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20 Cards in this Set
- Front
- Back
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rly public relations practitioner whose practice and scholarship helped define the field
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Edward Bernays
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A management tool to establish beneficial relationships
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Public Relations
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Devised the noition of enlightened self interest
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Paul Garrett
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Mutually beneficial public relations
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Enlightened self interest
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professional public relations association
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Public relations sociaty of america
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embodied the bad corporate images of the 1880s 1890s with "the public be damned"
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William Henry Vanderbilt
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application to society of darwin's survival of the fittest theory
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social darwinism
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Devised survival of the fittest theory
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Charles Darwin
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Laid out fundamentals of public relations
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Ivy Lee
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Informing public of buisness practice
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Institutional Oppenness
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seeing the good in the bad
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finding upbeat angles
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finding an idea that will capture the attention of the public in a good way
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Giving Organizations a Face
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Colorado tragedy the ivy lee converted into a puclic relations victory
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Ludlow Massacre
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Ivy client who had been the target of public hatred
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John D. Rockfeller Jr.
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Known for exaggerated promotion
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P.T. Barnum
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inflated claims
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puffery
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demonstrated that public relations works on a mammoth scale; in world war I
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George Creel
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Led offic of war information in world war II
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Elmer Davis
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Established the role of public relations as a top management tool
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Arthur Page
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Companies that provide public relations services
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public relations agencies
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