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328 Cards in this Set

  • Front
  • Back
823. Responding to media and escort duties
823
1. Who approves visits to Air Force installations by bona fide media representatives and freelance writers and photographers?
1. Local Public Affairs office.
2. List three reasons why news media representatives should be escorted at all times when they are on an Air Force installation.
2. For safety, security, and to ensure media representatives get timely and the most accurate information.
3. Which four events or requests must be coordinated through the appropriate MAJCOM and SAF/PAO prior to responding to the news media request?
3. (1) Invitations for media to attend tests or displays of new or modified weapons or equipment. (2) Stories that may be controversial, damaging to the Air Force’s reputation, or of national interest. (3) Visits or contacts by representatives of national-level news media. (4) Media requests for declassification of presently classified material.
4. What must you ensure news media representatives not be allowed to come in contact with?
4. Classified or sensitive information.
5. Name the two types of restriction on release of Air Force information.
5. Legal and policy restrictions.
6. What should the media contact list contain?
6. Release it quickly and candidly.
7. When dealing with the media, how should you handle bad news?
7. Names, addresses, phone numbers, and duty titles or positions of all local, regional, and national media in the area.
8. Why must the Public Affairs office have a qualified person (duty officer) available 24 hours a day?
8. For significant breaking news stories, accidents, and other events that require immediate action.
824. Conducting interviews
824
1. How should requests for interviews be viewed?
1. As opportunities to carry Air Force messages clearly, concisely, and positively to the American people.
2. What important conditions do news media interviews allow?
2. They give reporters the chance to get in-depth information on the Air Force directly from primary sources; this permits rapid corrections or misconceptions.
3. A successful interview is directly tied to what qualities?
3. Preparation, ability to articulate messages, and levels of control exercised during the interview.
4. What is an advantage to interviewees of approving the use of a tape recorder?
4. To protect themselves from errors in attribution.
5. Explain what “on the record” means.
5. A remark that can be quoted verbatim and attributed directly to the identified source.
6. Give an example of how to word information that is “not for attribution”.
6. “It was learned today that…”
825. Setting up a media operations center
825
1. Explain some of the services that MOC personnel provide.
1. Accrediting reporters, escorting, providing security review, press kits, and providing a work area for media.
2. What is the first thing to consider when setting up an MOC?
2. Where the media center will be located.
3. State the three reasons for considering a news conference.
3. (1) A story or announcement is so important, sensitive, or complex that both the Air Force and media benefit from face-to-face presentation; (2) A high-level person visits or is assigned. (3) You feel that another type of release cannot adequately convey the information.
4. To ensure the media’s access to the installation is smooth, with whom should the PA staff coordinate?
4. Security forces.
826. Preparing news releases
826
1. When should a news release be considered?
1. When an upcoming, Air Force-related event may interest the public.
2. Where should the news release facts be summarized?
2. The lead or first paragraph.
3. What is a good way to freshen the time element of a news release?
3. Lead with a fact that updates slightly stale news.
4. After summarizing the facts in the lead paragraph, how should the remaining details be presented?
4. In later paragraphs, presented in descending order of importance (inverted pyramid).
5. Is it a good practice to repeat facts for emphasis in a news release? Explain.
5. No. Simple and logical presentation gives a release its punch.
6. How does a broadcast media release differ from a print media release?
6. For a broadcast news media release, (1) leave a left margin of approximately 2 to 3 inches on the release for the news editor or director to put in desired video and audio cues or comments; (2) use all capital letter; and (3) spell out all acronyms, abbreviations, and numbers.
827. Responding to news media queries
827
1. What is the first thing to do when you receive a media query?
1. Write it down.
2. When coordinating a query response, what form do you use?
2. AF Form 39, Response to Query.
3. If news queries are not answered by the media’s deadline, what effect could this have on the Air Force?
3. The story probably appears without an Air Force comment, and the Air Force then has missed an opportunity to state its position.
4. What should you do if something delays response to the media?
4. Call the reporter as soon as possible before the deadline. If possible, offer partial information or an interim reply.
5. What should you do if the information is not available locally?
5. Tell the media; identify the source and offer the media the option to work it themselves or have you continue working it.
6. What is a “beeper”?
6. A “live” response to a query that is recorded on tape and played back during the news.
7. What information should be contained in a response to query log?
7. The subject of the query, the date, the time, who queried, and who answered the query.
828. Arranging media travel and orientation flights
828
1. When properly planned and coordinated, what does media travel accomplish?
1. Dramatically expands a media representative’s understanding of the Air Force’s mission, equipment, and people.
2. What regulation authorizes media travel aboard DOD-owned aircraft?
2. DOD Regulation 4515.13, Air Transportation Eligibility.
3. State the difference between local and non-local media travel.
3. Local travel is departing from and returning to the same installation without stopping at another location; non-local travel is taking off from one location and landing at a different location within the CONUS area.
4. How much notice is required to gain approval and country clearance for media to travel overseas?
4. 30 days.
5. Why are media travel ground rules important?
5. Because the ground rules are a written agreement between the media representative and the Air Force. They advise the media representative of his or her responsibilities during travel with the air Force.
829. Responsibilities and policy
829
1. What PA core competencies does the Hometown News Release Program achieve?
1. Airmen morale and readiness, public trust and support, and global influence and deterrence.
2. Who provides guidance and procedures for the Hometown News Release Program?
2. AFNEWS.
3. What form is used to release HTNS data on military members and civilians?
3. DD Form 2266.
4. What is the subject matter of hometown news releases?
4. Factual stories about accomplishments and activities of individuals.
5. Who is responsible for the propriety, technical content, accuracy, security review, and clearance for public release of any material sent to the HTNS?
