3N0X2 Cdcs - Unit Review Exercises Volume 6

Front 1

1. (A01) What Air Force instruction (AFI) governs Public Affairs activities as it relates to the web?

a. AFI 35-107, Public Web Communication.
b. AFI 35-109, Visual Information.
c. AFI 36-2903, Dress and Personal Appearance of Air Force Personnel.
d. AFI 36-2907, Unfavorable information File (UIF) Program.

Back 1

a. AFI 35-107, Public Web Communication.

Front 2

2. (A01) Who is normally responsible for managing the major command (MAJCOM), field operating agencies (FOA) or direct reporting units (DRU) website?

a. Communications.
b. Combat Camera.
c. Public Affairs.
d. Air Force Public Affairs Agency (AFPAA).

Back 2

c. Public Affairs.

Front 3

3. (A01) Which Public Affairs (PA) level is normally responsible for providing the majority of the content in Air Force official websites?

a. SAF/PA.
b. MAJCOM/PA.
c. Installation PA.
d. Combat Camera.

Back 3

c. Installation PA.

Front 4

4. (A02) When is posting classified material to Air Force public websites allowed?

a. When access is only granted via common access card (CAC) and password.
b. When it contains the phrase “Approved for the Public”.
c. When directed by the commander.
d. Never.

Back 4

d. Never

Front 5

5. (A02) Which is not considered a routine web content item?

a. External links.
b. News releases.
c. Base or unit fact sheets.
d. Links to associated weapons systems

Back 5

a. External links.

Front 6

6. (A02) What does DOD 5500.7R, Joint Ethics Regulation say regarding company graphics, logos or products as it relates to official websites?

a. They can appear on a case-by-case basis with commander approval.
b. They can appear if the company sponsored a base activity.
c. They can appear if granted a waiver by SAF/PA.
d. They cannot appear on an official website.

Back 6

d. They cannot appear on an official website.

Front 7

7. (A03) The concept that Air Force public websites will not post references to any information that would reveal sensitive movements of military assets or personnel falls under

a. website security.
b. information security.
c. mission security.
d. operational and personnel security.

Back 7

d. operational and personnel security.

Front 8

8. (A03) Only designs and templates approved by what agency will be used for official Air Force websites?

a. SAF/PA.
b. AFPAA.
c. SAF/PAM.
d. MAJCOM/PA.

Back 8

b. AFPAA.

Front 9

9. (A04) What shape best describe the structure of user roles in the Air Force Public Information Management System (AFPIMS)?

a. Loop.
b. Column.
c. Pyramid.
d. Hierarchical.

Back 9

c. Pyramid.

Front 10

10. (A04) In a typical Public Affairs (PA) shop, how many people should serve in the site administrator role?

a. Just one.
b. One or two.
c. One for each AFSC.
d. Everyone in your office can be a site administrator.

Back 10

b. One or two.

Front 11

11. (A04) Which user role in the Air Force Public Information Management System (AFPIMS) has limited administrative privileges?

a. Content manager.
b. Content provider.
c. Site administrator.
d. Group administrator.

Back 11

b. Content provider.

Front 12

12. (A04) What Air Force Public Information Management System (AFPIMS) role is normally responsible for writing stories, taking photos, shooting video, or creating music?

a. Content manager.
b. Content provider.
c. Site administrator.
d. Group administrator.

Back 12

b. Content provider.

Front 13

13. (A04) What user role in the Air Force Public Information Management System (AFPIMS) is responsible for website design and user management?

a. Content manager.
b. Content provider.
c. Site administrator.
d. Group administrator.

Back 13

c. Site administrator.

Front 14

14. (A04) At what Public Affairs level will you normally find an Air Force Public information
Management System (AFPIMS) group manager?

a. Squadron.
b. Wing.
c. MAJCOM.
d. Air Force Public Affairs Agency (AFPAA) only.

Back 14

c. MAJCOM.

