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20 Cards in this Set
- Front
- Back
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minority majority
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when the majority will soon be minority groups and not whites
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political socialization
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the process through which an individual acquires his or her particular political orientations
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random sampling
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everyone has an equal probability of being chosen
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sampling error
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the level of confidence in the findings of a pubic opinion poll
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random-digit dialing
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polling technique where pollsters randomly call people
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worries with random digit dialing
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it excludes cell phones so you are losing a lot of the younger generation
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exit poll
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pollsters ask one in ten people how the voted
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gender gap
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women usually vote more democratic than males
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civil disobedience
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reflects a conscious decision to break a law believed to be immoral and to suffer the consequences
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media events
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a staged event to be covered by the media
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narrowcasting
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cable tv or internet that is focused on aiming at a particular audience
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chains
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media conglomerates that own a bunch of newspapers
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beats
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specific locations from which news frequently emanates, such as Congress or the White House.
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trial balloons
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an intentional news leak for the purpose of assesin ghte political reaction
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policy entrepreneurs
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people who invest their political "capital" in an issue.
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Primary influences on young americans
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parents, media, school, friends
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positive aspects of opinion polls
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lets the know what is going on w/ public opinion and sets the policy agenda
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negative aspects of opinion polling
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bandwagon effect
no one votes bias |
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exit poll criticism
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not scientific
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Kennedy v. Nixon
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1st televised presidential debate
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