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18 Cards in this Set
- Front
- Back
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Agenda Setting?
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Determining which public policy questions will be debated or considered.
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Consensus?
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General agreement among the citizenry on an issue.
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Divisive Opinion?
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Public opinion that is polarized between two quite different positions.
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Gender Gap?
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The difference between the percentage of women who vote for a particular candidate and the percentage of men who vote for the candidate.
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Generational Effect?
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A long-lasting effect of the events of a particular time on the political opinions of those who cam of political age at that time.
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Life Cycle Effect?
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People change as they grow older because of age-specific experiences and thus people are likely to hold age-specific attitudes.
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Media?
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Channels of mass communication.
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Nonopinion?
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The lack of an opinion on an issue or policy among the majority.
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Opinion Leader?
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One who is able to influence the opinions of others because of position, expertise, or personality.
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Opinion Poll?
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A method of systematically questioning a small, selected sample of respondents who are deemed representative of the total population.
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Peer Group?
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A group consisting of members sharing common social characteristics. These groups play an important part in the socialization process, helping to shape attitudes and beliefs.
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Political Socialization?
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The process by which people acquire political beliefs and attitudes.
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Political Trust?
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The degree to which individuals express trust in the government and political institutions, usually measured through a specific series of survey questions.
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Public Opinion?
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The aggregate of individual attitudes or beliefs shared by some portion of the adult population.
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Sampling Error?
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The difference between a sample's results and the true result if the entire population had been interviewed.
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Socioeconomic Status?
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The value assigned to a person due to the occupation or income. An upper-class person, for example, has high socioeconomic status.
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Straw Polls?
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A nonbinding vote, often used to gauge the opinion or will of a group prior to taking a formal, binding vote.
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Watergate Break-In?
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The 1972 illegal entry into the Democratic National Committee offices by participants in President Nixon's reelection campaign.
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