Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
6 Cards in this Set
- Front
- Back
|
It is an applied research design to provide marketing professionals with information that affects consumers acquisition and disposition of goods and services. |
MARKET RESEARCH |
|
|
What are the marketing organization must know the impact of findings |
A. information processing and behavioral learning B. Personality and motivation C. Decision making and the influence of groups D. The level of customer satisfaction |
|
|
Refers to the development of the measure of personal characteristics for product segmentation and the message design that will appeal to the particular type of consumer. Shall be measured in terms of reactions to advertisement and promotions and it's appeal to satisfy human needs and wants. |
Personality Motivation |
|
|
It refers to the customers access exposure to various advertising media and the attention and conorehension to its messages. |
Information processing and behavioral learning |
|
|
This refers to the consumers decision making process that will develop the total marketing strategy to meet customer demand. It shall focus on the beliefs, attitude and behavior of individuals and groups |
Decision making and the influence of groups |
|
|
This refers to the level of satisfaction in the use of product or services and it's attendant perceived value. It shall measure the behavioral responses and the tendencies to engage in compulsive consumption of the product. |
The level of customer satisfaction |
