Chapter 9 Marketing Questions Missed

Front 1

customers have become more and more concerned about breaches of privacy, and it is essential that market researchers:

Back 1

respect and protect the privacy of the customers without question

Front 2

a market research study will answer important questions and reduce uncertaint associated with the proposed product, other major question is

Back 2

Is top management committed to the study?

Front 3

market research begins with

Back 3

defining the objectives and research needs

Front 4

after defining objectives and research needs, the next step in the marketing research process involves

Back 4

research design

Front 5

plans to conduct marketing research, next step

Back 5

identify the types of data he needs to have

Front 6

once a marketing researcher is ready to move beyond preliminary insights to specific, informed questions, the researcher is ready to conduct

Back 6

conclusive research

Front 7

looking or data to help with a study, reviewing secondary data, what should pay attention to

Back 7

how the secondary data were collected

Front 8

major advantage of primary data collection

Back 8

it can be tailored to meet specific research needs

Front 9

compared to secondary data, primary data

Back 9

more expensive, more specific, take longer, are more timely

Front 10

firms that use cameras to monitor the movements and activities of customers as they shop create

Back 10

an ethical issue

Front 11

when consumers are ____, observation become particularly useful in understanding consumer preferences

Back 11

unable to articulate their experiences

Front 12

studying consumers' online search behavior is ___ type of research

Back 12

observationaal

Front 13

social media monitoring, in-depth interviews, and focus groups are all ____ research

Back 13

exploratory

Front 14

use____ to help him develop his questionnaire

Back 14

in-depth interviews

Front 15

to identify potential business customers

Back 15

ask the Chamber of Commerce for assistance

Front 16

not an AMA guideline

Back 16

personal information about research participants should not be shared except with designated members of senior management