5. Each organization.
6. What information should be kept in the hometown news release log?
6. Person’s name and Social Security Account Number, the date of event, the news subject, and the date the release is sent to AFNEWS.
830. Processing the hometown news release
830
1. What is the most important aspect of the Hometown News Release Program?
1. Processing the hometown news release.
2. The suggested time limit for the submission of a release is 60 days, but who determines the ultimate decision on timeliness of a story?
2. The originating Public Affairs office.
3. What is the importance of the Public Affairs office code?
3. It is used to credit forms and photographs to appropriate Public Affairs offices in reports.
4. What events need prior coordination before filling out the hometown news release, and why?
4. Major exercises that involve great numbers of participants. So HTNS is aware of the massive number of forms that may be coming in and can assist you in what they need to accompany the forms.
831
831
1. To communicate the commander’s message; both to the internal audiences, as well as the public.
1. To communicate the commander’s message; both to the internal audiences, as well as the public.
2. The public.
2. The public.
3. AFMAN 102504 and AFI 91–204.
3. AFMAN 102504 and AFI 91–204.
4. Any five of the following: (1) Pertinent AFI 35–101 excerpts, plus any local PA operating instruction. (2) Commander’s key messages. (3) Key staff biographies and fact sheets. (4) Step-by-step checklists dealing with specific situations such as: natural disaster, bomb threat, fire or on-base and off-base accidents. (5) Draft news releases with fill-in-the-blank lines enclosed in document protectors. (6) Reference lists detailing area military PA office contacts, civic leader contacts, local news media contacts, and PA office recall roster. (7) Blank event logs and AF Forms 39, (Response to Query). (8) Pens, pencils, and audiovisual markers. (9) Coins or phone cards to use pay telephones; or a cell phone with voice and text messaging.
4. Any five of the following: (1) Pertinent AFI 35–101 excerpts, plus any local PA operating instruction. (2) Commander’s key messages. (3) Key staff biographies and fact sheets. (4) Step-by-step checklists dealing with specific situations such as: natural disaster, bomb threat, fire or on-base and off-base accidents. (5) Draft news releases with fill-in-the-blank lines enclosed in document protectors. (6) Reference lists detailing area military PA office contacts, civic leader contacts, local news media contacts, and PA office recall roster. (7) Blank event logs and AF Forms 39, (Response to Query). (8) Pens, pencils, and audiovisual markers. (9) Coins or phone cards to use pay telephones; or a cell phone with voice and text messaging.
832
832
1. (1) What just happened? (2) How does this impact me? (3) What are you (the Air Force) doing to fix it?
1. (1) What just happened? (2) How does this impact me? (3) What are you (the Air Force) doing to fix it?
2. Within one hour after notification
2. Within one hour after notification
3. Release the information you have.
3. Release the information you have.
4. State and local authorities.
4. State and local authorities.
5. Host nation, and other instructions of the unified commander who is responsible for that area.
5. Host nation, and other instructions of the unified commander who is responsible for that area.
6. a. Local commander. b. The nature and background of the disturbance, number of personnel involved, damage or injury estimates, command actions, and a statement that the cause is being investigated.
6. a. Local commander. b. The nature and background of the disturbance, number of personnel involved, damage or injury estimates, command actions, and a statement that the cause is being investigated.
7. A crisis incident is characterized by violence and may include, but is not limited to, the use of automobile,
7. A crisis incident is characterized by violence and may include, but is not limited to, the use of automobile,
luggage, or parcel explosives; land mines; fire bombs; poisons; environmental terrorism; ambush killings and assassinations; taking of hostages; kidnapping; hijacking; theft of weapons; armed robbery; mass demonstrations; and sabotage. Conversely, on base disturbances include protests and marches due to social, political, or economic unrest.
luggage, or parcel explosives; land mines; fire bombs; poisons; environmental terrorism; ambush killings and assassinations; taking of hostages; kidnapping; hijacking; theft of weapons; armed robbery; mass demonstrations; and sabotage. Conversely, on base disturbances include protests and marches due to social, political, or economic unrest.
8. Disapprove media requests for interviews, videotaping, and coverage of training for crisis response forces.
8. Disapprove media requests for interviews, videotaping, and coverage of training for crisis response forces.
9. Initial response force.
9. Initial response force.
10. This permits the PA representative at the site and those at the Public Affairs office to coordinate information for release on a timely basis.
10. This permits the PA representative at the site and those at the Public Affairs office to coordinate information for release on a timely basis.
11. (1) Set up a 24-hour news media operations Center. If other federal, state, and local response force public affairs officers are on scene, the media center should be a joint operation. (2) Give Air Force news releases about the accident to state, local, or other officials responsible for informing the public and media or who need the releases for any other purpose. (3) Anticipate public concerns and issue news releases before such concerns distort public perceptions. (4) Ask the next higher PA echelon for additional people and equipment if needed. (5) Have each PA staff member record media and public queries on AF Form 39. (6) Use a central log to record the time of accident, important developments, time of release, policy received from higher PA echelons and how or when it was implemented, and thumbnail sketches of most significant queries and events. (7) Alert switchboard operators to direct all news media and public calls to the media center.
