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4 Cards in this Set
- Front
- Back
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Aim |
To see whether being brought up in different cultures affected social anxiety of blushing |
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Procedure |
909 psychology students volunteered. From 8 different universities in 8 different countries, divided into two groups, collectivist or individualistic cultures. Shown a short description of a social situation and asked how they would react. If participants said they would speak up this would be a low social anxiety answer. If they would do nothing this was a high social anxiety answer. Also completed questionnaire on social anxiety and blushing which measured their individual fear of social situations and interaction with other people and their fear of embarrassment |
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Results |
Participants from collectivist cultures often responded in a way that showed high social anxiety because they gave answers which avoided public interaction or speaking. They were also more fearful of blushing. |
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Conclusion |
Collectivist cultures show greater social anxiety and fear of blushing than individualistic cultures because they will hold back through fear of letting the group down if they are wrong. Social norms are important for collectivist cultures as the behaviour of an individual affects the whole group. In individualistic cultures it is important to stand out from the crowd and shyness could be considered a burden. |
