio and the internet to spread message of drug consequences, what did he find? |
• campaign was unsuccessful and may have increased marijuana use, possibly because it included portrayals of groups of teenaged consuming marjiuana together • accidentally emphasising the social benefits of marijuana use to make teenagers more likely to consume it |