11. (1) Set up a 24-hour news media operations Center. If other federal, state, and local response force public affairs officers are on scene, the media center should be a joint operation. (2) Give Air Force news releases about the accident to state, local, or other officials responsible for informing the public and media or who need the releases for any other purpose. (3) Anticipate public concerns and issue news releases before such concerns distort public perceptions. (4) Ask the next higher PA echelon for additional people and equipment if needed. (5) Have each PA staff member record media and public queries on AF Form 39. (6) Use a central log to record the time of accident, important developments, time of release, policy received from higher PA echelons and how or when it was implemented, and thumbnail sketches of most significant queries and events. (7) Alert switchboard operators to direct all news media and public calls to the media center.
12. Until the next of kin are notified.
12. Until the next of kin are notified.
833
833
1. What happened? Where did it happen? Where do we need to be? What logistics do we need?
1. What happened? Where did it happen? Where do we need to be? What logistics do we need?
2. The PA office is responsible for coordinating the logistics and communications between PA personnel at the scene of the accident, the Emergency Operations Center and the Media Operations Center.
2. The PA office is responsible for coordinating the logistics and communications between PA personnel at the scene of the accident, the Emergency Operations Center and the Media Operations Center.
3. Any three of the following: (1) Will the on-scene PA representative have access to water, food, and communications equipment? (2) Are there enough radios available for all key locations or are cell phones a better option? (3) Will one or the other (radios or cell phones) be a better option? (4) What is the weather going to be?
3. Any three of the following: (1) Will the on-scene PA representative have access to water, food, and communications equipment? (2) Are there enough radios available for all key locations or are cell phones a better option? (3) Will one or the other (radios or cell phones) be a better option? (4) What is the weather going to be?
4. Members of the media often use scanners to listen to emergency response frequencies.
4. Members of the media often use scanners to listen to emergency response frequencies.
5. Directly from the PA representatives on the scene of the incident and at the Emergency Operations Center.
5. Directly from the PA representatives on the scene of the incident and at the Emergency Operations Center.
6. AF Form 39.
6. AF Form 39.
834
834
1. Responding to a crisis “on scene” simply means at the actual location where there has been an accident or incident.
1. Responding to a crisis “on scene” simply means at the actual location where there has been an accident or incident.
2. When on scene, the PA representative must gather and relay information back to the PA office, document (with still or video camera) the accident and be prepared to escort media who show up.
2. When on scene, the PA representative must gather and relay information back to the PA office, document (with still or video camera) the accident and be prepared to escort media who show up.
3. The on-scene commander.
3. The on-scene commander.
4. The PA representative must be prepared to brief the media on any sensitive or restricted areas; as well as any safety issues.
4. The PA representative must be prepared to brief the media on any sensitive or restricted areas; as well as any safety issues.
5. The local authorities have jurisdiction off base.
5. The local authorities have jurisdiction off base.
835
835
1. An Emergency Operations Center can be thought of as a central hub in which key personnel gather to collect and exchange information so the commander can get an accurate picture of the crisis situation and make the appropriate decisions.
1. An Emergency Operations Center can be thought of as a central hub in which key personnel gather to collect and exchange information so the commander can get an accurate picture of the crisis situation and make the appropriate decisions.
2. You will find representatives from the fire department, security forces, legal, and civil engineering.
2. You will find representatives from the fire department, security forces, legal, and civil engineering.
3. One of your primary responsibilities is to act as a liaison between the PA office, the EOC commander and the PA representative at the scene of the crisis
3. One of your primary responsibilities is to act as a liaison between the PA office, the EOC commander and the PA representative at the scene of the crisis
4. By verifying the accuracy, you not only ensure correct information is released to the public; you also ensure that the decision-makers have the critical information they need to make the right decisions.
4. By verifying the accuracy, you not only ensure correct information is released to the public; you also ensure that the decision-makers have the critical information they need to make the right decisions.
836
836
1. A Media Center, also referred to as a Media Operations Center, is a location on base where members of the media can gather to collect information and file their stories.
1. A Media Center, also referred to as a Media Operations Center, is a location on base where members of the media can gather to collect information and file their stories.
2. These centers typically have telephones, computer ports/access, fax machines or other communications capabilities so the media can send their stories back to their home office.
2. These centers typically have telephones, computer ports/access, fax machines or other communications capabilities so the media can send their stories back to their home office.
3. You will need to have someone running the MOC and people available to escort media from the gate to the MOC and from the MOC to the scene of the accident.
3. You will need to have someone running the MOC and people available to escort media from the gate to the MOC and from the MOC to the scene of the accident.
4. The PA representative should remain composed, professional, and ready to respond.
4. The PA representative should remain composed, professional, and ready to respond.
837
837
1. Information about any nuclear accident that does not cause a public hazard or undue public alarm must not be released without OASD/PA approval.
1. Information about any nuclear accident that does not cause a public hazard or undue public alarm must not be released without OASD/PA approval.
2. In the interest of public safety in the United States and its territories and possessions, confirmation of nuclear weapons or radioactive nuclear weapon components may be made by any on-scene commander.
2. In the interest of public safety in the United States and its territories and possessions, confirmation of nuclear weapons or radioactive nuclear weapon components may be made by any on-scene commander.
3. At least once a year.
3. At least once a year.
4. DOD Directive 5230.16.
4. DOD Directive 5230.16.
5. Public Affairs is responsible for briefing unit security forces, Air Force Office of Special Investigations agents, firefighters, explosive ordnance disposal, operations, legal, medical, disaster preparedness, and any other Air Force people who respond to accidents; at intervals not to exceed 12 months.
5. Public Affairs is responsible for briefing unit security forces, Air Force Office of Special Investigations agents, firefighters, explosive ordnance disposal, operations, legal, medical, disaster preparedness, and any other Air Force people who respond to accidents; at intervals not to exceed 12 months.
