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29 Cards in this Set
- Front
- Back
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What is the longest running network Series in US TV history
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Meet the Press
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What do social science studies indicate about news consumers perceptions of bias in news coverage and how our political ideologies play a role in how we interpret a bias slant in the news?
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Partisian cable channels such as FOX and MSNBC have undermined reporters who try to report fairly. Conservatives see the media as liberally biases (VICE VERSA) The reporters are out to get their subjects or they are too close with their subjects, DRAMA, Conflict of interest
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What is the difference in the orientation vs entertainment standards of news production
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Entertainment Standard: Predominantly market, concerned mostly with cost, time or resources of investigating or reporting news. Seeks largest audience possible
Orientation Standard: Predominately journalistic, concerned mostly with public trust obligations. Seeks to do quality journalism despite cost. |
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What are the Eight news values
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Controversy/conflict
Impact/Consequence Physical Proximity Psychological Proximity Human Interest Unusual Novelty Prominence Timeliness |
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What is the Fox effect.
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Media Critics accuse fox news of Jingoism ( extreme nationalism ), casting aside objectivity and put a patriotic spin on news at the expense of telling the whole story
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What problems exist in the news industry jeopardizing news credibility
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Breach of Ethics
Saturation of Coverage Tabloid Journalism Celebrity Journalists Competitive Pressures Appearance of Bias Corporate Conflict of Interest |
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What is Pack Mentality/herd journalism
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When reporters, chase celbrities or stake out houses to follow stories in herds. The entire profession comes under attack for invading peoples privacy and exploiting their personal problems
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President Bush and his national guard service undermine journalistic approach
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Threatened credibility because they stood by their false reports and strayed from basic journalistic principles, bias consent and the panel found errors made from a blind defense.
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What are the two ethic sections when it comes to deploying deception.
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Absolutist: suggests that a moral society has laws and codes, including honesty and that everyone must live by it all times
Situational Ethics: if greater public good is served by deceit, journalists believe in situational ethics. |
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What two things suffer when reporters are chiefly concerned with maintaining an antagonistic relationship to politics, how does public journalism fix it.
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News and Democracy suffer. Public Journalism fixes the problem by working together with news media to shape social, econ and political agendas to advocate real opinion.
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What is wrong with Balancing story conflict
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Time and space constraints do not allow all sides to get represented in 2 sided dramas, they misrepresent the complexity and some people in between both sides of the conflict.
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What is meant by transition economy with respect to the news divisions?
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Shift to an information based economy emphasized information distribution and retreival as well as transnational economic cooperation. many mass media outlets began marketing music, movies, tv programs and computer software on a global market. 60 minutes increased competitions and a more profit based focus on news
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What does Corporate Contagion mean?
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The mentality of making profit.
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Why did ABC replace nightline news with david lettermans entertainment and what did it say about the industry.
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More profit is better, a younger audience will be around longer, shows that even a highly profitable orientation news program with highly respected news staff can be replaced. Entertainment>Orientation
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What is cultural Imperialism
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Spreading and outsourcing of US markets, creating niche markets, rise of specialization. Shaping of other culture identities,
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What is synergy
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Synergy is the default business model of most modern media companies, expand to multiple mediums, means new sources of revenue, extension of global reach and relationships with other partners and subsidiaries.
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What is creep consolidation, what should we think about it
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Forces us to be concerned about concentration of ownership, potential conflicts of interest. Ex. News coverage of a film is overhyped because it is the parents company production.
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Which presidential administration initiated the climate of deregulation in the US.
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Jimmy Carter administration
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What has been the characteristic of the communications industries in teh US since the 1980's
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deregulation laws have eased, telecomm act of 1996 FCC rules relazed, leads to easier mergers and more prominent Oligopolies, return to laissez faire principles of econ. More freedom to control market
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Define space Broker
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Individuals who purchase space in newspapers and sell it to various merchants
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Media Buyers
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In advertising, the individuals who choose and purchase the types of media that are best suited to carry clients ads and reach the targeted audience
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Mega Agencies
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Larger firms holding companies that are foremd by mergin several individual agencies and maintain worlwide regional offices, they provide both advertising and public relations services and operate in house radio and TV production studios
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Boutique agency
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small regional ad agences that offer personalized services
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How does advertising differ from other forms of media content,
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With intent to sell vs. tell and its format with a call to action
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What conditions are necessary in society for advertising to flourish
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industrialization, prosperity, democracy, literacy, decline of commodities and rise of brands. national markets and transportation.
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What important contribution did Benjamin Day of the new york Sun make to newspapers and ads
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he contributed to today's low cost ad supported media model, and advertisers paid for all production costs
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What types of business where the first to rely upon ads
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patent medicines, news papers and department
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How are the rise of advertising and the development of the modern department store interrelated
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Department store ads were also becoming prominent in newspapers and magazines. By the early 1980's more than 20 percent of ad space was devoted to department stores. They allowed customers to search for name brands and put the majority of the stores profit into advertising instead of personal service
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What are the positive contributions of advertising in modern society
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Links sellers and buyers, facilitates searching, finding best values, encourages competitive pricing, promotes capitalism and economic growth. Enables a free mass media, source of gratification and enjoyment.
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