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79 Cards in this Set

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Business Responsibility

Voluntarily assuming accountability for social, environmental and economic stakeholder issues in order to optimize stakeholder value.




(stakeholders include customers, employees, investors, suppliers, communities in which the business operates, etc.)

Assessing Corporate Social Performance (CSP)

Umbrella term used to assess the qualitative and quantitative methods used to evaluate the degree of responsibility assumed by a company




4 Dimensions:




1. Responsibility Category




2. Stakeholder Responsiveness




3. Issues Maturity




4. Organizational Implementation

Responsibility Category


Stakeholder Responsiveness (RDAP)

How does the company respond to stakeholder claims?




1. Reactive – Deny validity of stakeholder claims




2. Defensive – Accepts claims but avoids responsibility




3. Accommodative – Accepts claims and acts on responsibility




4. Proactive – Anticipate claims and act on them before expressed

Issues Maturity

How well established are the issues to which the company is responding?




1. Institutionalized – More or less expected of them(ex. avoiding human rights violations)




2. Consolidating – Common business practice(ex. reporting carbon emissions)




3. Emerging – Only basic awareness among others(ex. living wage)




4. Latent – Issues yet to reach public awareness

Organizational Implementation

How deeply embedded are the company’s stakeholder responsibilities in organizational processes and structures? (ex. consumers)



1. Isolated – Weakly integrated to processes (ex. buying participation with a consumer review site - BBB)




2. Managerial – Integrated into core processes (ex. assigning responsibility of managing consumer reviews to someone)




3. Strategic – Integrated into strategic planning (ex. identifies plan to create practices that uphold image)




4. Civic – Inspires others to also pursue practices (ex. new initiatives become best practice among industry)

Business Ethics

The interdisciplinary study of ethical issues and opportunities in business

The interdisciplinary study of ethical issues and opportunities in business





Ethical Decision-Making Model


The Fudge Factor

humans have a desire to secure the benefits of cheating but simultaneously view ourselves as honest people

Sustainability

"Meets the needs of the present, without compromising the needs of future generations." - Bruntland Report




Triple Bottom Line




Intergenerational Justice

Triple Bottom Line Performance

1. Economic Impact – revenues, profit, % of local supplies sourced




2. Social Impact – donations, customer satisfaction, charity promotion, democratic decision-making process




3. Environmental Impact – % of supplies bought from environmentally-friendly materials, reduce waste and responsible disposal

Three Dimensions of Sustainable Development

Interpreting Sustainability (fragmentation vs. holism)

1. Fragmentation: everyone works in their own disciplines (ex: economists and ecologists)




2. Holism: people work together to achieve results

Interpreting Sustainability (substitution vs. complementation)

1. Substitution: the destruction of one form of capital (ex. trees) can be substituted with another form of capital (ex. technology)




2. Complementation: all three components (economic, social and environment) are mutually reinforcing and important.

Interpreting Sustainability (status quo vs. change)

1. Status Quo: incremental changes and simple increases in efficiency will achieve sustainable development (ex. tackling climate change)




2. Change: existing systems are inept and advocates for drastic systemic changes.

Interpreting Sustainability (masters vs. equals)

1. Masters: “the world is made for man, not man for the world.” – Francis Bacon




2. Equals: natural objects such as animals, forests and ecosystems have right of their own and be treated with responsibility and respect, similar to the way we treat other human beings.

Kuznets Curve

The relationship between economic development and wealth inequalities (inverted U)

The relationship between economic development and wealth inequalities (inverted U)





Sustainable vs Economic Development

Kuznets Curve:



1. Economically underdeveloped countries – little inequality, homogeneously poor, low levels of consumption minimizes environmental impact




2. Economically developing countries – increase inequality, economic opportunities seized by a minority causing exploitation of natural capital




3. Economically developed countries – decrease inequality through middle class (ex. equitable wages, social benefits), more eco-efficient production decreases negative environmental impact

Marketing

Process that organizations use to design, develop and communicate the value of their products, services or ideas



