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15 Cards in this Set
- Front
- Back
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What is text?
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set of symbols that produce meaning; book, movie, speech ect.
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What is the new role for a Rhetorical Critic ?
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Understand how political and economic power is challenged in texts we study
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First Persona
Second Persona Third Persona |
Speaker and his intentions
Concerns the audience What is negated in rhetorical practice |
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The Critical Character
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Looks below the surface of rhetorical text. Want to know what is going on besides the obvious.
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Concern with Power
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no permanent hold on power; power is always in flux
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Traditional Marxism : Base and Superstructure
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Base: actual products of capitalism; land, buildings, money. Superstructure: Social, Political and religous conciousness of its people
Superstructure emerges from base |
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Bourgeoisie
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Capitalsts who controlled means of production
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Proletariat
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Workers
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Class Struggle
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The desire for the proletariat to revolt against the bourgeoisie
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Revising Marxist Theory
-Materialist -Idealist -Relativist |
Materialist - How rhetoric conceals or reveals political or economic forces
Idealist - determines ideas that people have about their world and culture. Relativist - creates reality but we cannot ignore real material conditions |
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Ideology
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powerful because it is practically invisible…it influences at an unconscious level, resisting both analysis and change
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Power
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Power opresses people
Power produces resistance Power is viral |
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Hegemony
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People accept domination from a group as something normal ex. credit card debt.
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Ideographs
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work in clusters, systems, or structures of beliefs
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Critical Rhetoric Definition
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(attempt to de-mistify power)..critical rhetoric argues against something ..suggest ways to re distribute power more equally
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