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14 Cards in this Set
- Front
- Back
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the decision to delete a product is not taken lightly because |
companies have made substaintial investments in brand development and manufacturing |
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the value of a brand is calculated by assessing |
earning potential of the brand over the next 12 months |
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when brand names become synonymous with product |
could lose its trademark |
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people portrayed differently in advertisementsF |
brand personalities |
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brand loyalty means |
relatively insensitive to price |
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another name for a manufacturer's brand |
national |
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the basic reason manufacturers spend time and money building their own brands |
build brand equity |
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by having leading brands, a company |
has greater control over marketing strategy |
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not a private label brand |
experiential brands |
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premium brand |
store brand made with high quality ingredients |
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exclusive co-brand |
made only for one store |
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goods when consumers spend time comparing alternatives |
shopping |
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goods that customers don't spend much time searching or comparing |
convenience |
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private-label brand that similar to a national brand |
copycat brand |
