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7 Cards in this Set

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What is marketing information system
MIS consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers. It has three components: a) Internal records system, b) marketing intelligence system; c) a Marketing research system
What is the heart of the internal records system
order-to-payment cycle
What is market intelligence system
A matketing intelligence system is a set of procedures and sources managers use to obtain every day information about developments in the marketing environment
What is "fad"
A fad is "unpredictable, short-lived and without social, economic and political significance
What is a trend
A trend is a direction or sequence of events that has some momentum and durability
What is megatrends
Large social, economic, political and technological changes that slow to form, and once in place, they influence us for some time-7-10 years or longer.
What are the 6 environmental forces
demographic, economic, social-cultural, natural, technological and polical-legal