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21 Cards in this Set
- Front
- Back
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What is the consumer decision-making process?
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AN attempt on the part of marketing professionals to bring some structure to the process of buy, use, and disguard
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What is consumer behavior?
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The mental and emotional processes and the physical activities that people engage in when they select, purchase, use, and dispose of products or services to satisfy particular needs.
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What does an internal search involve?
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A review of information stored in memory.
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What does an external search involve?
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Gathering information from marketing sources.
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What is the involvement in decision making?
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The level of importance or interest generated by a product or a decision.
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What are high involvement decisions characterized by?
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High levels of importance, thorough information processing, and substantial differences between alternatives.
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What are low-involvement decisions?
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When relatively little personal interest, relevance, or importance is associated with a purchase
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What is extensive problem solving involve?
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Considerable mental effort and substantial search for information.
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What is limited problem solving?
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An intermediate situation between routinized response behavior and extensive problem solving.
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What are consumer attitudes?
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Learned predispositions to respond favorably or unfavorably to a product or brand.
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What is culture?
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The values, ideas, attitudes, and symbols that people adopt to communicate, interpret, and interact with members of society.
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What is socialization?
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The process of absorbing culture.
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What are values?
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Shared beliefs or cultural norms about what is important or right.
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What are social classes?
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Relatively homogeneous divisions within a society that contain people with similar values, needs, lifestyles, and behavior.
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What is the family life style?
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The sequence of steps a family goes through.
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What are the three kinds of consumer complaints?
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1. voice responses(seeking satisfaction directly from seller)
2. private responses(bad-mouthing to friends) 3. third party responses(taking legal actions) |
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What is cognative dissonance?
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A form of post purchase doubt about the appropriateness of a decision.
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What are three interpersonal influence processes?
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Informational
Utilitarian Value-expressive Normative |
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What are market mavens?
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Consumers who know about many different products,places to shop, and other facts of the market.
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What are opinion leaders?
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People who influence consumer behavior through word of mouth communications.
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What are psychographics?
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They divide a market into lifestyle segments on the basis of consumer interests, values, opinions, personality, characteristics, attidudes and demographics.
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