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19 Cards in this Set

  • Front
  • Back
Gutenberg Bible

Johann Gutenberg


1450-1455




- Gutenberg did not invent the printing press, inks or cast metal type, but we think he is the first to put these all together.


- Superb typographic legibility, texture, generous margins, and excellent presswork make this first printed book a canon of quality that has seldom been surpassed
- An illuminator added the red headers and text, initials, and floral marginal decoration by hand.


- Emulating calligraphy of hand scribes, type is mechanically done to mimic the hand lettering of the time in Germany – thick, dense, angular and falls in the blackletter classification.

Nuremburg Chronicle

Anton Koberger


1493




- Dense, justified blackletter


- Text and image together. Using metal type and woodcut process, adds complexity to book design


- The raised hand of God implies the biblical story of creation


- 1804 woodcut images (from 652 blocks), recombined and used more than once

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Romain du Roi

Louis Simonneau


1700




- A transitional face.


- These copperplate engravings were intended to establish graphic standards for the new alphabet


- Grid use to structure type.


- Sponsored by French Royal Government to create a uniquely French royal letterset


- The rigor of these letters, the scientific approach to them is very much in line with the enlightenment.

Broadside Type Specimen


William Caslon


1734




- First broadside type specimen by Caslon


- The straightforward practicality of Caslon’s designs made them the dominant roman style throughout the British Empire far into the nineteenth century.


- Has larger x-height, is more vertical and more delicate than old style faces. It is more closely aligned with Romain du Roi.


- Used in early printed editions of the Declaration of Independence and our Constitution.

3D Fonts

Meyer Foundry




- Type goes off the rails.


- Prior to the 19th century, typographic communications were specifically geared towards dissemination of information. With the Industrial Revolution, competition, ability, market demand, spark a proliferation of type designs. Including new classifications.


- Type gets heavier (“fat faces”), larger (“display faces”), and more decorative.

Linotype Machine

Ottmar Mergenthaler


1886




- The first line-casting keyboard typesetter

First Photograph from Nature

Nicéphore Niépce


1826




- What the Industrial Revolution did to define photography was to allow the image to be fixed on paper / a substrate (without being manually drawn).

Battle of Antietam

Mathew Brady

1862




- Visual documentation took on a new level of supposed authenticity with photography


- Speculation by scholars that scenes captured by photographs were “staged” or otherwise altered

The Horse in Motion

Eadweard Muybridge


1883




- The dawn of moving pictures

Rose Fabric Design

William Morris


1883




Concept: Reunion of art with craft


Form: Medieval, botanical, ornament
Context: A collective of democratic socialist artist communities




- Designer-as-author, literally and in terms of textiles, furniture, prints, glass, etc.

Century Guild Hobby Horse

Selwyn Image


1884-88




- Packing it with detail, Image designed a “page within a page” that reflects the medieval preoccupation of the Arts and Crafts movement


- The first finely printed magazine devoted exclusively to visual arts

Deirdre

Jan van Krimpen


1920




- Van Krimpen: typography should be transparent and reigns supreme.

Cortesan

Utamaro


late 1700s




- Careful observation of facial expression and emotion


- Restrained color palette and exquisitely simple composition characterized Utamaro's prints of tall, graceful women

Exhibition Poster

Éugene Grasset


1894




- Quietly demure instead of exuberant

La Goulue au Moulin Rouge

Henri de Toulouse-Lautrec


1891




- Mature Art Nouveau: simplified, symbolic, dynamic space


- Shapes become symbols; in combination, these signify a place and an event

Tournée du Chat Noir du Rodolph Salis

Théophile-AlexandreSteinlen


1896




-Cat as woman

Gismonda Poster

Alphonse Mucha


1894 (11-34)




-The life-size figure, mosaic pattern, and elongated shape created an overnight sensation.

Poster

Margaret and Frances Macdonald with McNair


1895




- Merging mathematics with metaphysical
- Elongated Bodies

The Facet

Berthold Löffler


1908




- Break away from existing cannon