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When Sulkunen collected 140 scenes from 47 films, how did this media present addictive behaviour?
• presented drug competence as a way of reducing life problems and for enjoyment
• which contrasts with the apparent dullness of life
When Gunasekera et al reviewed 87 of the most popular films over the past 20 years, what did 1/3 show and 2/3 show?
• 1/3 of the movies portrayed alcohol use
• 2/3 showed smoking
• only positive consequences of drug use were shown and not the negative effects
What type of correlation was there with smoking in films and in young people founded by Sargent and Hanewinkel?
• positive correlation
• 4000 teenagers were surveyed and it was found that for those who were non smokers, exposure to movie smoking over a year was a strong predictor of whether they had begun smoking a year later
With Kramer's 5 week TV self help intervention for problem drinking, what were the results?
• was found effective in reducing alcohol intake
• this shows that media does have an influence on addictive behaviour
Against: How does Boyd suggest that films do present the negative consequences of alcohol and drug dependence?
• shows it through physical problems, experience of sexual abuse and violence
Against: when Hornick did an anti-drug media campaign in the US, using TV, radio and the internet to spread message of drug consequences, what did he find?
• campaign was unsuccessful and may have increased marijuana use, possibly because it included portrayals of groups of teenaged consuming marjiuana together
• accidentally emphasising the social benefits of marijuana use to make teenagers more likely to consume it
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