801. Maintain long-range planning calendar
801
1. What is meant by the term or concept of long range planning? Why is it important?
1. Long-range planning means stepping back and taking a look at the bigger picture of the cyclical nature of communications events. This will help you more effectively plan and schedule resources for when they are needed.
2. List three things that are always important to a commander.
2. Safety, morale, and mission effectiveness.
3. List some resources available to help obtain the necessary information for long-range planning.
3. Staff meetings, archives, and civic organizations.
802. Select materials for publication
802
1. What is the one question that should always be asked when undertaking any project intended for publication?
1. “How does this align with the commander’s objectives and priorities?”
2. What are some limitations Public Affairs faces as it relates to resources? How does this impact our choices in choosing material for publication?
2. Manpower and budget. We must focus on the activities that are the most important to the commander and the ones that will have the biggest impact.
3. List at least two reasons a Public Affairs person would have for not publishing something.
3. Propriety and a change of facts.
4. What are some questions that should be asked as it relates to propriety?
4. a. Is this something that would cause individuals undue embarrassment? b. Does this project the image of the Air Force or its members that we want to project? c. Is this the best use of your time and effort in meeting the objectives of communicating the commander’s message?
5. How can a change of facts affect the publication of material?
5. If the facts have changed, then the story must not be published until the corrections have been made.
803. Review products for quality
803
1. What limitations can a person in Public Affairs face when trying to produce quality products?
1. The time, money, and manpower available to produce absolutely blockbuster products may not always be available.
2. Explain how the concept of being “effective” relates to quality.
2. Simply put, does the product effectively tell the story you want?
3. What are the two ways being focused is important to quality? Why?
3. Correct focal length of the lens and staying on track with your subject matter.
4. What types of violations can determine whether a product would be considered poor quality for publication?
4. Uniform, safety, and security violations.
5. What should be done if you take a picture or shoot some video that shows an Air Force member not following proper safety protocols?
5. Imagery should always be reviewed by an expert in the subject matter as it relates to the specific task. The senior member of each shop should be able to let you know if you have imagery depicting a violation of their safety protocols.
6. How do emotions relate to quality?
6. A high quality story or image is one that resonates with the emotions of the targeted audience.
7. What are some questions that can be asked to determine the level of emotional impact a particular Public Affairs product has?
7. a. Does it make you laugh? b. Do you feel angry or upset when you look at this product? c. Can you empathize with the subject matter? d. Did seeing or reading this make you want to cry? e. Did you feel connected to the subject matter? f. Do you want to share this image, video, or story with your friends?
804. Support commanders call programs
804
1. Why does the Public Affairs office support the commander’s call program?
1. In general, most Airmen prefer face-to-face communication by their commander.
2. Why should Public Affairs people analyze the commander’s objectives and limitations involved in making commander’s call locations recommendations?
2. As a PA professional, you are the communications expert and the commander will rely on your advice in finding the most effective way to deliver the message.
3. List three types of locations that may be chosen for a commander’s call. What are the advantages of each?
3. Single location, multiple locations or virtual. With a single location, the commander is able to reach a larger audience at once and still maintain the ability to target his or her message to specific groups. With multiple locations, the commander has the ability to have more “personal” discussions with feedback. Virtual commander’s calls are least costly in terms of time and logistics; and allow shift workers to “attend” if the event is recorded.
4. What role does Public Affairs play in selecting topics for a commander’s call?
4. The commander relies on the Public Affairs office to keep a feel of the pulse of the base and to provide him or her with issues that may need to be addressed.
5. Why is obtaining feedback an important part of the communication process?
5. You cannot be sure that the message was effectively delivered and had the desired result unless you obtain accurate and unbiased feedback. It will also let the commander know if the message was received by the audience and had the effect intended.
6. What are some methods for obtaining feedback?
6. Monitoring social media utilized by various segments of the base populace, talking with people after the commander’s call and observing changes in behavior – these are just some of the ways to obtain feedback on the effectiveness of the commander’s call.
805. Fact sheets
805
1. What are fact sheets and what is their purpose?
1. Air Force fact sheets are brief summaries of factual information on commands, weapon systems, aircraft, or special interest topics. The primary purpose of fact sheets is to provide Public Affairs people with factual, cleared material on various Air Force subjects.
2. List some ways fact sheets can be used.
2. As a source of basic reference material, you can use fact sheets to answer questions from the general public, media representatives or other government agencies. Additionally, you can use fact sheets to prepare local speeches, feature stories, radio and television programs, news announcements, local news releases, and commander’s call items.
3. Where can the public obtain copies of fact sheets?
3. Fact sheets are posted at www.af.mil.
806. Biographies
806
1. What is the goal of the Air Force biography program?
1. The goal of the Air Force biography program is to keep military people, civilian employees, and the public informed about the Air Force and its leaders.
2. For who are official biographies required?
2. Official biographies are required for the following individuals: a. The Secretary of the Air Force b. Undersecretary and assistant secretaries c. Air Force active-duty general officers and general officer selectees d. Chief Master Sergeant of the Air Force e. Air Force attaché officers f. Air National Guard and Air Force Reserve Command general officers who are on active duty
3. For whom are official biographies optional?
3. Air Force senior executives.
4. What is the website one should use to obtain official biographies?
4. www.af.mil.
5. On which individuals to unit Public Affairs maintain local biographies and photos?
5. Wing and group commanders, command chief master sergeants and senior officers of associated organizations on their base.
6. What type of information is contained on the biographies of retired general officers?
6. Retired officer biographies reflect information through their final assignment. Updates or revisions are not made on biographies after an individual dies.
