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57 Cards in this Set

  • Front
  • Back
Central Traits
Certain traits influence our impression more than others

Warm and cold
Schemata
Organized interconnected mental networks based on previous experiences. Used to judge and interpret current situation.
- people pay more attention to information that confirms schemata and recall information better if it is consistent with their schemata
Illusory Correlation
correlate two events because they occurred together

-is considered to be the cause of a schemata that links the two variables together
Rosenhan Study
pseudopatients admitted to the hospital, many were diagnosed with schizophrenia though they no longer reported those symptoms.

-33% of other patients thought they were sane, but staff diagnosed all but 1 with schizophrenia
Base Rate Fallacy
People will ignore a given statistic of probability and focus on case-specific information (personality traits, situational factors, etc.)

- has been argued that the base rate fallacy is a fallacy due to poor research methods
Fundamental Attribution Bias
overestimating the role of dispositional factors and underestimating the role of situational factors

- does not apply when we make inferences about our own behavior
self-serving bias
blame external factors for failures and internal factors for successes
actor-observer bias
the tendency to make different attributions to our own behavior than to other people's behavior
attribution pattern of depressed people
attribute their failures to internal, stable and global factors (learned helplessness)
Affiliation & anxiety
it was believed that as anxiety increases, the desire to affiliate increases

Schachter found that highly anxious people chose to affiliate with other highly anxious people (misery loves miserable company)
Affiliation and Gender
females spend more time in conversation, are more likely to interact with same-sex person and spend more time in public affiliating

Female friendships depend more on self-disclosure

Male friendships depend more on shared activities
Gain-Loss Theory
attraction is maximized when a person initial evaluation is negative and then becomes positive

most likely if change is gradual and a true "change of heart"
Social Exchange Theory
costs and rewards input and output

more predictive of relationships with strangers, acquaintances and business associates
Equity Theory
the perception of fairness is more important to relationship that actual input/output
Emotion-in-Relationship Model
the innate mechanism for emotion is related to an unexpected event that disrupts normal behaviors

Positive emotions are more likely to be intense during beginning of relationship because partner is still new and "unexpected" behaviors occur more frequently
Self-Perception Theory
People identify their own internal states by evaluating the context and their behaviors

supported by epinephrine study
Overjustification Hypothesis
When a person is given an external reward for a task, their internal rewards/satisfaction will decrease
Social Comparison Theory
1. People have a drive to evaluate their opinions and behaviors
2. in absence of formal standard, people compare to other people
3. we often compare to people who have a similar attitude/behavior, HOWEVER - when we are evaluating a negative attitude/behavior, we compare to someone who has more of that trait (downward comparison)
Self-Verification Theory
People with positive self-concepts prefer for people to confirm those concepts, people with negative self-concept also prefer to have those negative concepts confirmed

research is mixed-some prefer self-enhancing f/b others prefer accurate
Self-Monitoring
High Self-Monitoring: focused on what the "puplic self" is and how to alter "private self" (feelings) to fit public perception - good at identifying socially desirable behavior

Low Self-Monitoring: focused on "private self"and attempt to alter situation to fit their attitudes
Barnum Effect
Forer Effect
People tend to accept vague/general descriptions as accurate for themselves
- influenced by confirmation bias
autokinetic effect (Sherif's study)
when stationary point in a room appears to move
-Convergence effect: when people heard what others thought about the light in the room, their estimate of mvmt changed to conform with the group

group conformity: less likely if one one person disagrees with the group norm or if responses can be given anonymously.
Obediance to authority (Milgram)
-criticized on methodological grounds
-the closer the learner to the teacher, the less likely the teacher would obey experimenter's order to shock learner
- even less likely to deliver shock when order given over phone or when experiment moved to warehouse, or when assistant (confederate) refused to obey orders of experimenter
-84% were glad they participated
bases of social power
coercive: control of punishment
Reward: control over resources
Expert: influencing b/c superior ability/knowledge
Referent: likeable
Legitimate: believed to have legitimate authority
Informational: person possesses information needed by person

mental health professionals: expert and referent
Social influences on Behavior
Compliance: change bx to obtain reward, avoid punishment (no internal change of opinion) usually reward & coercive power

Identification: change bx because wants to be liked (change maintained only as long as the leader continues to be liked/admired) usually referent power

Internalization: change bx because privately accepts beliefs, attitudes. Usually informational, expert, legitimate power
Minority Influence
usually they start out as being perceived as deviant, incompotent, unreasonable

If they maintain consistent, clear, firm, confident position people will likely comply for informational reasons, but conform to group norms to avoid punishment or to be liked.

