Business Case Study: John Lewis Marketing System

Marketing system was one of the first areas to adapt in information system. This is actually used to find where John Lewis Sales are going up and down. This is used to see how well stores sales to react to a special offer or promotions before adding it to other stores. This is used to find the effect of products, rival competition and profit or losses. John Lewis can use the information system to make reports at the end of week informing them the profit they made and what products have been or haven’t selling well. As of this they can use Marketing system to decide on what they should do to when trying to advertise John Lewis, as this will bring more customers and also make decisions on when and how much stock they should buy so that they do not run out for customers. John Lewis can use marketing system to compare particular products with other companies that sell the same product with information using different patterns on the same product.

In John Lewis sales system, this would help employees keep track and manage the sales aspect of their business for instant it will benefit John Lewis manage the money that comes out and in of the business. They will be able to determine when John Lewis spend more money and why they do this. They will be able to use spreadsheets to keep track …show more content…
This system is very effective because it helps to analyse, track and make decisions regularly when John Lewis business is running. They are systems that have all difficulty hidden away from users to give a comfortable environment by this the analysis and answers are sometimes presented as tables and graphs so that is easier to under but can be exported using suitable office application. However, this system can only provide strong effective support if the data that is entered is consistent and accurate. Business like John Lewis will gain resources, efficiency and maximum