807. Speeches
807
1. Why are speeches an important communication tool?
1. They help the Air Force deliver key messages to audiences at all levels.
2. What are senior leadership speeches? Why are they useful?
2. Senior leadership speeches are texts of speeches or statements by key Air Force or DOD leaders which are selected based on subject timeliness, importance, and application or interest Air Force-wide. They can be used in speeches written for commanders and other speakers. They help keep Public Affairs people up to date on Air Force and DOD policies. They are definitive statements of policy, and therefore can be used as research reference material.
3. Define Air Force Speech Series.
3. They are original speeches produced by the Air Force that focus on national days of recognition, as well as special topics, such as Veterans Day, Independence Day and POW-MIA Recognition Day.
4. How do Public Affairs personnel use speeches from the Air Force Speech Series?
4. Public Affairs officers, members of the speaker’s bureaus, or senior leaders may use the speech series to expand their role in the Air Force and civilian communities.
808. Action lines
808
1. Define action lines.
1. Action lines are tools commanders can use to address concerns, grievances and to pass along compliments.
2. Who is responsible for managing action lines?
2. Typically, Public Affairs manages the Action Line, but it can be whomever the commander designates.
3. What considerations should be made in the decision to publish an action line?
3. Whether or not an action line complaint and response are published requires discernment and a decision on whether or not such material aligns with the commander’s overall communications objectives.
809. Apply design principles
809
1. When could a Public Affairs practitioner find themselves in a situation where they would need to know how to design a newspaper from scratch?
1. In a deployed environment or when working in a joint environment.
2. What questions should be asked in determining the design style to use for a publication?
2. What is the purpose of the communication, does this product achieve those results; or would it be more effectively achieved if designed differently?
3. What design principle is violated when a Public Affairs practitioner spends too much time trying to develop the “perfect” design?
3. Simplicity.
4. Explain effective communication as it relates to design.
4. Effective communication simply mean ensuring that whatever design is selected, that it is able to deliver results in a manner that is effective. In other words, does the design chosen help or hinder your communications objective?
5. What is true about “fundamental design rules”?
5. The only fundamental thing about these “rules” is that they change over time and as peoples’ preferences changemuch like fashion.
810. Desktop publishing
810
1. What is desktop publishing?
1. Designing and producing some type of material for publication using a computer.
2. How has technology changed the publishing world?
2. It has made the production of material, such as posters, flyers, magazines, or newspapers, much easier and faster than ever before.
3. What will determine what type of software you will use in desktop publishing?
3. What type of software you use for desktop publishing will likely depend on personal preferences, available funding and technology, and compatibility with other systems.
811. Emerging communications medium
811
1. What trend is likely in the emerging communications medium?
1. What seemed like science fiction just a few years ago is becoming a reality. It seems likely for this trend to continue.
2. Why is it important to embrace changing mediums for communication?
2. New technologies bring new capabilities.
3. What is the downside to adopting new technologies for communication?
3. The tools we have in place now have passed the test of time.
4. Explain the concept of “re-purposing” technologies?
4. Taking old or new technologies or communications methods and finding a new way to use it.
812. Basic videography concepts
812
1. Why do we use video in training?
1. Video has the unique ability to engage both visual and auditory learners.
2. What role does video play in documentation for an accident or criminal investigation?
2. In the event of an accident or an investigation, video documentation can make the difference in providing the investigators the critical piece of information they need to solve the issue on which they are working.
813. Community relations purpose and objectives
813
1. Define military community relations.
1. Any officially planned program, series of events, or individual action by a DOD component, unit, or person designed to achieve and maintain good community relations.
2. State the objectives of the community relations program.
2. (1) Increase public awareness and understanding of the armed forces and the mission, policies, and programs of the Air Force. (2) Inspire patriotism and encourage young men and women to serve in the military. (3) Maintain a reputation as a good neighbor, as well as a respected professional organization charged with part of the responsibility for national security. (4) Support Air Force recruiting.
3. What is required for the Air Force to live with its civilian neighbors as an integral and desirable element of the community?
3. A continuous working partnership between the Air Force and all civilian communities.
4. With what group must the commander and the PAO establish personal contact? Why?
4. Local civic leaders. The understanding and cooperation of these people are important elements in conveying Air Force insight and in executing a successful overall community relations program.
5. What is a key part of the overseas PA function?
5. To be aware of host nation customs, courtesies, and political sensitivities in overseas areas.
814. Approval for programs
814
1. What level of command has delegated authority to approve the use of community relations resources?
1. MAJCOMs, which may, in turn, delegate approval authority to the commander who has the resources.
2. Which level must approve all Air Force support of community relations programs in the national capital region, except speaking engagements to non-foreign groups?
2. SAF/PA through OASD/PA.
3. Who approves MAJCOM civic leader tour programs?
3. SAF/PA.
4. Explain the process of approval for US-Canadian or US-Mexican border community events.
4. Local unit commanders are authorized to participate routinely in local events jointly planned and conducted by border communities of the United States, Mexico, and Canada. Program approval should be based on the significance of the event and defense interest and consultation from the US consular officials in the Mexican and Canadian communities involved.
5. Within the United States, on what events or programs must MAJCOMs coordinate?
5. Community relations programs and public events with unified and specified commands that are significantly affected.
815. Processing aerial events
815
1. For on-base aerial events, who is the approval authority for the flyover request?
1. The military unit sponsoring the aerial event.
2. What is the form used to request military aerial support?
2. DD Form 2535, Request for Military Aerial Support.
3. Under what conditions can SAF/PAY approve flyovers for off-base events?
3. a. In support of Armed Forces Day, Memorial Day, Independence Day, and National POW/MIA Recognition Day. b. For events other than those listed above, shall be considered by SAF/PA on a case-by-case basis after determining appropriateness and benefit of Air Force participation.