Front 15

15. (A05) How can Public Affairs increase the reliability of its websites as an effective communications method?

a. By publishing actual hard news stories in a timely manner.
b. By adding up-to-date photos and graphic elements.
c. By linking to other popular websites for content.
d. By including chat rooms or forums.

Back 15

a. By publishing actual hard news stories in a timely manner.

Front 16

16. (A05) What form of writing has a goal to change people’s minds or opinions about something or to reinforce certain behaviors?

a. News.
b. Letters.
c. Commentaries.
d. Editorial features.

Back 16

c. Commentaries.

Front 17

17. (A05) What can be considered a return communication from the external audience to the internal audience?

a. Letters.
b. Features.
c. Editorials.
d. Commentaries.

Back 17

a. Letters.

Front 18

18. (A05) What story format has more flexibility than hard news, yet not as much flexibility as commentaries?

a. Features.
b. Soft news.
c. News commentaries.
d. Editorialized letters.

Back 18

a. Features.

Front 19

19. (A05) What should be posted to an Air Force public website for those who may be interested in covering a story but are not normally considered part of your normal media distribution audiences?

a. Photographs.
b. Press releases.
c. Cover stories.
d. Videos.

Back 19

b. Press releases.

Front 20

20. (A05) Because images can tell a much more complete story in less time than the written word, what should be included on Air Force public websites to create more effective communications products?

a. Photos.
b. Music.
c. Graphs.
d. Audiovisuals.

Back 20

d. Audiovisuals.

Front 21

21. (A05) The inclusion of what item(s) on Air Force public websites can save countless hours of answering routine inquiries from the public?

a. Frequently asked questions.
b. An advice column.
c. A newcomers’ guide.
d. Fact sheets and biographies.

Back 21

a. Frequently asked questions.

Front 22

22. (A06) What can be thought of as a form of interactive communication which enables an individual to broadcast to and receive messages en mass from a group of people?

a. The Internet.
b. Social media.
c. Social networking.
d. Message boards and flyers.

Back 22

b. Social media.

Front 23

23. (A06) Information that is posted for all members of a group or sub-group within a social network; but requires members to log on or to take an active role in its retrieval is referred to as

a. updates.
b. live information.
c. static information.
d. streaming information.

Back 23

c. static information.

Front 24

24. (A06) What is the only real limitation a person has in maintaining an active or passive participation role in a social network?

a. None.
b. Time available.
c. Size of the network.
d. Number of connection points.

Back 24

b. Time available.

Front 25

25. (A06) Membership in a social network which is grouped around you high school graduation class is likely to be what form of network?

a. Private.
b. Active.
c. Passive.
d. Public.

Back 25

a. Private.

Front 26

26. (A07) Which social media tool can serve as a one-stop-shop for social networking needs?

a. Blogs.
b. Email.
c. Forums.
d. Websites.

Back 26

d. Websites.

Front 27

27. (A07) What social media tool can be used to send communications to targeted segments of a population?

a. Blogs.
b. Email.
c. Forums.
d. Websites.

Back 27

b. Email.

Front 28

28. (A07) What social media tools are created to focus on a particular subject or a particular audience and allow the sharing of messages by its participants?

a. Blogs.
b. Email.
c. Forums.
d. Websites.

Back 28

c. Forums.

Front 29

29. (A07) What are the two types of networks available which could be classified as concept tools?

a. Public and private.
b. Active and inactive.
c. Personal and public.
d. Personal and group.

Back 29

d. Personal and group.

Front 30

30. (A07) Why have many organizations started to move away from website development and creation in favor of using social media outlets?

a. It can meet their needs at a reduced cost.
b. Lack of programming skills available.
c. Social media is much more popular.
d. Trends change.

Back 30

a. It can meet their needs at a reduced cost.

Front 31

31. (A08) What assumption can be made about information posted on the Internet?

a. It will always exist.
b. It can be made private.
c. It is not always important.
d. It is only of use to those in a specific social network.

