Edward Murrow Advertising Analysis

Advertising is any form of nonpersonal presentation and promotion of ideas, goods, and services primarily paid for by an identical sponsor. However, today advertising is also thought to be a part of the overall marketing mix. Advertising has five functions that if fulfills in society; a marketing function, an educational function, an economic function, a social function, and lastly advertising reduces the cost of personal selling and distribution. There are many different ways to classify advertising: consumer advertising, business-to-business advertising, primary demand ad, selective demand ad, direct action ad, and indirect action ad. The three main components of the advertising industry are advertisers, agencies, and the media.
Towards the beginning of the Watergate scandal, before it really broke open, it was largely ignored by most news sources. Carl Bernstein and Bob Woodward were intrigued by what was going on with Watergate and were called to work on a story …show more content…
Murrow is legendary. Edward Murrow is kind of to people in broadcasting industry what Alexander the Great is to military strategist. He was an extremely prominent figure in the pioneering of electronic news gathering as a craft and a profession. Murrow began his career at CBS, after CBS he became the director of the United States Information Agency for the Kennedy administration. However, it was during 1939 that Murrow really caught the attention of the American public; Murrow did rooftop broadcasts during the Battle of Britain. Murrow later essentially created a prototype of the TV documentary with his team through their work See It Now. Murrow even extended the technological reach of electronic newsgathering with his work Small World. CBS eventually began to decrease Edward Murrow’s profile because he presented too many trying situations, which is ironic since Murrow is now known as “the patron saint of American