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96 Cards in this Set

  • Front
  • Back
design
a planned arrangement of visual elements in order to construct an organized visual pattern
positive & negative
knowing what to reject or erase is as important as creating something
content
concept or idea
form
usage of elements
creative process
idea (WHAT IF)
research
incubation (ANXIETY)
break through
verification
principles of design
unity
focus
balance
scale
elements of design
line
shape
texture
value
color
aesthetic
concerned with the beautiful
conceptual
based on an idea
unity
harmony
composition
overall agreement and organization of visual elements on a 2-D surface
ways to achieve unity
repetition
similarity
proximity
continuity
continuation
repetition
using the same visual element over and over again
similarity
related in appearance but not identical
proximity
elements close together
continuation
continues a line, edge, or direction from one form to another
continuity
series of designs that relate
theme
idea, concept, or point of view that is support visually
variety
diversity or assortment
minimal variety
emphasis on unity
normal variety
equal parts of unity and variety
chaotic variety
strong emphasis on variety
focus
area initially used to attract attention
way to achieve focus
contrast
isolation
convergence
contrast
one element differes from toehrs
isolation
achieved through placement
convergent
elements placed leading our eyes back to a central element
degree of emphasis
design can have a focal point that is extremely dominant or not
accents
secondary points of emphasis or focus
scale
word
hieratic scale
size of figures based on symbolic importance
realistic scale
size related to nature and man
miniature scale
greatly reduced size
colossal
larger than life size
scale confusion
elements seem to be "wrong" size to one another
proportion
relative size
line
infinite number of points
characteristics of line
length
width
direction
speed
gender
density
psychic indicators
speed
slick = fast
intricate = slow
gender
curvy = feminine
angular = masculine
balance
equal distribution of visual weight within a composition
imbalance
no equal distribution of visual weight within a composition
axis
line of reference around which a form or composition is balanced
axis in scenery & lighting
CL
center line
axis in costuming
CF
center front
CB
center back
symmetrical balance
like shapes repeated on either side of axis
asymmetrical balance
balance is achieved with dissimilar elements that have equal visual weight or equal eye attraction
asymmetrical balance by contrast
difference elements that contrast each other
asymmetrical balance by position
similar items of unequal weight balanced by moving heavier object inward
radial balance
radiates out from a central point
crystallographic balance
equal emphasis on whole format
pattern
rhythm
related to movement
legato
connected and slow rhythm
staccot
rhythm with abrupt changes and dynamic contrast
alternating rhytm
using same elements in the same order
progressive rhythm
a repetition that changes in a regular manner by increasing or decreasing
shape
enclosed space
characteristics of shape
length
width
weight
density
speed
gender
implied
shape
naturalism
shapes as seen in nature
shape
idealism
nature improved upon
shape
stylized
changing or exaggerating the forms
shape
abstraction
distortion which implies simplification of natural shapes to the most essential basic character
shape
geometric
shapes based purely on geometric formulas
shape
biomorphic
free form
shape
non-objective
shapes with no object or reference
shape
positive & negative
positive - the subject
negative - void
mass
a 3-D solid
relief
a shallow raised 3-D form coming off a 2-D base
characteristics of mass
length
width
gender
speed
density
height
categories of texture
tactile
visual
visual texture
reproduces familiar texture patterns on 2-D surface
pattern texture
repetitive design with same motif appearing over and over again
trompe l'oeil
realistic painting
rubbings
process of capturing a tactile texture on a light weight paper by placing the paper on the hard texture and rubbing over the paper with a soft dry crayon or pencil
illusion of space
conveying depth on a 2-D plane
devices used to create illusion of space
size
overlapping
vertical location
atmospheric perspective
the use of color/value to show depth
linear perspective
parallel lines converge to a horizon line
foreshortening perspective
when an item is pointed directly at the viewer
equivocal space
purposeful ambiguity in space
closed form
composition kept within the picture frame
open form
particular glimpses of objects are seen
isometric projection
lines remain parallel
ways to suggest motion
repeating figure
blurred figure
multiple images
kinetic
mobiles of mechanized sculptures that actually move
op art
illusions of movement in static line images
value
variation of the light and dark areas
value scale
variations of value from black to white
low contrast
values don't change much
high contrast
values change a lot
chiarascuro
light and dark used to imply depth or 3 dimension
atmospheric perspective
far off images visually come grayer and less distinct
value techniques
shading
cross-hatching
washes
halftones
purpose of lighting
visibility
form
composition
mood
properties of light
intensity
color
distribution
movement
suspension of disbelief
when you see a show, you're either going to believe it or not