Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
7 Cards in this Set
- Front
- Back
|
What is marketing information system
|
MIS consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers. It has three components: a) Internal records system, b) marketing intelligence system; c) a Marketing research system
|
|
|
What is the heart of the internal records system
|
order-to-payment cycle
|
|
|
What is market intelligence system
|
A matketing intelligence system is a set of procedures and sources managers use to obtain every day information about developments in the marketing environment
|
|
|
What is "fad"
|
A fad is "unpredictable, short-lived and without social, economic and political significance
|
|
|
What is a trend
|
A trend is a direction or sequence of events that has some momentum and durability
|
|
|
What is megatrends
|
Large social, economic, political and technological changes that slow to form, and once in place, they influence us for some time-7-10 years or longer.
|
|
|
What are the 6 environmental forces
|
demographic, economic, social-cultural, natural, technological and polical-legal
|