Often minority influence results in attitude change, rather than just compliance which is often what the majority group provokes
Psychological reactance
when a limit is set, the person may exhibit more the the behavior being limited
Theory of Planned Behavior
- research has shown that attitude in general does not have a strong influence on bx

Ajzen: attitudes are accurate predictors when attitudes of behavioral intention are measured
1. attitude toward engaging in the behavior
2. what the person believes others think he/she should do
3. person's perceived bxl control
Characteristics of Communicator and Attitude Change
Credibility is key contributor to attitude change, however the difference between highly credible and not credible sources declines over time as people forget the source of the message and just remember the message
Characteristics of Communication
Level of discrepancy: greatest attitude change if MODERATE

Order of Presentation: if tested on delay after 2 consecutive presentations, Primacy Effect

if there is time between presentations and tested immediately after 2nd, recency effect
Accidental Messages and Attitude Change
more likely than intentional messages to produce attitude change b/c communicator is seen as trustworthy
Characteristics of Audience & Persuasion
susceptible to persuasion: Low IQ, low or high self-esteem, teens/20s
Cognitive Dissonance Theory
When people have conflicting (incompatible) cognitions, they attempt to relieve the tension...Change attitudes or bx, add information to downplay importance of inconsistency

the more someone suffers for something, the more they enjoy it

Festinger & Carlsmith's research on boring task and $1 o $20 to tell someone it was interesting
Balance Theory
P: Person
O: Other Person
X: other object/person/idea

if all three are similar the system is in balance, if not, one must change
Elaboration Likelihood Model
Central Route: when listener is interested in message, the message is personally relevant to them, neutral or slightly neg. mood...attitude change depends on QUALITY of argument

Peripheral route: message boring to listener or they are in positive mood. Attitude change depends on QUANTITY of argument, and persuasive cues such as attractiveness of presenter

central route produces more long-term attitude change that is resistant to persuasion
Social Judgement Theory
Latitude of Acceptance
Latitude of Non-Commitment
Latitude of Rejection

size of latitude is effected by ego involvement (more ego involved, larger latitude of rejection)

more likely to change attitude if small-moderate discrepancy between current position and presented position
Attitude Inoculation
people are more able to resist a persuasive message if they are inoculated by hearing arguments and weak counterarguments against their own position
Frustration-Aggression Hypothesis
aggression is a result of frustration which is produced when a desire is blocked (1939)

frustration creastes readiness for aggression, but expression of that aggression will require arousal and appropriate aggressive cues (1971)
Social Learning Theory of Aggression
Bandura.

Result of observations and modeling/imitation

Bobo doll
Effects of Media violence on aggression
some believe media violence to be catharsis for aggression, others say it models how to be violent

research: viewing violence increases aggressiveness

Attitudes: judge aggressive retaliation more (+), overestimate likelihood of being victimized, greater support for prison sentences to reduce crime
Effects of Pornography on violence/aggression
mild erotica: reduce violence

explicit porn (esp. with violent themes) increases violence

increases permissiveness of violence toward women
Deindividuation & Aggression
more likely to be aggressive if they believe it is anonymous because inhibitory effects of shame, guilt, evaluation and responsibility are not as strong
Social Roles & Aggression
Zimbardo's prison study
Catharsis Hypothesis
promote idea that acting aggressively reduces the arousal level and therefore reduces aggressive tendencies for future aggressive behavior

research does not support this, as the aggressive acts promote negative feelings toward person
Threat of Retaliation
when a threat of retaliation is made from a person of status/power, aggressiveness decreases

if threat is coupled with provocation, aggression increases, but may be displaced
symbolic racism
Sears

often believe minorities violate traditional American values

Attribute social and economic problems to minorities

reject obvious forms of prejudice, but oppose programs est. to help those who've been discriminated against
homophobia
"fear of homosexuals"

anti-gay attitudes and beliefs
Heterosexism
"ideological system that denies, denegrates, stigmatizes nonheterosexuals"

individual and cultural components - underly violence against gays and lesbians
Sexual Prejudice
negative attitudes based on sexual orientation
Contact Hypothesis
contact between "rival" groups can alleviate prejudice IF:

1. members have equal status and power
2. provided opporutnity to disconfirm their beliefs of the stereotypes
3. contact sanctioned by law or other support
4. contact requires superordinate goals and cooperation
Robber's Cave Study
groups were promoted to be highly competitive and hostile to opposing group

only superordinate goals requiring cooperation worked to build the division in groups
jigsaw method
each member of a student team was assigned a particular aspect of a group project

study reduced ethnic stereotyping, increased attraction to people of other ethnic groups, enhanced self-esteem and cooperation and produced more (+) attitudes toward school
Bystander Apathy
bystanders are less likely to intervene when there are others around because:

1. pluralistic ignorance: assistance isn't necessary because no on else is offering it

2. evaluation apprehension: fear of social disapproval

3. Diffusion of responsibility: don't assume responsibility because they think others will

bystanders are more likely to intervene if: non-ambiguous, rural, has some sense of responsibility to victim, someone else has intervened, feels competent to help
Field Theory
psychological event depends on the state of the person at the time and the environment
Types of Intra-Individual Conflict
approach-avoidance: a single goals has (+) and (-) aspects

approach-approach: choose between 2 equally (+) goals

avoidance-avoidance: choose between 2 equally (-) goals/situations

double approach-avoidance: choose between two goals that both have (+) and (-) aspects

Appra
Zeigernik Effect
You are more likely to recall something that is unresolved than a task that is complete
Effects of crowding
-little effect on simple task, increase effect on complex task

-linked to delinquency, health problems, MH problems, poor academics, higher mortality

-people prefer crowding at sporting events or concerts and laugh more in high density

-arousing times, prefer crowd

-perception of control helps cope with crowding, less stress if warned about crowd

-enhances (+) experiences and makes (-) situations worse

-Americans require more personal space...people with low self esteem and high authoritarianism need more space and men