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28 Cards in this Set
- Front
- Back
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A bundle of physical, service, and symbolic attributes designed to enhance buyers want satisfaction
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Product
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Items the consumer seeks to purchase frequently, immediatly, and with little effort
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Convience products
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Those typically purchased only after the buyer has compared competing products in competing stores
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Shopping products
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Those that a purchaser is willing to make a special effort to obtain
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Speciality product
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Grou p of related products marked by physical similarities or intended for a similar market
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Prodct line
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Assortment of product lines and individual goods and services that a firm offers to consumers and business users
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Product Mix
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Four basic stages: Introduction, growth, maturity, and decline through which a product progresses through
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Product life cycle
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Name, term, sign, symbol, or design, or some combination there of used to identify a firms offerings from those of competitors
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Brand
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Brand that has been given legal protection, granted soley to the brands owner, including not just the name but logo as well, slogan, packaging, and product features
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Trademark
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Brand offered and promioted by a manaufacture, but not all barands names belong to the manufacture soem are the property of retailers or distributors
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Manufaturer or National Brand
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Identifies a product that is not linked to the manufacture but instead carries a wholesalers or retailers label
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Provate or Store brand
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Single brand name used for several related products
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Family Brand
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Strategy by giving each product within a line a different name
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Individual branding
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The added value that a widely respected and highly succesful name gives to a product in the marketplace
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Brand Equity
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Oversees a l;ine of related products and assumes profit responsibilty for his/her product group
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Category manager
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Deals with the marketig activites and institutions involved in getting the right good or service to the firms customers.
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Distribution Starategy
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Path thorough which products and legal ownership of them-flow from producer to consumers or business users.
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Distribtuion cannels
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Acuatl movement of products from producer to consumer or business users, a broad range of activities including customer service, transportation, wharehousing, etc.
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Physical distribution
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Carries goods directly from producer to consumer or business user, or distribution channles involve several different marketing intermediatries
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Direct Distribution Channel
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Distribution channel member that sells primarily to retailers, other wholesalers, or business users
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Wholesaler
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Channel memebers that sell goods and services to individuals for thier own use rather than fro resale
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Retailers
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Process in which new retailers enter the market by offering lower prices made possible through reductions in service
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Wheel of retailing
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Involves placing a firms products in nearly every available outlet, generally suits low priced conveince goods like gum, soft drinks, newspapers, etc.
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Intensive Distribution
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Market coverage startegy in which a manufacture selects only a limited number of retailers to distribute its product lines
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Selective Distribution
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Limits market coverage to single retailer or wholesaler in a specific geographical region, generally suits expensive products
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Exclusive distribution
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Complete sequence of suppliers that contribute to creating and delivering a good or service to business users and final customers
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Supply chain
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Activites involved in controlling the folow of goods, services, and information amoung memebers of the supple chain
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Logistics
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Producer and retailer agree that the producer will determine how much of a product a buyer needs and automatically ship new supplies when needed
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Vendor Managed Inventory
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