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13 Cards in this Set
- Front
- Back
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What is advertising |
When messages are paid for by an identified sponsor whose stated purpose is to influence a targeted audience to believe something or to buy a product or service. |
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Types of advertisements |
-product -service -public service announcement (PSA) -corporate advertising |
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Product |
A brand is promoted to fulfil customer’s needs and wants |
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Service |
An intangible product is offered to the consumer. |
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Public service announcement |
Governmental or non governmental agencies engage in the dissemination of information at the public’s benefit |
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Corporate advertising |
Businesses promoting their image and corporate citizenship to the general public. |
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Propaganda |
inaccurate information, which a political organization publishes or broadcasts in order to influence people. |
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Selling techniques and appeals |
........ |
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Sex appeal |
Involves the association of the human body and since you already with a product or service with the aim of promoting sales. |
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Testimonial/ endorsement |
A technique which involves the use of a popular personality to promote a good or service. The claim made in the advertisement they state that the personality uses the product or it may not. |
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Figures and statistics claim |
Com book pg 448 |
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Unfinished claim |
Book of 448 |
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