4. Who approves static displays for events like base tours as long as the aircraft is not a new weapon system?
4. The host commander.
5. What is the restriction on flying locations for the USAF Thunderbirds?
5. Demonstrations by the USAF Thunderbirds are flown only over airports, large bodies of water, or unpopulated areas.
816. Requests for information (non-media)
816
1. Why is responding to requests for information such an important part of the PAO’s responsibility?
1. Because people often develop lasting impressions of the Air Force and the professionalism of its members based on the quality of replies they receive.
2. What style should you follow and what types of language should you avoid when you prepare replies to non-media requests for information?
2. Write in a clear, concise style; avoid Air Force jargon, technical language, and acronyms.
3. Where should letters be sent when the writer indicates an interest in joining the Air Force?
3. US Air Force Recruiting Service.
4. What AFI has guidance for dealing with congressional requests for information?
4. AFI 90-401.
5. How are requests from foreign nationals for unclassified information that has been approved for public release handled?
5. PAOs must respond directly to the requester.
817. Orientation flights and humanitarian airlift
817
1. If used properly, what can be one of the best recruiting tools available to Public Affairs?
1. Orientation flights.
2. Name the Air Force instruction that contains guidelines for orientation flights.
2. AFI 10-401.
3. What is an orientation flight and who are eligible passengers?
3. a. Continuous flights in DOD-owned aircraft performed within the local flying area and returning to the point of origin. b. US citizens who, because of position and contacts with various publics, can make positive contributions to public understanding of Air Force roles and mission.
4. Define Public Affairs travel?
4. Any travel or transportation of individuals, groups, or material undertaken as a result of a request to, or an invitation from (and authorized by), and approving the interest of adding to the public understanding of DOD activities.
5. What is humanitarian airlift?
5. In response to civilian request, aero medical evacuation or the airlift of relief supplies to the scene of a disaster.
818. Speakers bureau and public appearances
818
1. What is the objective of the speaker’s bureau program?
1. To reach dynamic sectors of the local community, region, or nation that are unfamiliar with Air Force matters (non-choir audience).
2. Because of their rank or expertise, who can best help the American public understand defense issues and priorities?
2. Senior-level speakers.
3. List several examples of non-choir audiences.
3. Chamber of Commerce general membership; non-defense business/industry groups and civic clubs; World Affairs Councils; academic student-faculty forums (excluding ROTC); city/state government officials; nondefense professional organizations; media organizations; and religious groups.
4. What is a choir audience?
4. Veterans and retiree groups, defense-related associations, defense industry management clubs, or other gatherings in which at least 51 percent of the attendees have a personal, professional, scientific, or business stake in defense.
5. How does the Public Affairs office keep current information on speakers and organizations?
5. By maintaining records/files and setting up folders to support a speaker's bureau.
819. Participation in public events
819
1. Regarding a community relations program, what does participation by Air Force personnel and display of Air Force equipment help the public to understand?
1. The Air Force mission.
2. Since limitations of time and money make it impossible to grant all requests, what is a key point to remember?
2. That the Air Force should not do for one what it cannot do for all.
3. Explain the rules and exceptions to providing government facilities to groups.
3. Providing government facilities such as housing and messing at government expense is a prohibited type of selective benefit or favor; however, these services may be granted if reimbursement is made by the recipient in cases of tours and visits.
4. When may transportation be provided for visiting groups?
4. In conjunction with base visits, transportation may be provided, without reimbursement, if it is required for smooth operation of the visit and considered to be in the interest of the Air Force.
5. When may Air Force people appear in uniform at a community-wide, civic-sponsored event?
5. Only when: (1) The approving commander believes participation is appropriate and in good taste. (2) The individuals volunteer for the assignment and there is no interference with military duties or operations. (3) participation is at no additional cost to the government and the event meets the basic participation criteria.
820. Civic leader tour program
820
1. To what does the MAJCOM civic leader tour program respond?
1. The public's interest in and right to know about Air Force stewardship of national resources.
2. How does the CLT program increase awareness and understanding of the Air Force’s role in national security?
2. Inviting groups of community leaders to witness the Air Force mission by visiting Air Force installations.
3. a. CLTs are limited to how many days?
b. What is the process for approving tours longer than the normal tour length? 3. a. Two days. b. Tours for three or more days require a waiver approved by SAF/PA. Submit requests for waivers prior to invitations being sent out to SAF/PA and include an itinerary and letter of justification.
4. How must media queries regarding a specific tour be answered?
4. Factually and completely.
5. Who should be contacted for suggested tour invitees?
5. Local Air Force recruiters, AFROTC detachments, ANG and USAFR sources, as well as area bases.
821. Base tours and open house support
821
1. Why are base tours and open houses significant to community relations?
1. Base tours are one of the most effective ways for reaching the general public around the base and tell a portion of the Air Force story to visitors. Open houses highlight the Air Force missions, traditions, and heritage.
2. What should the PAO do to ensure coverage of all types of base tours, including “drop in” tours?
2. Have written procedures, coordinated with base security forces.
3. May foreign nationals from non-communist countries be given the same base tours provided US citizens without coordinating with higher headquarters?
3. Yes.
4. What are base open houses designed to show?
4. The facilities of the base and the skills and professionalism of its people; demonstrations of the mission, equipment, and capabilities first-hand.