Customers don’t buy products or services – they buy solutions to problems

Values of Marketing

1. Utilitarian value – functional benefits




2. Hedonic value – emotional benefits

Stakeholder Goodwill

Positive attitude toward an organization among stakeholders (ex. Trust, Credibility, Willingness To Pay)



Integrated Marketing Communications:



1. Consistent approach to internal and external communications, using the marketing mix



2. Can build stakeholder goodwill… for good or bad?

The 4 P's

1. Product




2. Price




3. Place




4. Promotion

Communication Process

Sender: person with whom the message originates



Receiver: person who originally receives the message



Message: unique combination of words and symbols (tone and style)

Communication Process Graph (Simple)


Communication Process Graph (Extensive)


Greenwashing

misleading impression... appearing more environmental than it really is (ex: VW TDI)

Accounting Concept Graph


Stakeholder Accountability

Providing relevant information to stakeholders that allows them to hold the organization accountable for its activity and outcomes.



Can only report on activity that is measured and managed.



Stakeholders include internal and external ones, despite prevailing approach of financial data to support economic decision making for shareholders.

Basics of Accounting

Data used must be relevant, reliable and comparable



(Can you compare the economic output of a restaurant with that of the Canadian BloodServices?)

Types of Accounting

1. Financial (external)- Balance Sheet, Income Statement, Retained Earnings



2. Management (internal)- bookkeeping, budgeting, net present value

Ethics of Accounting

Obligation to the public, profession and organization

Main Drivers for Sustainability Accounting

Accounting of social, environmental and
economic impacts

Distinctive key factors include:

1. Focus on ethical, social and environmental
data 



2. Not just shareholders, but wide range of
stakeholders 



3. Voluntary, not yet regulate...

Accounting of social, environmental and economic impacts



Distinctive key factors include:



1. Focus on ethical, social and environmental data



2. Not just shareholders, but wide range of stakeholders



3. Voluntary, not yet regulated by law

Communicating ESG

Description of non-financial data (environment, social and governance)



Materiality: shared importance of a specific issue to both company and stakeholders



1. Evidence of interest



2. Evidence of economic impact



3. Forward-looking adjustment (emerging issues)

Responsible Financial Management Process

Short-run profit maximization can lead to unsustainable (disastrous) results

Short-run profit maximization can lead to unsustainable (disastrous) results

Criticized Paradigms of Financial Management

1. Profit



2. Growth



3. Short-Run



4. Money



5. Shareholder



6. Internality

Socially Responsible Investing

Involves screening activities (social, environmental and ethical questions) in the selection of financial products



Positive vs negative screening DJSI and other indices represent significant capital investments upon entering index

Alternative Financing/Ownership Models

1. Impact Investing – balancing economic withsocial/environmental returns


2. Crowdfunding – external funding from a large audience



3. Cooperatives – owned and run by its members



4. Cross-Financing – one area pays for another (i.e., a nonprofit running a social enterprise)



5. Goodwill Financing – leveraging goodwill image to generate revenue (i.e., CRM, subsidies for sustainability activities)



6. Debt Financing – includes traditional as well as microfinance

Operations Management

Concerned with design and management of products, processes, services, systems and supply chains. Acquisition, development and use of resources needed to deliver services, information and goods.



Examples:


1. Strategic – determining facility location/size


2. Tactical – facility layout, equipment selection


3. Operational – materials handling and transportation

Responsible Operations Process

Activities that help transform inputs to outputs




Analyzes effectiveness and efficiency




Management System


1. Handles topics across all processes of the company


2. Consists of an entire set of organizational documents


3. Involves continual improvement mechanisms (internal andexternal audits)

Supply Chain

Series of interconnected value-creating (production) and value-depleting (consumption) activities from the first raw material to the final consumer.



Responsible Supply Chain: optimizes the TBL, stakeholder value and ethical performance throughout supply chain.

