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66 Cards in this Set

  • Front
  • Back
Application Service Provider (ASP
A company that offers an organization access over the Internet to systems and related services that would otherwise have to be located in personal or organizational computers.
Associate Program (Affiliate Program)
Businesses can generate commissions or royalites from an Internet site.
Banner Ad
Small ad on one Web site that advertises the products and services of another business, usualyy another dot-com business.
Blog
Web site in which items are posted on a regular basis and displayed in reverse chronological order.
Brick-and-mortar business
A businses that operates in a physical store without an Internet presence.
Business-to-business (B2B)
Applies to businesses buying rom and selling to each other over the Internet.
Business-to-consumer (B2C)
Applies to any business that sells its products or services to consumers over the Internet.
Clickstream data
Exact pattern of a consumer's navigation through a site.
Click-and-mortal business
A business that operates in a physical store and on the Internet.
Click-through
A count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser.
Consumer-to-business (C2B)
Applies to any consumer that sells a product or service to a business over the Internet.
Consumer-to-consumer (C2C)
Applies to sites primarily offering goods and services to assist consumers interacting with each other over the Internet.
Cookie
A small file deposited on a hard drive by a Web site containing information about customers and their Web activities.
Digital Darwinism
Orgnizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction.
Digital Divide
When those with access to technology have great advantages over those without access to technology.
Digital Wallet
Both software and information--the software provides security for the transaction and the information includes payment and delivery information (for example, the credit card number and expiration date).
Disruptive Technology
A new way of doing things that initially does not meet the needs of existing customers.
E-Business
The conducting of business on the Internet, not only buying and selling, but also serving customers and collaborating with business partners.
E-Business Model
An approach to conducting electronic business on the Internet.
E-Commerce
The buying and selling of goods and services over the Internet.
E-Government
Involves the use of strategies and technologies to transform government(s) by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government.
E-mall
Consists of a number of e-shops; it serves as a gateway through which a visitor can access other e-shops.
E-shop (E-store, E-tailer)
A version of a retail store where customers can shop at any hour of the day without leaving their home or office.
Electronic Bill Presentment and Payment (EBPP)
System that sends bills over the Internet and provides and easy-to-use mechanism (such as clickong on a button) to pay the bill.
Electronic Catalog
Presents customers with information about good sand services offered sale, bid, or auction on the Internet.
Electronic Check
Mechanism for sending a payment from a checking or savings account.
Electronic Data Interchange (EDI)
A standard format for exchanging business data.
Electronic Marketplace (E-Marketplace)
Interactive business communities providing a central market space where multiple buyers and suppliers can engage in e-business activities.
Encryption
Scrambles information into an alternative form that requires a key or password to decrypt the information.
E-Procurement
The B2B purchase and sale of supplies and services over the Internet.
Extranet
An intranet that is available to strategic allies (such as customers, suppliers, and partners)
Financial Cybermediary
Internet-based company that facilitates payments over the internet.
Fiancial EDI (Financial Electronic Data Interchange)
Standard electronic process for B2B market purchase payments.
Hypertext Transport Protocol
The Internet standard that supports the exchange of information on the WWW.
Information Reach
Refers to the depth and breadth of information transferred between customers and businesses.
Information Richness
Refers to the depth and breadth of information transferred between customers and businesses.
Interactivity
Measures the visitor interactions with the target ad.
Intermediary
Agents, software, or businesses that bring buyers and sellers together that provide a trading infrastructure to enhance e-business.
Internet
A global public network of computer networks that pass information nfrom one to another using comon computer protocols.
Internet Service Provider
A company that provides individuals and other companies access to the Internet along with additional related services, such as Web site building.
Intranet
An internalized portion of the Internet, protected from outside access, that allows an organization to provide access to information and application software to only its employees.
Kiosk
Publicly accessible computer system that has been set up to allow interactive information browsing.
Maintenance, repair, and operation (MRO) material (indirect material)
Materials necessary for running an organization but do not relate to the company's primary business activities.
Mass Customization
Ability of an organization to give its customesr the opportunity to tailor its products or services to the customers' specifications.
Mobile Commerce, or M-Commerce
The ability to purchase goods and sercies through a wirelses Internet-enabled device.
Online Ad (banner ad)
Box running across a Web page that is often used to contain advertisements.
Online Service Provider
Offers an extensive array of unique services such as its own version of a Web browser.
Personalization
Occurs when a Web site can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person.
Podcasting
Distribution of audio or video files such as radio programs or music videos, over the Internet to play on mobile devices and personal computers.
Pop-under ad
Form of a pop-up ad that users do not see until the close the current Web browser screen.
Pop-up Ad
Small Web page containing an advertisement that appears on the Web page outside of the current Web site loaded in the Web browser.
Portal
A Web site that offers a broad array of resources and services, such as e-mail, online discussion groups, search engines, and online shopping malls.
Protocol
A standard that specifies the format of data as well as the rules to be folowed during ransmission.
Pure-play (Virtual) business
A business that operates on the Internet only without a physical store.
Real Simple Syndication (RSS)
Family of Web feed formats used for Web syndication of prgrams and content.
Reintermediation
Using the Internet to reassemble buyers, sellers, and other partners in a traditional supply chain in new ways.
Serach engine optimization (SEO)
Set of methods aimed at improing the ranking of a Web site in search engine listings.
Secure Electronic Transaction (SET)
Transmission security method that ensures transactions are sercure and legitimate.
Secure socket layer (SSL)
(1) Creates a secure and private connection between a client and server computer, (2) encrypts the infomation, and (3) sends the information over the Internet.
Service level agreement (SLA)
Defines the specific responsibilities of the service p rovider and sets the customer expectations.
Spamdexing
Uses a variety of deceptive techniques in an attept to manipulate search engine rankings, whereas legitimate search engine optimization focuses on building better sites and using honest methods of promotion.
Sustaining technology
Produces an improved product customers are eager to buy, such as a faster car or larger hard drive.
Value-added network (VAN)
A private network, provided by a third party, for exchanging information through ha high-capacity connection.
Viral marketing
Technique that induces Web sites or users to pass on a marketing message to other Web sites or users, creating exponential growth in the message's visibility and effect.
Wireless Internet service provider (WISP)
An ISP that allows subscribers to connect to a server at designated hotspots or access points using a wireless connection.
World Wide Web (WWW)
A global hypertext system that uses the Internet as its transport mechanism.