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5 Cards in this Set
- Front
- Back
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Describe the four basic stages of consumr decision making
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1. Need recognition
2. Information search and alternative evaluation 3. Purchase 4. Postpurchase use and evaluation |
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What is the goal for marketers and advertisers?
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Simply to generate a sale
ultimately, create satisfied customers (65% of business from satisfied customers) |
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What is Multi-attribute attitude models?
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Provide a framework and a set opf research prodcedure for collecting information from consumers to assess their salient beliefs and attitudes about competitive brands.
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What are the four fundamental components of MAAMS?
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1. evaluative criteria -what consumers use to compare brands
2. importance weights - priority that a partiular evaluative criterion receives from the cosumer 3. consideratin set - group of brands that represent their choice 4. beliefs - the knowledge and feelings that a consumer has about various brands |
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Who is a good student and a great guy?
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Justin Oakes
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