4 SME Tips for Responsible SC Changes

1. ensure that responsible business is understood internally, and that it is translated to principles and values for day-to-day management



2. find a “champion” and identify the low-hanging fruit activity



3. make responsible business activity highly relevant to employee’s jobs and business success



4. identify how this is a win-win, creating social value as well as economic value

International Business

Global, International, Multinational, Foreignbusiness activities… anything but domestic

What is Globalization and “Glocalization”?

Globalization “refers to the widening set of interdependent relationships among people from different parts of the world”



Glocalization is a mixture of the words “global” and “local” and describes global activities with a strong adaptation to local circumstances.

Drivers and Challenges of Globalization

1. Global Media



2. Global Communication Technologyand Access to Internet



3. Global Transportation



4. Emergence of Global Standards



5. The Rise of BRICs



6. Anti-Globalization Movements and Global NGOs



7. Global Challenges and Opportunities

Global Trade: Pro-Trade

Potential to...



1. reduce economic inequalities



2. create a truly inclusive global economic system

Global Trade: Contra-Trade

has been widely criticizedfor many of the ailments ofthe global economicsystem

Why Do Companies Go International?

Markets


1. Similar customer needs (e.g. credit cards)


2. Global customers (e.g. carcomponents)


3. Transferable marketing (e.g. Coca-Cola)



Costs


1. Volume reduces costs


2. Country-specific differences (e.g. clothing: manufacturing in Bangladesh/design in France)


3. Favourable logistics (e.g. lowcost of transporting microchips)

Global Sourcing

the process of procuring inputs used throughout the supply chain internationally



1. Outsourcing: third-party company provides a needed service or process



2. Offshoring: activities that were done domestically are now carried out abroad



3. BoP Sourcing: sourcing activities involving small and medium enterprises at the base of the pyramid

Foreign Subsidiaries and Global Alliances

International subsidiaries are business units located inforeign countries



Foreign Direct Investment (FDI) is a measure of foreign ownership consisting of financial investmentsand tangible or intangible assets transferred abroad

Global Trade (4 responsible types)

1. Responsible trade: practices that mitigate the potential negative impacts oftrade and harnesses the potential of trade to do good.



2. Sustainable trade: refers to trade as a tool to further sustainable development, socially, environmentally, andeconomically.



3. Ethical trade: aims to assure the avoidance of ethical issues in global supply chains.



4. Fair trade: is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity ininternational trade.

Stages of Global Business Responsibility


What is Business?

Organizations that are designed to achieve a specific goal



Businesses are organizations, typically with a financial goal (i.e., profit). They can also have a social and/or environmental goal, and are often nonprofits (or social enterprises)



They use Assets, Labour, Capital and Managerial Acumen to form its business model and articulate its value proposition (which should represent their competitive advantage)



Benefits: service, product, brand, cost, emotional



Competitive Advantage: enduring quality that competitors can not replicate easily that has value


- generate more sales


- greater margins


- achieve a lower cost base


- attract and retain more customers/employees

Business Objectives

Profit (short-term) vs. Profitability (long-term)



Social and environmental responsibility

Issues and Actors of Responsible Management

1. Sustainability: related to the triple bottom line; threatens the survival of current and future generations



2. Responsibility: nature of relationships between stakeholders



3. Ethics: decision making in ethical dilemmas (wrong vs. right)

Issues and Actors of Responsible Management: Government Responsible Management

Positives: legislation, public policies, infrastructure




Negatives: restricted geography, slow decisions

Issues and Actors of Responsible Management: Civil Society

Positives: voting power – political / economic (consumer) votes



Negatives: poorly coordinated, disjointed

Issues and Actors of Responsible Management: Business

Positives: broad activities and geographic reach, fast decisions



Negatives: restricted to profitable activities

Milton Friedman on Corporations

a corporation’s sole obligation is to maximize wealth to its shareholders and has no responsibility or capability to address society’s interests

Responsible Management

Responsibility over:



1. embracing the TBL (sustainability)



2. optimizing stakeholder value (responsibility)



3. creating moral excellence (ethics)

3 Components of Management

1. Inputs: resources and goals




2. Process: effectiveness (degree to which process contributes to managerial goals) and efficiency (ratio between inputs over outputs)




3. Outputs: performance

Evolution of Management Thought

1. Must serve a higher purpose, to achieve noble, socially significant goals.



2. Fully embed ideas of community and citizenship.



3. Reconstruct management’s philosophical foundations… not enough to be merely efficient. Be more interdisciplinary (draw from biology, political science and theology).

