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96 Cards in this Set
- Front
- Back
design
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a planned arrangement of visual elements in order to construct an organized visual pattern
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positive & negative
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knowing what to reject or erase is as important as creating something
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content
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concept or idea
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form
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usage of elements
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creative process
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idea (WHAT IF)
research incubation (ANXIETY) break through verification |
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principles of design
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unity
focus balance scale |
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elements of design
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line
shape texture value color |
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aesthetic
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concerned with the beautiful
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conceptual
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based on an idea
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unity
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harmony
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composition
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overall agreement and organization of visual elements on a 2-D surface
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ways to achieve unity
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repetition
similarity proximity continuity continuation |
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repetition
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using the same visual element over and over again
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similarity
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related in appearance but not identical
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proximity
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elements close together
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continuation
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continues a line, edge, or direction from one form to another
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continuity
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series of designs that relate
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theme
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idea, concept, or point of view that is support visually
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variety
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diversity or assortment
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minimal variety
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emphasis on unity
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normal variety
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equal parts of unity and variety
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chaotic variety
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strong emphasis on variety
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focus
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area initially used to attract attention
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way to achieve focus
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contrast
isolation convergence |
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contrast
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one element differes from toehrs
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isolation
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achieved through placement
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convergent
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elements placed leading our eyes back to a central element
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degree of emphasis
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design can have a focal point that is extremely dominant or not
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accents
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secondary points of emphasis or focus
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scale
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word
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hieratic scale
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size of figures based on symbolic importance
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realistic scale
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size related to nature and man
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miniature scale
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greatly reduced size
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colossal
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larger than life size
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scale confusion
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elements seem to be "wrong" size to one another
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proportion
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relative size
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line
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infinite number of points
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characteristics of line
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length
width direction speed gender density psychic indicators |
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speed
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slick = fast
intricate = slow |
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gender
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curvy = feminine
angular = masculine |
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balance
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equal distribution of visual weight within a composition
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imbalance
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no equal distribution of visual weight within a composition
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axis
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line of reference around which a form or composition is balanced
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axis in scenery & lighting
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CL
center line |
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axis in costuming
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CF
center front CB center back |
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symmetrical balance
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like shapes repeated on either side of axis
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asymmetrical balance
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balance is achieved with dissimilar elements that have equal visual weight or equal eye attraction
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asymmetrical balance by contrast
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difference elements that contrast each other
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asymmetrical balance by position
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similar items of unequal weight balanced by moving heavier object inward
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radial balance
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radiates out from a central point
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crystallographic balance
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equal emphasis on whole format
pattern |
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rhythm
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related to movement
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legato
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connected and slow rhythm
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staccot
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rhythm with abrupt changes and dynamic contrast
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alternating rhytm
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using same elements in the same order
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progressive rhythm
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a repetition that changes in a regular manner by increasing or decreasing
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shape
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enclosed space
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characteristics of shape
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length
width weight density speed gender implied |
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shape
naturalism |
shapes as seen in nature
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shape
idealism |
nature improved upon
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shape
stylized |
changing or exaggerating the forms
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shape
abstraction |
distortion which implies simplification of natural shapes to the most essential basic character
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shape
geometric |
shapes based purely on geometric formulas
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shape
biomorphic |
free form
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shape
non-objective |
shapes with no object or reference
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shape
positive & negative |
positive - the subject
negative - void |
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mass
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a 3-D solid
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relief
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a shallow raised 3-D form coming off a 2-D base
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characteristics of mass
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length
width gender speed density height |
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categories of texture
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tactile
visual |
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visual texture
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reproduces familiar texture patterns on 2-D surface
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pattern texture
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repetitive design with same motif appearing over and over again
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trompe l'oeil
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realistic painting
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rubbings
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process of capturing a tactile texture on a light weight paper by placing the paper on the hard texture and rubbing over the paper with a soft dry crayon or pencil
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illusion of space
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conveying depth on a 2-D plane
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devices used to create illusion of space
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size
overlapping vertical location |
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atmospheric perspective
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the use of color/value to show depth
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linear perspective
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parallel lines converge to a horizon line
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foreshortening perspective
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when an item is pointed directly at the viewer
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equivocal space
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purposeful ambiguity in space
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closed form
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composition kept within the picture frame
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open form
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particular glimpses of objects are seen
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isometric projection
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lines remain parallel
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ways to suggest motion
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repeating figure
blurred figure multiple images |
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kinetic
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mobiles of mechanized sculptures that actually move
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op art
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illusions of movement in static line images
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value
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variation of the light and dark areas
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value scale
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variations of value from black to white
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low contrast
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values don't change much
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high contrast
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values change a lot
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chiarascuro
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light and dark used to imply depth or 3 dimension
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atmospheric perspective
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far off images visually come grayer and less distinct
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value techniques
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shading
cross-hatching washes halftones |
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purpose of lighting
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visibility
form composition mood |
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properties of light
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intensity
color distribution movement |
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suspension of disbelief
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when you see a show, you're either going to believe it or not
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