5. How often should base open houses be held?
5. At least once a year, but the commanders may hold them when considered in the best interest of their community relations program.
6. Should the PAO be the open house project officer? What should be the PAO’s involvement?
6. No. To provide comprehensive guidelines for the project officer's use in planning the open house before the first open house committee meeting.
822. Air Installation Compatible Use Zone program
822
1. State the goal of the AICUZ program?
1. To promote compatible development around military installations in high noise and accident potential zones, to promote public health and safety in areas adjacent to installations, and to maintain the operational capabilities of the installation.
2. Who manages the AICUZ program, and what are some of the manager’s overall responsibilities?
2. The base community planner; collects and revalidates data and prepares the AICUZ report or amendment for public release.
3. Name some of Public Affairs’ responsibilities concerning the AICUZ program.
3. Release the AICUZ report; work with the base community planner and environmental team to prepare for public meetings; and act as an information conduit between the base and the community.
4. How should noise complaints be handled?
4. Directly and completely without referring callers to other bases or commands and without dismissing callers when locally assigned aircraft are not involved.
5. What are some agencies you may have to coordinate with about a noise complaint?
5. The air traffic control tower, local FAA office, airfield manager, base operations, command post, and the flying squadron commander.
823. Responding to media and escort duties
823
1. Who approves visits to Air Force installations by bona fide media representatives and freelance writers and photographers?
1. Local Public Affairs office.
2. List three reasons why news media representatives should be escorted at all times when they are on an Air Force installation.
2. For safety, security, and to ensure media representatives get timely and the most accurate information.
3. Which four events or requests must be coordinated through the appropriate MAJCOM and SAF/PAO prior to responding to the news media request?
3. (1) Invitations for media to attend tests or displays of new or modified weapons or equipment. (2) Stories that may be controversial, damaging to the Air Force’s reputation, or of national interest. (3) Visits or contacts by representatives of national-level news media. (4) Media requests for declassification of presently classified material.
4. What must you ensure news media representatives not be allowed to come in contact with?
4. Classified or sensitive information.
5. Name the two types of restriction on release of Air Force information.
5. Legal and policy restrictions.
6. What should the media contact list contain?
6. Release it quickly and candidly.
7. When dealing with the media, how should you handle bad news?
7. Names, addresses, phone numbers, and duty titles or positions of all local, regional, and national media in the area.
8. Why must the Public Affairs office have a qualified person (duty officer) available 24 hours a day?
8. For significant breaking news stories, accidents, and other events that require immediate action.
824. Conducting interviews
824
1. How should requests for interviews be viewed?
1. As opportunities to carry Air Force messages clearly, concisely, and positively to the American people.
2. What important conditions do news media interviews allow?
2. They give reporters the chance to get in-depth information on the Air Force directly from primary sources; this permits rapid corrections or misconceptions.
3. A successful interview is directly tied to what qualities?
3. Preparation, ability to articulate messages, and levels of control exercised during the interview.
4. What is an advantage to interviewees of approving the use of a tape recorder?
4. To protect themselves from errors in attribution.
5. Explain what “on the record” means.
5. A remark that can be quoted verbatim and attributed directly to the identified source.
6. Give an example of how to word information that is “not for attribution”.
6. “It was learned today that…”
825. Setting up a media operations center
825
1. Explain some of the services that MOC personnel provide.
1. Accrediting reporters, escorting, providing security review, press kits, and providing a work area for media.
2. What is the first thing to consider when setting up an MOC?
2. Where the media center will be located.
3. State the three reasons for considering a news conference.
3. (1) A story or announcement is so important, sensitive, or complex that both the Air Force and media benefit from face-to-face presentation; (2) A high-level person visits or is assigned. (3) You feel that another type of release cannot adequately convey the information.
4. To ensure the media’s access to the installation is smooth, with whom should the PA staff coordinate?
4. Security forces.
826. Preparing news releases
826
1. When should a news release be considered?
1. When an upcoming, Air Force-related event may interest the public.
2. Where should the news release facts be summarized?
2. The lead or first paragraph.
3. What is a good way to freshen the time element of a news release?
3. Lead with a fact that updates slightly stale news.
4. After summarizing the facts in the lead paragraph, how should the remaining details be presented?
4. In later paragraphs, presented in descending order of importance (inverted pyramid).
5. Is it a good practice to repeat facts for emphasis in a news release? Explain.
5. No. Simple and logical presentation gives a release its punch.
6. How does a broadcast media release differ from a print media release?
6. For a broadcast news media release, (1) leave a left margin of approximately 2 to 3 inches on the release for the news editor or director to put in desired video and audio cues or comments; (2) use all capital letter; and (3) spell out all acronyms, abbreviations, and numbers.
827. Responding to news media queries
827
1. What is the first thing to do when you receive a media query?
1. Write it down.
2. When coordinating a query response, what form do you use?
2. AF Form 39, Response to Query.
3. If news queries are not answered by the media’s deadline, what effect could this have on the Air Force?
3. The story probably appears without an Air Force comment, and the Air Force then has missed an opportunity to state its position.
4. What should you do if something delays response to the media?
4. Call the reporter as soon as possible before the deadline. If possible, offer partial information or an interim reply.
5. What should you do if the information is not available locally?
5. Tell the media; identify the source and offer the media the option to work it themselves or have you continue working it.
