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7 Cards in this Set
- Front
- Back
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What are the types of conformity? (A01) |
Internalisation, identification and compliance |
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What is compliance? (A01) |
Compliance is the lowest level of conformity. Here a person changes their public behaviour (the way they act) but not their private beliefs. This is usually a short-term change and often the result of normative social influence. |
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What is identification? (A01) |
Where an individual changes their public beliefs/opinion to fit in with a group but has different private beliefs |
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What is internalisation?(A01) |
This is the deepest level of conformity. Here a person changes both their public behaviour (the way they act) and their private beliefs. This is usually a long-term change and often the result of informational social influence. |
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Explanations of conformity? |
Normative and informational social influence |
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What is normative social influence? |
Normative Social Influence is where a person conforms in order to be accepted and belong to a group. They do this because it is socially rewarding and/or to avoid social rejection (e.g. ridicule for not ‘fitting in’). |
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What is informational social influence? |
Where am individual lacks knowledge and looks to the majority for guidance |
