Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
15 Cards in this Set
- Front
- Back
|
Business intelligence (BI) systems have 5 components: |
Hardware, software, data, procedures, and people |
|
|
Data acquisition |
The process of obtaining, cleaning, organizing, relating, and cataloging source data. |
|
|
BI analysis |
The process of creating business intelligence. |
|
|
Data warehouses do not include data that are purchased from outside sources. |
False |
|
|
Data Mart |
Data collection, smaller than the data warehouse, that addresses the needs of a particular department. |
|
|
OLAP provides the ability to sum, count, average, and perform other simple arithmetic operations on groups of data. |
True |
|
|
Knowledge discovery in databases (KDD) is used as a synonym for data mining. |
True |
|
|
The __________ is the most popular server today. |
Microsoft SQL Server Report Manager |
|
|
A sales report that is current, as of the time the user accessed it on a web server, is an example of a(n) __________. |
dynamic report |
|
|
In market-basket terminology, the ratio of confidence to the base probability of buying an item is called________. |
Lift |
|
|
____________ attempt to directly capture employee expertise. |
Expert systems |
|
|
Which of the following is an example of a supervised data-mining technique? |
regression analysis |
|
|
An ________ and an OLAP report are the same thing. |
OLAP cube |
|
|
How should a sales team respond to a customer who has an RFM score of 545? |
The sales team should let go of this customer; the loss will be minimal. |
|
|
Which of the following statements is true about reporting applications? |
Two reporting applications are RFM analysis and OLAP. |
