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29 Cards in this Set

  • Front
  • Back

make believe, not real

fictitious

a grocery store ad featuring foods on sale for a reduced price

flyer

what is necessary (food, shelter...)

needs

what we desire (video games, pets...)

wants

before making a purchase, looking at price, quality, and how the product would meet our needs between a few products

comparison shopping

a phone that also provides internet access

smartphone

what fuels your wireless device

data plan

measured in "gigabytes"

data

amount of money in a bank account

balance

a personal record of activity in a bank account

checkbook

to compare your bank statements to look for math errors or missing checks

register

plan for spending and saving money, time or other resources

budget

money collected from people to run government and meet needs of people

taxes

to take money out of your account

debit

to add money to your account

credit

"Let the buyer beware"

It is up to the buyer to inspect product before purchasing

There is no such thing as a free lunch"

Nothing in truly free in life :(

"If something seems too good to be true, it probably is not true"

If an offer seems to good or generous, it is probably a fraud or scam

a short slogan, verse, or tune designed to be easily remembered, especially as used in advertising

jingle

small words that trick or change meaning of offer

weasel words (invisible)

up to $895, from $200, fights acne

weasel words (invisible)

similar products that all claim to be the best, though they are the same

parity claims

aspirins: the best pain relief, the better pain relief, fastest pain relief medicine



parity claims

opinions that make a product sounds better

puffery

for smoother skin, the most comfortable shoe

puffery

made up words to make a product sound good

invented words

colorific glasses, made with AccuFit

invented words

stating something we know about a product to make it sound good

water is wet ;D

new fat-free water!

water is wet ;D