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34 Cards in this Set

  • Front
  • Back
___: written, documented plan developed through an identfiable process
Plan
___: orginate from the functional areas of the organization such as production, marketing, finance and personnel
Functional Plans
___: understand what is going on in the world

example: technology advances
Situational Analysis
____: Target or end that management desires to reach
Goals
Goals should be ____
SMART
Specific
Measurable
Attainable
Relevant
Time-Bound
___: action or mean managers intend to achieve organizational goals
Plan
_____: Achieve a set of goals that are not likely to be repeated in the future
Single-Use Plans
____: Focus on ongoing activities designed to achieve an enduring set of gals
Standing Plans
____: Specify actions to take when a company's initial plans have not worked well or events in the external environment require a sudden change
Contingency Plans
_____: Generally cover up to one year
Short-Range Plans
_____: Typically span at least three to five years; some extend as far as 20 years into the future
Long-range plans
____:Formulation, proper implementation, and continuous evaluation of strategic plans; determines the long-run directions and performance of an organization. To develop strategic plans and keep them current

( BIG PICTURE)- OVERRALL
Strategic Planning
____: Short-range planning; done primarily by middle to lower-level managers, it concentrates on the
formulation of functional plans

( More Tactical) day-to-day
Operation Planning
____: statements outlining what the organization is trying to achieve; give an organization and its members directions
Objectives
___: a philosophy based on converting organizational objectives into personal objectives. IT assumes that establishing personal objectives elicits employee commitment, which leads to improved performance
Management by objectives (MBO)
______: Broad, general guides to action that constrain or direct the attainment of objectives
Policies
____: Series of related steps or task expressed in chronological order for a specific purpose
procedure
___: require specific and definite actions to be taken or not to be taken in a given situation
Rules
____: A pattern of actions and resource allocations designed to achieve the organizations goals.

-outlines the basic steps to management plans to take to reach an objective or set of objectives ; outlines how management intends to achieve its goals
Strategy
3 Phases of Strategic Management Process
1. Formulate
2. Implement
3. Evaluate
Step 1 of Planning and Strategic Management
1. Establish a Mission, Vision and Goals
____: Defines the basic purpose of an organization: why the organization exists
Mission
____: Long-term direct intent
Strategic vision
Step 2 of Planning and Strategic Communication
2. Analyze External Opportunities
Circle of External Operation
CORE-FIRM
Middle- COMPETITIVE ENVIRONMENT
Outside- Macro environment (doesn't effect company directly)
___: Part of Macroenvironment
PEST
-political, economic, sociocultural, technological
_____X _____ = Core Competence
Resource X Capabilities
Four alternatives for Corporate Strategy
1. Concentration
2. Vertical Integration
3.Concentric Diversification
4. Conglomerate Diversification
____: focusing on a single business competition in a single industry
Concentration
______: Expanding the organization's domain into supply channels or to distributors generally to eliminate uncertainties and reduce costs associated with suppliers or distributors
Vertical Integration
_____: Moving into new businesses related to the company's core benefits
Concentric Diversification
_______:expansion into unrelated businesses. Typically to minimize risks
Conglomerate Diversification
_____: a strategy an organization uses to build competitive advantage by being unique in its industry or market segment along one or more dimensions
Differentiation
_____:pursue one tiny segment
Niche Strategy