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66 Cards in this Set
- Front
- Back
Application Service Provider (ASP
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A company that offers an organization access over the Internet to systems and related services that would otherwise have to be located in personal or organizational computers.
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Associate Program (Affiliate Program)
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Businesses can generate commissions or royalites from an Internet site.
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Banner Ad
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Small ad on one Web site that advertises the products and services of another business, usualyy another dot-com business.
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Blog
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Web site in which items are posted on a regular basis and displayed in reverse chronological order.
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Brick-and-mortar business
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A businses that operates in a physical store without an Internet presence.
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Business-to-business (B2B)
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Applies to businesses buying rom and selling to each other over the Internet.
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Business-to-consumer (B2C)
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Applies to any business that sells its products or services to consumers over the Internet.
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Clickstream data
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Exact pattern of a consumer's navigation through a site.
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Click-and-mortal business
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A business that operates in a physical store and on the Internet.
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Click-through
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A count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser.
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Consumer-to-business (C2B)
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Applies to any consumer that sells a product or service to a business over the Internet.
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Consumer-to-consumer (C2C)
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Applies to sites primarily offering goods and services to assist consumers interacting with each other over the Internet.
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Cookie
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A small file deposited on a hard drive by a Web site containing information about customers and their Web activities.
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Digital Darwinism
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Orgnizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction.
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Digital Divide
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When those with access to technology have great advantages over those without access to technology.
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Digital Wallet
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Both software and information--the software provides security for the transaction and the information includes payment and delivery information (for example, the credit card number and expiration date).
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Disruptive Technology
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A new way of doing things that initially does not meet the needs of existing customers.
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E-Business
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The conducting of business on the Internet, not only buying and selling, but also serving customers and collaborating with business partners.
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E-Business Model
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An approach to conducting electronic business on the Internet.
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E-Commerce
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The buying and selling of goods and services over the Internet.
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E-Government
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Involves the use of strategies and technologies to transform government(s) by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government.
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E-mall
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Consists of a number of e-shops; it serves as a gateway through which a visitor can access other e-shops.
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E-shop (E-store, E-tailer)
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A version of a retail store where customers can shop at any hour of the day without leaving their home or office.
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Electronic Bill Presentment and Payment (EBPP)
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System that sends bills over the Internet and provides and easy-to-use mechanism (such as clickong on a button) to pay the bill.
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Electronic Catalog
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Presents customers with information about good sand services offered sale, bid, or auction on the Internet.
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Electronic Check
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Mechanism for sending a payment from a checking or savings account.
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Electronic Data Interchange (EDI)
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A standard format for exchanging business data.
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Electronic Marketplace (E-Marketplace)
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Interactive business communities providing a central market space where multiple buyers and suppliers can engage in e-business activities.
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Encryption
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Scrambles information into an alternative form that requires a key or password to decrypt the information.
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E-Procurement
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The B2B purchase and sale of supplies and services over the Internet.
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Extranet
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An intranet that is available to strategic allies (such as customers, suppliers, and partners)
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Financial Cybermediary
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Internet-based company that facilitates payments over the internet.
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Fiancial EDI (Financial Electronic Data Interchange)
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Standard electronic process for B2B market purchase payments.
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Hypertext Transport Protocol
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The Internet standard that supports the exchange of information on the WWW.
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Information Reach
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Refers to the depth and breadth of information transferred between customers and businesses.
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Information Richness
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Refers to the depth and breadth of information transferred between customers and businesses.
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Interactivity
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Measures the visitor interactions with the target ad.
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Intermediary
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Agents, software, or businesses that bring buyers and sellers together that provide a trading infrastructure to enhance e-business.
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Internet
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A global public network of computer networks that pass information nfrom one to another using comon computer protocols.
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Internet Service Provider
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A company that provides individuals and other companies access to the Internet along with additional related services, such as Web site building.
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Intranet
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An internalized portion of the Internet, protected from outside access, that allows an organization to provide access to information and application software to only its employees.
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Kiosk
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Publicly accessible computer system that has been set up to allow interactive information browsing.
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Maintenance, repair, and operation (MRO) material (indirect material)
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Materials necessary for running an organization but do not relate to the company's primary business activities.
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Mass Customization
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Ability of an organization to give its customesr the opportunity to tailor its products or services to the customers' specifications.
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Mobile Commerce, or M-Commerce
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The ability to purchase goods and sercies through a wirelses Internet-enabled device.
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Online Ad (banner ad)
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Box running across a Web page that is often used to contain advertisements.
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Online Service Provider
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Offers an extensive array of unique services such as its own version of a Web browser.
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Personalization
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Occurs when a Web site can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person.
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Podcasting
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Distribution of audio or video files such as radio programs or music videos, over the Internet to play on mobile devices and personal computers.
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Pop-under ad
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Form of a pop-up ad that users do not see until the close the current Web browser screen.
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Pop-up Ad
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Small Web page containing an advertisement that appears on the Web page outside of the current Web site loaded in the Web browser.
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Portal
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A Web site that offers a broad array of resources and services, such as e-mail, online discussion groups, search engines, and online shopping malls.
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Protocol
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A standard that specifies the format of data as well as the rules to be folowed during ransmission.
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Pure-play (Virtual) business
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A business that operates on the Internet only without a physical store.
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Real Simple Syndication (RSS)
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Family of Web feed formats used for Web syndication of prgrams and content.
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Reintermediation
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Using the Internet to reassemble buyers, sellers, and other partners in a traditional supply chain in new ways.
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Serach engine optimization (SEO)
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Set of methods aimed at improing the ranking of a Web site in search engine listings.
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Secure Electronic Transaction (SET)
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Transmission security method that ensures transactions are sercure and legitimate.
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Secure socket layer (SSL)
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(1) Creates a secure and private connection between a client and server computer, (2) encrypts the infomation, and (3) sends the information over the Internet.
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Service level agreement (SLA)
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Defines the specific responsibilities of the service p rovider and sets the customer expectations.
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Spamdexing
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Uses a variety of deceptive techniques in an attept to manipulate search engine rankings, whereas legitimate search engine optimization focuses on building better sites and using honest methods of promotion.
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Sustaining technology
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Produces an improved product customers are eager to buy, such as a faster car or larger hard drive.
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Value-added network (VAN)
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A private network, provided by a third party, for exchanging information through ha high-capacity connection.
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Viral marketing
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Technique that induces Web sites or users to pass on a marketing message to other Web sites or users, creating exponential growth in the message's visibility and effect.
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Wireless Internet service provider (WISP)
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An ISP that allows subscribers to connect to a server at designated hotspots or access points using a wireless connection.
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World Wide Web (WWW)
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A global hypertext system that uses the Internet as its transport mechanism.
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