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13 Cards in this Set
- Front
- Back
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Swot Analysis |
This is a study undertaken by an organization to determine its internal strengths and weaknesses as well as external opportunities and threats. |
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Intellectual property |
Intellectual property is any invention that a person has come up with, using their intelligence. |
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Examples of intellectual property |
Songs; movies; books that's where originally written by one person. |
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Intellectual property rights |
Intellectual property rights are the rights given to persons for their original creations. |
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Types of intellectual property rights |
Patents, trademark, copyrights, etc. |
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Patents |
A patent is an exclusive, legal right granted for an invention. Things that can be patented include machines, computer programs and medicines. |
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Copyright |
Copyright is the legal rights a creator has over their artistic and literary work. Things that can be copyrighted includes books, songs, movies. |
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Trademark |
A trademark is a recognizable design or expression that distinguishes products or services of a particular brand from others. |
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Examples of trademarks |
Apple, Mcdonald's, KFC. |
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What is a legal consideration |
A legal consideration is behaving in accordance with the law. |
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What is ethical consideration? |
Ethical consideration is acting in accordance with what society deems as ethical. |
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Examples of ethical practices |
Fair advertising- Advertising in a truthful manner about products or services.
Paying fair wages- Not withholding the income, or wage that a person works for.
Confidentiality- Clients and employees personal information is not exposed nor used for the benefit of the business. |
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Examples of unethical practices |
Unfair advertising- Advertising using misleading or false information about a product or service.
Paying fair wages- Paying a person what they deserve/work for.
Exposing client information to the public or using it to benefit the business, without their consent. |