Back 31

a. It will always exist.

Front 32

32. (A08) The use of websites, social networks, newspapers and other publicly available media to obtain information that would otherwise be classified is called

a. espionage.
b. a violation of privacy.
c. open source intelligence.
d. a waste of time and resources.

Back 32

c. open source intelligence.

Front 33

33. (A08) The idea that someone can use one particular social media or outlet while excluding the use of other communications programs is a symptom of

a. over reliance.
b. smart thinking.
c. refusal to adopt.
d. technological advancement.

Back 33

a. over reliance.

Front 34

34. (A08) What is often the reason people have for not wanting to try new methods of communication?

a. Fear.
b. Lack of experience.
c. Misunderstanding of capabilities.
d. Desire to keep things the way they were.

Back 34

a. Fear.

Front 35

35. (A09) What should be the primary focus when deciding what social media tools should be used by Public Affairs?

a. Manpower.
b. Money saved.
c. Audience needs.
d. Commander’s preferences.

Back 35

c. Audience needs.

Front 36

36. (A09) If a particular social media technology is the “absolute best” way to communicate and meets all of the Public Affairs objectives; but is extremely difficult for new users to learn, then it probably will

a. qualify for priority training.
b. not be an effective tool.
c. get easier to use with enough time.
d. be disallowed as a communications tool.

Back 36

b. not be an effective tool.

Front 37

37. (A09) Firewalls may be put in place that limits the access to certain social media tools because of a

a. concern for security.
b. software incompatibility.
c. lack of understanding of social media.
d. misuse of time by people updating personal information.

Back 37

a. concern for security.

Front 38

38. (A09) When implementing a new social media tool as part of the Public Affairs (PA) program, what is an important thing to remember?

a. Only use social media tools with a proven track record.
b. Older PA professionals will resist the change.
c. Social networking is the future.
d. Start slow.

Back 38

d. Start slow.

Front 39

39. (A10) What document governs Public Affairs activities as it relates to information operations?

a. AFI 35-101, Public Affairs Responsibilities and Management.
b. AFI 35-111, Public Affairs Contingency Operations and Wartime Readiness.
c. JP 3-13, Information Operations.
d. JP 3-31, Tactics, Techniques, and Procedures for Battle Management.

Back 39

c. JP 3-13, Information Operations.

Front 40

40. (A10) The three traditional core capabilities of information operations are

a. Psychological operations (PSYOP), military deception (MILDEC) and electronic warfare (EW).
b. MILDEC, EW, and Combat Camera (COMCAM).
c. Combat Camera, PSYOP, and operations security (OPSEC).
d. OPSEC, MILDEC, and PSYOP.

Back 40

d. OPSEC, MILDEC, and PSYOP.

Front 41

41. (A10) What aspect of information operations seeks to induce or reinforce foreign attitudes and behavior favorable to the originator’s objectives?

a. Psychological operations (PSYOP).
b. Military deception (MILDEC).
c. Operation security (OPSEC).
d. Computer network operations (CNO).

Back 41

a. Psychological operations (PSYOP).

Front 42

42. (A10) What aspect of information operations seeks to encourage incorrect analysis, causing the adversary to arrive at specific false deductions?

a. Psychological operations (PSYOP).
b. Military deception (MILDEC).
c. Operations security (OPSEC).
d. Computer network operations (CNO).

Back 42

b. Military deception (MILDEC).

Front 43

43. (A10) Which is not considered a supporting capability of information operations?

a. Public Affairs.
b. Combat Camera.
c. Physical Security.
d. Information Assurance.

Back 43

a. Public Affairs.

Front 44

44. (A10) What are the three related capabilities associated with information operations?

a. Public Affairs, Civil-Military Operations, and Defense Support to Public Diplomacy.
b. Civil Affairs, Defense Support to Public Diplomacy, and Public Affairs.
c. Public Affairs, Civil-Military Operations, and Combat Camera.
d. Civil Affairs, Public Affairs, and Combat Camera.

