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77 Cards in this Set
- Front
- Back
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all the activities that maintani a beneficial relationship between an organization and its various publics
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public relations
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public relations and advertising working together
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integrated marketing
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public relations term for groups inside the clients organization ex. employees, stock holders
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internal publics
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public relation term for groups outside the clients organization ex. community, news media
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external publics
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people who work to generate publicity for a client
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press agents
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dramatic publicity
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hype
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a news conference in which news makers and reporters in various locations are joined by a satellite or an internet hookup; also called a video conference or a satellite media tour
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teleconference
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any action designed to create a human interest story, many are outlandish or outrageous
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publicity stunt
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the angle or approach that makes information newsworthy; ex. involving a celebrity
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news hook
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the practice of developing and maintaining contact with media gate keepers; also called press relations
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media relations
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unauthorized disclosures to the press
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leaks
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leaks in which the source reveals some action is being considered, in order to test public feeling about the action before going ahead with it.
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trial balloons
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a story granted to just one news outlet
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exclusive
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public relations activites disigned to aid and to maintain a beneficial image with groups on the local, national, or global level
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community relations
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community relations activity in which a company helps csociety on a large scale
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corporate aid
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public relations activity used to repair a clients public image following an emergency
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crisis management
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any attempt to influence the voting of legislators
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lobbying
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brief document containing the information needed to write a news story; also called a news release
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press release
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press releases to designed to be inserted into newspaper feature or editiorial sections with no change
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canned news
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recorded material ready for insertion into radio broadcasts
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audio news release
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short, carefully crafted statements designed to be picked up in news reports
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sound bites
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a ready to broadcast video tape disigned for use in television news
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video news release
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a collection of publicity items given out to media gatekeepers
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press kit
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in depth articles contained in press kits
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backgrounders
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derogatory term for public relation professionals
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flack
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the practice of using public relations messages to cover up problems without correcting them.
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white washing
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the public relations practice of covering up environmental problems by associating a client with beneficial environmental actions
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green washing
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anything given away by public relations practicioners to promote a favorable relationship with media gatekeepers
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freebies
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the act of providing the source of information that appears in news reports
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attribution
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certification by an industry association
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accreditation
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short films dealing with current events, shown in movie theaters prior to the advent of television
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newsreels
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stories about events that are recurrent or long lasting; what news reels focused on
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residual news
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short films dealing with current events, shown in movie theaters prior to the advent of television
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newsreels
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on- air discussions about the news
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commentaries
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independent journalists who are paid only for material used
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stringers
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stories about events that are recurrent or long lasting; what news reels focused on
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residual news
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happenings that would not have occurred if media were not there to record them
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pseudo events
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on- air discussions about the news
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commentaries
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independent journalists who are paid only for material used
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stringers
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a long form recorded examination of a social problem or historical subject
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documentary
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happenings that would not have occurred if media were not there to record them
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pseudo events
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pushed TV and journalism forward
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Edward Murrow
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the difference between what a government says and what the public believes to be true
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credibility gap
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a long form recorded examination of a social problem or historical subject
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documentary
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information that users can access whenever they want
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news on demand
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pushed TV and journalism forward
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Edward Murrow
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the difference between what a government says and what the public believes to be true
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credibility gap
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an experiemental system for delivering electronic newspapers to homes via television sets
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video text
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information that users can access whenever they want
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news on demand
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an experiemental system for delivering electronic newspapers to homes via television sets
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video text
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the difference between what a government says and what the public believes to be true.
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credibility gap
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the difference between what a government says and what the public believes to be true.
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credibility gap
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information that users can access whenever they want
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news on demand
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information that users can access whenever they want
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news on demand
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an experimental system for delivering electronic newspapers to homes via television sets
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video text
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an experimental system for delivering electronic newspapers to homes via television sets
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video text
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early online news services
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bulletin board services
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early online news services
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bulletin board services
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television clips that users can access whenever they want
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video on demand
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television clips that users can access whenever they want
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video on demand
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the presentation of information that is timely, important, and interesting to its audience
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news
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characteristics that define news, including timeliness, importance, and interest
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news values
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the presentation of information that is timely, important, and interesting to its audience
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news
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an angle, or perspective taht makes information interesting to the audience
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peg
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characteristics that define news, including timeliness, importance, and interest
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news values
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an angle, or perspective taht makes information interesting to the audience
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peg
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the primary news readers who appears in the broadcast news studio
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anchor
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television correspondents who work alone with a laptop computer and a handheld camera in the field.
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backpack journalists
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the primary news readers who appears in the broadcast news studio
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anchor
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television correspondents who work alone with a laptop computer and a handheld camera in the field.
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backpack journalists
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point of view that is generally purported to be anti-big business, pro-big government, anti religion, and anti- republican
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liberal bias
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a point of view that is generally purported to be pro- big business,anti-big government, pro religion, and anti democrat
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conservative bias
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failure of the news media to report on radical points of view
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centrist bias
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a subtle form of slanting that manifests itself in understated ways
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creeping bias
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gave PR a bad name
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Phineas Barnum
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Father of PR
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Ivy Lee
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convinced us all to smoke cigarettes
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Edward and Doris Bernays
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