Brief Overview of Consumer Behavior Schiffman et al. (2014, p. 4) define consumer behavior as the behavior displayed by consumers in searching for, buying, using, evaluating and the disposing of the products and services that they expect will placate their needs. The significance of understanding consumer buying behavior and its processes is of fundamental importance to any business. Lamb, Hair & McDaniel (2008, p. 140) assert that consumer product and service preferences are subject to constant change, and, therefore, marketers must have a defined knowledge of consumer behavior so as to create a proper marketing mix for a distinct target audience. According to Lantos (2010, p. 106), the five stages of consumer decision making process are
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It normally entails the solving of an intrinsic problem so as to bridge the gap between the consumer’s current state of affairs, and the desired satisfaction (Lantos, 2010, p. 107). Electronics are things that people want, but do not necessarily need. Nevertheless, consumers are likely to purchase the iPad brand based on the following reasons: changes in lifestyle; availability of new products; external stimuli; and fashion. A change in lifestyle such as the securing of a well-paying occupation results in consumer purchasing power. There is no question as to the fact that new products essentially replace older ones; therefore, consumers previously using laptops may be persuaded to purchase the iPad. The iPad brand is popular in many workplaces and households. This provides an avenue for the arousal of a need. Finally, everybody loves Apple’s products because they are fashionable and exotically designed, and above all …show more content…
At this stage, the consumer assesses their satisfaction regarding whether the purchase of the iPad satisfied their needs and wants. This stage is important because how the feelings by a consumer regarding the purchase of an iPad are likely to inform whether he or she will purchase the product again. Likewise, they may also provide a basis for the negative or positive influencing of other consumers. Consumers are lley to assess the iPad in regards to its benefit and value against the price. The iPad is a high quality product with exquisite functionality. Additionally, the mere fact that most consumers who have in the past purchased an older version of the iPad have upgraded to a newer one provides a solid basis for the positive justification by the consumer of its
It normally entails the solving of an intrinsic problem so as to bridge the gap between the consumer’s current state of affairs, and the desired satisfaction (Lantos, 2010, p. 107). Electronics are things that people want, but do not necessarily need. Nevertheless, consumers are likely to purchase the iPad brand based on the following reasons: changes in lifestyle; availability of new products; external stimuli; and fashion. A change in lifestyle such as the securing of a well-paying occupation results in consumer purchasing power. There is no question as to the fact that new products essentially replace older ones; therefore, consumers previously using laptops may be persuaded to purchase the iPad. The iPad brand is popular in many workplaces and households. This provides an avenue for the arousal of a need. Finally, everybody loves Apple’s products because they are fashionable and exotically designed, and above all …show more content…
At this stage, the consumer assesses their satisfaction regarding whether the purchase of the iPad satisfied their needs and wants. This stage is important because how the feelings by a consumer regarding the purchase of an iPad are likely to inform whether he or she will purchase the product again. Likewise, they may also provide a basis for the negative or positive influencing of other consumers. Consumers are lley to assess the iPad in regards to its benefit and value against the price. The iPad is a high quality product with exquisite functionality. Additionally, the mere fact that most consumers who have in the past purchased an older version of the iPad have upgraded to a newer one provides a solid basis for the positive justification by the consumer of its