Back 44

a. Public Affairs, Civil-Military Operations, and Defense Support to Public Diplomacy.

Front 45

45. (A11) What does the acronym OODA Loop mean?

a. Orient, Observe, Decide, and Act.
b. Observe, Orient, Decide, and Act.
c. Orientation, Observation, Decision, and Analysis.
d. Observation, Orientation, Decision, and Analysis.

Back 45

b. Observe, Orient, Decide, and Act.

Front 46

46. (A11) What happens when the OODA Loop has been completed?

a. Start the process over again.
b. Move on to the next phase.
c. Draft a report and publish an evaluation.
d. Discontinue the all actions and inventory assets.

Back 46

a. Start the process over again.

Front 47

47. (A11) The elements of which domain are easiest to measure?

a. Physical.
b. Cognitive.
c. Psychological.
d. Informational.

Back 47

a. Physical.

Front 48

48. (A11) In which domain is the command and control of modern military forces communicated and the commander’s intent is conveyed?

a. Physical.
b. Cognitive.
c. Psychological.
d. Informational.

Back 48

d. Informational.

Front 49

49. (A11) Which domain encompasses the mind of the decision maker and the target audience?

a. Physical.
b. Cognitive.
c. Psychological.
d. Informational.

Back 49

b. Cognitive.

Front 50

50. (A12) The concept that information is very important to national security means information could be considered

a. critical.
b. a strategic resource.
c. a key factor in information operations.
d. an important Public Affairs weapon or asset.

Back 50

b. a strategic resource.

Front 51

51. (A12) Which criteria of quality information refer to the idea of how it must be related to the subject matter or the task at hand?

a. Brevity.
b. Usability.
c. Relevance.
d. Timeliness.

Back 51

c. Relevance.

Front 52

52. (A12) What criteria of quality information refer to how easy it is for a person to understand the information acquired?

a. Brevity.
b. Usability.
c. Relevance.
d. Timeliness.

Back 52

b. Usability.

Front 53

53. (A12) Information challenges resulting from wind, rain, heat, or cold are assigned to which category?

a. Budget.
b. Technology.
c. Environmental.
d. Operating environment.

Back 53

d. Operating environment.

Front 54

54. (A13) The phrase, “the pen is mightier than the sword” refers to the concept that if you control someone’s mind; you control their

a. heart.
b. actions.
c. emotions.
d. thought processes.

Back 54

b. actions.

Front 55

55. (A13) How many fundamental assumptions are there in information operations’ ability to affect and defend decision making?

a. Three.
b. Five.
c. Seven.
d. Nine.

Back 55

b. Five.

Front 56

56. (A13) Commanders can use information operations in what manner to increase their force effectiveness and protect their organizations and systems?

a. Offensively and defensively.
b. Defensively.
c. Offensively.
d. As needed.

Back 56

a. Offensively and defensively.

Front 57

57. (A13) When a commander uses information operations (IO) to gain access to an adversary command and control (C2) systems to collect information or to plant false or misleading information, that commander is using IO to

a. deny.
b. protect.
c. exploit.
d. respond.

Back 57

c. exploit.

Front 58

58. (A13) When a commander uses information operations (IO) to react quickly to an adversary’s IO attack or intrusion, that commander is using IO to

a. deny.
b. protect.
c. exploit.
d. respond.

Back 58

d. respond.

Front 59

59. (A13) What technique can be applied to the OODA Loop to better see how information operation (IO) impacts the actual physical actions by a targeted audience?

a. View it in reverse order.
b. Divide it into smaller pieces.
c. Apply Public Affairs spin to each component.
d. Public Affairs should not be involved in information operations.

Back 59

a. View it in reverse order.

Front 60

60. (A14) When there is any type of military action taken against an adversary, when should information operations be brought into the planning stage?

a. As soon as possible.
b. Before the first strike.
c. During the mission analysis phase.
d. During the course of action development phase.

