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15 Cards in this Set
- Front
- Back
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Public Affairs |
Those events and issues that concern the people of public policies |
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Public Opinion |
The complex collection of the opinion of many different people, the sum of all their views |
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Mass Media |
Those means of communication that reach large audiences; television, radio, print, internet |
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Peer Group |
People with whom one regularly associates; friends, neighbors, classmates, coworkers |
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Opinion Leader |
Any person who, for any reason, has an usually strong influence on the views of others |
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Mandate |
The instructions or commands a constituency gives to its elected officials |
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Interest Group |
Private organizations whose members share certain views and work to shape public policies |
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Public Opinion Polls |
Device that attempts to collect information by asking people questions |
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Straw Vote |
Polls that seek to read the public's mind simply by asking the same question to a large population |
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Sample |
A representative slice of the public |
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Random Sample |
A certain number of randomly selected people who live in a certain number of randomly selected places |
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Quota Sample |
A sample deliberately constructed to reflect several of the major characteristics of a given population |
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Medium |
Means of communication; something that transmits information |
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Public Agenda |
The public issues on which the people's attention is focused |
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Sound Bite |
Short, Sharply focused reports that can be aired on 30 or 45 seconds |
