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25 Cards in this Set

  • Front
  • Back

which of the following is false 1

project strategy addresses the question of what types of studies the firm should conduct and for what purposes

chocoholic ice cream, inc completes an annual study of consumers to determine the customers brand awareness and satisfaction with the product. these studies demonstrate what type of marketing

project strategy

the most important step in the research process is

formulating the problem

after you have determined the research design, the next two steps in the research process are

design the data collection method and forms; design the sample and collect data.

after determining the research design the next step in the research process is

prepare the research proposal

after formulating the decision problem, the next two steps in the research process are

determine the research design; design the data collection method and forms

the sample design stage of the research process includes specifying

all of the above

the sampling frame deals with

the list of population elements from which the sample will be selected

which of the following is true 12

increasing the sample size is a sure way to reduce total error since it reduces sampling error, which is an important component of total error

which of the following is not part of the data analysis and interpretation stage of the research process

deciding the number of points on a measurment scale

data analysis generally involves a series of steps. in correct order, the first three of these steps are

editing, coding, and tabulating

the process of checking data-collection forms for completeness, consistency, and adherence to instruction is known as

editing

the marketing problem should be defined clearly so that

research can be designed properly

research problems arise from

a, b, and c

new ideas as a sources of marketing research problems arise from

all of the above

which of the following factors should not affect the design of a marketing research project

all of the above

which of the following are involved in the basic decision situation

all of the above

which of the following statements is false? decision problems are more complex when

the courses of action provide and equal rather than unequal chance of attaining the desired outcome

which of the following would be considered part of a firms project strategy

all of the above

which of the following is a method of exploratory research

all of the above

a research request statement includes all of the following items except

the scales for the measures

each of the following is part of a typical research proposal except

hypothesized results

the following techniques are useful in order to ensure that the purpose of the research is agreed upon before the research project is begun, except

all of the above are useful techniques to ensure the purpose of the research is agree upon

comparing data from web-surveys to paper-pencil surveys, which of the following is

data from web-surveys need to be coded

a research proposal need not contain which of the following

indication of understanding of the clients marketing problem