Back 60

a. As soon as possible.

Front 61

61. (A14) What is the final step in the information operation (IO) planning process before initiation?

a. Course of action comparison.
b. Course of action analysis.
c. Plan or order development.
d. Mission analysis.

Back 61

c. Plan or order development.

Front 62

62. (A14) What information operation (IO) measurement standard is used to determine what impact a physical activity had on our adversary in comparison to what was estimated?

a. Measure of performance.
b. Measure of effectiveness.
c. Response to query worksheet.
d. Response to query tracking spreadsheet.

Back 62

b. Measure of effectiveness.

Front 63

63. (A14) What makes measuring the effectiveness of an information operation (IO) campaign so difficult?

a. Eliminating variables.
b. Isolating variables and establishing a causal relationship.
c. Calculating the best methods for measuring performance.
d. Calculating the best methods for measuring effectiveness.

Back 63

b. Isolating variables and establishing a causal relationship.

Front 64

64. (A15) The idea that whenever someone has a product, such as a video, article, or photograph that they are trying to convey an idea is an example of

a. angle.
b. agenda.
c. telling a story.
d. framing the truth.

Back 64

b. agenda.

Front 65

65. (A15) What is a powerful force whose control increases the likelihood of being able to affect the behavior of others?

a. Emotion.
b. Information operation.
c. Psychological operation.
d. Military deception operation.

Back 65

a. Emotion.

Front 66

66. (A15) The most effective information operation (IO) campaigns consist of what percentage of the truth?

a. 0%.
b. 50%.
c. 75% to 90%.
d. 90% or higher.

Back 66

d. 90% or higher.

Front 67

67. (A15) What are the weapons Public Affairs has to counter propaganda?

a. Speed, spin, and social media.
b. Truth, lies, and videotape.
c. Truth and speed.
d. Ignorance.

Back 67

c. Truth and speed.

Front 68

68. (A16) Before undertaking any form of activities or communications program, Public Affairs should see how they align with

a. available resources.
b. commander’s priorities.
c. Air Force Instructions and regulations.
d. directives issued by MAJCOM/PA staff.

Back 68

b. commander’s priorities.

Front 69

69. (A16) What priority comes from another source, such as a MAJCOM or higher headquarters?

a. Local.
b. General.
c. Derived.
d. Important.

Back 69

c. Derived.

Front 70

70. (A16) What can be done to ensure that Public Affairs is actually achieving the commander’s priorities?

a. Ask questions to determine the true objectives.
b. Ensure adequate measures of performance are in place.
c. Align strategic resources to meet the required objectives.
d. Solicit help from MAJCOM/PA or SAF/PA staff members.

Back 70

a. Ask questions to determine the true objectives.

Front 71

71. (A16) Why is it sometimes necessary for Public Affairs (PA) shops to tell people “no”?

a. People ask PA to do stupid things.
b. PA shops have a finite amount of resources.
c. PA shops need to remain focused on telling the Air Force story.
d. Public Affairs should never say no.

Back 71

b. PA shops have a finite amount of resources.

Front 72

72. (A16) What should your response be if a request comes to the Public Affairs (PA) office, which if done as asked, will not be effective in achieving the commander’s priorities?

a. “Sorry, we can’t help you.”
b. “This really isn’t something we should get involved with.”
c. “Unfortunately, we do not have the manpower to help you out.”
d. “We may have a better idea to help you truly achieve your goals.”

Back 72

d. “We may have a better idea to help you truly achieve your goals.”

Front 73

73. (A17) What is the difference between delivering a message to a target audience and communicating with a target audience?

a. Nothing.
b. Delivering messages to target audiences is just part of the communication cycle.
c. Local Public Affairs (PA) shops deliver messages to target audiences while MAJCOM/PA focuses on communicating with target audiences.
d. MAJCOM/PA shops deliver messages to target audiences while SAF/PAM focuses on communicating with target audiences.