Management Process of an Organization

1. Planning – making decisions about future goals and activities



2. Organizing – building the structure, systems and culture needed to implement a strategy (Mechanistic versus Organic)



3. Leading – influencing others to attain goals through various forms of power (legitimate, coercive, reward, referent, expert)



4. Controlling – assessing and steering activities based on performance measurement

Management Skills / Levels

Organizational and Management Theory

the design and evolution of social structures within modern organizations

The Process of Creating a Responsible Organization


Opposing Views on Organizations

Individualism vs. Collectivism



Realism vs. Constructivism



Instrumentalism vs. Institutionalism

Assumptions and Policies for Organizations

1. Traditional Model: more control needed



2. Human Relations Model: creates environment for meaningful work



3. Human Resources Model: win-win situations between employees and company (most democratic structure)

The Strategic Management Process Purpose

Crafting and implementing organizational strategies with the goal of achieving sustained competitive advantage… while creating value for society andthe environment.

Strategy

Integrated and coordinated set of commitments and actions designed to gain a competitive advantage.

Responsible Competitiveness

Phase I: Vision, Mission and Objectives

Vision – what the org. aims to become and achieve
(future-oriented)

Mission – statement of purpose (present-oriented)

Phase II: Analyzing the Strategic Environment






External: Porter’s Fiv...

Phase I: Vision, Mission and Objectives



Vision – what the organization aims to become and achieve (future-oriented)



Mission – statement of purpose (present-oriented)



Phase II: Analyzing the Strategic Environment



External: Porter’s Five Forces



Internal: Value Chain Model



SWOT Analysis:


1. Strengths


2. Weaknesses


3. Opportunities


4. Threats

Social Entrepreneurship

Sustainable exploitation of opportunities to create social/environmental benefit



Filled with hybrid structures between for-profit, nonprofit and public organizations… must attend to different mandates.



Value-added ventures:



1. more democratic structures where stakeholders are integrated into ownership, governance and management (internal)



2. a social mission that strives to benefit society (external)

Social Entrepreneurship Perspectives

1. Social Innovation: the entrepreneur is the hero… invents new concepts such as microloans



2. Value Proposition and Social Mission: creating social value is the core of achieving a social mission



3. Socialized Ownership and Control: democratic frameworks encourages reciprocity between all members

Human Resource Management

the impact of HR decisions on internal outcomesrelated to efficiency and economic growth.



1. staffing, employment and recruitment



2. training and development



3. benefits



Responsible HRM integrates the impact ofoutcomes on people, society and the environment.

The Normative Perspective on HRM

Hard HRM: job analysis, recruitment, compensation and benefits, performance evaluations, contract negotiations, labor legislations (employee serves organization)



Soft HRM: organizational development, conflict management, leadership development, organizational culture, relationship building, trust building (employee and organization share goals)

HR-RM Symbiosis

- Employees need to be engaged, in order to conduct business responsibly



- Responsible business helps employees feel more engaged



- Example: employees reducing their paper usage helps the business be eco-friendly, while being eco-friendly helps employees feel more motivated to reduce paper use/saves on coststhat can lead to improved employee benefits

Responsible HR Practices and Skills

Practices:



1. Going green


2. Advancing diversity


3. Employee well-being


4. Human rights



Skills:



1. Communication (with stakeholders/employees)

Responsible Workplace Practices: RESPECT Model

important things you want from the organization you work for.




- Recognition


- Excitement


- SecurityPay (only 25% of people wanted this)


- Education


- Conditions at work (social and physical)


- Truth