Back 73

b. Delivering messages to target audiences is just part of the communication cycle.

Front 74

74. (A17) What type of target audience is comprised of people who have the ability to make decisions or strongly influence those who do make those decisions?

a. Civic.
b. Religious.
c. Key leader.
d. Non-choir.

Back 74

c. Key leader.

Front 75

75. (A17) What type of target audience is one that you may not need to address directly, but should at least be aware of how they may be affected by your communication efforts or the activities on your base?

a. Civic.
b. Religious.
c. Key leader.
d. Non-choir.

Back 75

b. Religious.

Front 76

76. (A17) Why is it important to detect possible overlaps between members of various target audiences?

a. To achieve the goals of effective targeted communications.
b. To minimize the amount of effort you put in to communicating.
c. To determine what target audiences are important.
d. To achieve more diversity.

Back 76

a. To achieve the goals of effective targeted communications.

Front 77

77. (A18) The concept that all communication efforts should be done to achieve specific and measurable results with the members of a target audience can best be defined as

a. good communication.
b. targeted communication.
c. communicating for effect.
d. communicating the commander’s key messages.

Back 77

c. communicating for effect.

Front 78

78. (A18) Why is it important to research your target audience?

a. Knowing what type of message to deliver and how effective that particular message or its delivery will be takes research.
b. Knowing what is popular or trendy can help you be a more effective communicator.
c. Because you need to know where they are and how they think.
d. To find out how and where they socialize.

Back 78

a. Knowing what type of message to deliver and how effective that particular message or its delivery will be takes research.

Front 79

79. (A18) What is a very important, yet often overlooked, step in the message development process?

a. Conducting a test run.
b. Validating the accuracy of your information.
c. Aligning Public Affairs talent with the right technologies.
d. Not considering the band when creating a communications program.

Back 79

a. Conducting a test run.

Front 80

80. (A18) The most effective messages tend to be the

a. simplest ones.
b. complicated ones.
c. ones that affect all of the senses.
d. ones that you remember from childhood.

Back 80

a. simplest ones.

Front 81

81. (A19) What has been considered the triad of Public Affairs communications in the past?

a. Internal, external, and community relations.
b. Base newspapers, flyers, and media relations.
c. Print, radio, and television.
d. Base newspapers, flyers, and bill boards.

Back 81

c. Print, radio, and television.

Front 82

82. (A19) Why is using specialty periodicals and travel guides an effective way to disseminate a print message?

a. It is cheaper than other print products.
b. They have wider audiences than daily newspapers.
c. They have more specialized audiences than daily newspapers.
d. Because of the long shelf life of information, people have a tendency to keep copies and review back issues.

Back 82

d. Because of the long shelf life of information, people have a tendency to keep copies and review back issues.

Front 83

83. (A19) What is the number one advantage when using radio to disseminate information?

a. Speed.
b. Ability to reach specific audiences.
c. Ability to reach a geographically large audience.
d. The lifespan of a message tends to be longer.

Back 83

a. Speed.

Front 84

84. (A19) What distinct advantage does television have over print or radio?

a. Speed.
b. Size of audience.
c. Ability to target specific segments of the population.
d. It combines audio and video to more effectively deliver a message.

Back 84

d. It combines audio and video to more effectively deliver a message.

Front 85

85. (A19) What tools do many Public Affairs offices have when television is used to reach the internal audience?

a. Commander’s Access Channel.
b. Special agreements with Public Access Channels.
c. Air Force Broadcasting Networks or Detachments.
d. Armed Forces Broadcasting Networks or Detachments.

Back 85

a. Commander’s Access Channel.

Front 86

86. (A20) What challenge exists for Public Affairs when creating a social media product to communicate with the internal audience?

a. Firewalls.
b. Commander or Public affairs office (PAO) reluctance to use it.
c. The reliability of the infrastructure to quickly convey messages to the internal audience.
d. The acceptance and reliance of the internal audience of a particular social media tool for its communications needs.

Back 86

d. The acceptance and reliance of the internal audience of a particular social media tool for its communications needs.

Front 87

87. (A20) Why has the use of interpersonal communication declined in the US over the years?

a. Advances in technology.
b. People are too busy to socialize.
c. Changing preferences for more reliable methods of communication.
d. Because face-to-face communication is less trustworthy than other methods of communication.

Back 87

a. Advances in technology.

Front 88

88. (A20) Which of the five senses can be used with interpersonal communication?

a. Sight and hearing.
b. Touch, sight, and hearing.
c. Sight, hearing, smell, and touch.
d. Touch, taste, hearing, sight, and smell.

Back 88

d. Touch, taste, hearing, sight, and smell.

Front 89

89. (A20) What form of communication is probably the most effective with key decision makers?

a. Radio.
b. Interpersonal.
c. Social media.
d. Combination of social media and television.

Back 89

b. Interpersonal.

Front 90

90. (A21) At what stage of the communications cycle should planning take place to measure the effectiveness of your communications efforts?

a. After conducting a test run.
b. After selecting your target audience.
c. At the same time you are planning on how to communicate a specific message.
d. At the same time you are asking the commander his or her priorities and objectives for Public Affairs.

Back 90

c. At the same time you are planning on how to communicate a specific message.

Front 91

91. (A21) What type of data should Public Affairs attempt to collect when measuring the effectiveness of its communications programs?

a. Qualitative and quantitative.
b. Primary and secondary.
c. Related and pertinent.
d. Measurable.

Back 91

a. Qualitative and quantitative.

Front 92

92. (A21) What type of pitfall occurs when data or the analysis of data is purposely altered to achieve specific results?

a. Wrong tools.
b. Intentional manipulation.
c. Unintentional manipulation.
d. Use of information operations.

Back 92

b. Intentional manipulation.

Front 93

93. (A21) What exists within all people that can affect how data is collected or analyzed and skew the results?

a. Bias.
b. Prejudice.
c. Poor understanding of statistics.
d. Intentional manipulation of the data.

Back 93

a. Bias.

Front 94

94. (A21) The temptation to chase after large numbers when analyzing the effectiveness of a communications program can lead to which pitfall?

a. Wrong tools.
b. Intentional manipulation.
c. Unintentional manipulation.
d. Use of information operations.

Back 94

a. Wrong tools.

Front 95

95. (A22) What factors will influence your decision on which particular method of analysis you will use to determine the effectiveness of your Public Affairs activities?

a. Talent.
b. Time and skills.
c. Types of data needed.
d. Complexity of the messaging campaign.

Back 95

b. Time and skills.

Front 96

96. (A22) With whom should you consult before conducting a survey to ensure there are no violations of the laws, rules and regulations of the Human Subjects Review Board?

a. The Public Affairs office.
b. Area Defense Council.
c. MAJCOM/PA or SAF/PA.
d. It shouldn’t be an issue if you don’t record people’s names.

Back 96

c. MAJCOM/PA or SAF/PA.

Front 97

97. (A22) Whether you develop your own survey or adapt an existing one, what is a good way to ensure better results?

a. Keep it short and focused.
b. Use self-referential integrity checks.
c. Hand them out before the event so people can fill them out.
d. Measure qualitative rather than quantitative data for more accurate assessment.

Back 97

a. Keep it short and focused.

Front 98

98. (A22) When is the best time to collect survey data?

a. Immediately after the event.
b. In the morning when people are more alert.
c. In the afternoon, but at least two hours prior to the end of the duty day.
d. Whenever it is convenient for the participants, but no more than one week after event.

Back 98

a. Immediately after the event.

Front 99

99. (A22) What consist of a small gathering of people in a room to discuss their thoughts and opinions about an issue?

a. Single-purpose analysis.
b. Ex post facto analysis.
c. Double-blind study.
d. Focus groups.

Back 99

d. Focus groups.