6. What is a “beeper”?
6. A “live” response to a query that is recorded on tape and played back during the news.
7. What information should be contained in a response to query log?
7. The subject of the query, the date, the time, who queried, and who answered the query.
828. Arranging media travel and orientation flights
828
1. When properly planned and coordinated, what does media travel accomplish?
1. Dramatically expands a media representative’s understanding of the Air Force’s mission, equipment, and people.
2. What regulation authorizes media travel aboard DOD-owned aircraft?
2. DOD Regulation 4515.13, Air Transportation Eligibility.
3. State the difference between local and non-local media travel.
3. Local travel is departing from and returning to the same installation without stopping at another location; non-local travel is taking off from one location and landing at a different location within the CONUS area.
4. How much notice is required to gain approval and country clearance for media to travel overseas?
4. 30 days.
5. Why are media travel ground rules important?
5. Because the ground rules are a written agreement between the media representative and the Air Force. They advise the media representative of his or her responsibilities during travel with the air Force.
829. Responsibilities and policy
829
1. What PA core competencies does the Hometown News Release Program achieve?
1. Airmen morale and readiness, public trust and support, and global influence and deterrence.
2. Who provides guidance and procedures for the Hometown News Release Program?
2. AFNEWS.
3. What form is used to release HTNS data on military members and civilians?
3. DD Form 2266.
4. What is the subject matter of hometown news releases?
4. Factual stories about accomplishments and activities of individuals.
5. Who is responsible for the propriety, technical content, accuracy, security review, and clearance for public release of any material sent to the HTNS?
5. Each organization.
6. What information should be kept in the hometown news release log?
6. Person’s name and Social Security Account Number, the date of event, the news subject, and the date the release is sent to AFNEWS.
830. Processing the hometown news release
830
1. What is the most important aspect of the Hometown News Release Program?
1. Processing the hometown news release.
2. The suggested time limit for the submission of a release is 60 days, but who determines the ultimate decision on timeliness of a story?
2. The originating Public Affairs office.
3. What is the importance of the Public Affairs office code?
3. It is used to credit forms and photographs to appropriate Public Affairs offices in reports.
4. What events need prior coordination before filling out the hometown news release, and why?
4. Major exercises that involve great numbers of participants. So HTNS is aware of the massive number of forms that may be coming in and can assist you in what they need to accompany the forms.
831
831
1. To communicate the commander’s message; both to the internal audiences, as well as the public.
1. To communicate the commander’s message; both to the internal audiences, as well as the public.
2. The public.
2. The public.
3. AFMAN 102504 and AFI 91–204.
3. AFMAN 102504 and AFI 91–204.
4. Any five of the following: (1) Pertinent AFI 35–101 excerpts, plus any local PA operating instruction. (2) Commander’s key messages. (3) Key staff biographies and fact sheets. (4) Step-by-step checklists dealing with specific situations such as: natural disaster, bomb threat, fire or on-base and off-base accidents. (5) Draft news releases with fill-in-the-blank lines enclosed in document protectors. (6) Reference lists detailing area military PA office contacts, civic leader contacts, local news media contacts, and PA office recall roster. (7) Blank event logs and AF Forms 39, (Response to Query). (8) Pens, pencils, and audiovisual markers. (9) Coins or phone cards to use pay telephones; or a cell phone with voice and text messaging.
4. Any five of the following: (1) Pertinent AFI 35–101 excerpts, plus any local PA operating instruction. (2) Commander’s key messages. (3) Key staff biographies and fact sheets. (4) Step-by-step checklists dealing with specific situations such as: natural disaster, bomb threat, fire or on-base and off-base accidents. (5) Draft news releases with fill-in-the-blank lines enclosed in document protectors. (6) Reference lists detailing area military PA office contacts, civic leader contacts, local news media contacts, and PA office recall roster. (7) Blank event logs and AF Forms 39, (Response to Query). (8) Pens, pencils, and audiovisual markers. (9) Coins or phone cards to use pay telephones; or a cell phone with voice and text messaging.
832
832
1. (1) What just happened? (2) How does this impact me? (3) What are you (the Air Force) doing to fix it?
1. (1) What just happened? (2) How does this impact me? (3) What are you (the Air Force) doing to fix it?
2. Within one hour after notification
2. Within one hour after notification
3. Release the information you have.
3. Release the information you have.
4. State and local authorities.
4. State and local authorities.
5. Host nation, and other instructions of the unified commander who is responsible for that area.
5. Host nation, and other instructions of the unified commander who is responsible for that area.
6. a. Local commander. b. The nature and background of the disturbance, number of personnel involved, damage or injury estimates, command actions, and a statement that the cause is being investigated.
6. a. Local commander. b. The nature and background of the disturbance, number of personnel involved, damage or injury estimates, command actions, and a statement that the cause is being investigated.
7. A crisis incident is characterized by violence and may include, but is not limited to, the use of automobile,
7. A crisis incident is characterized by violence and may include, but is not limited to, the use of automobile,
luggage, or parcel explosives; land mines; fire bombs; poisons; environmental terrorism; ambush killings and assassinations; taking of hostages; kidnapping; hijacking; theft of weapons; armed robbery; mass demonstrations; and sabotage. Conversely, on base disturbances include protests and marches due to social, political, or economic unrest.
luggage, or parcel explosives; land mines; fire bombs; poisons; environmental terrorism; ambush killings and assassinations; taking of hostages; kidnapping; hijacking; theft of weapons; armed robbery; mass demonstrations; and sabotage. Conversely, on base disturbances include protests and marches due to social, political, or economic unrest.
8. Disapprove media requests for interviews, videotaping, and coverage of training for crisis response forces.
8. Disapprove media requests for interviews, videotaping, and coverage of training for crisis response forces.
9. Initial response force.
9. Initial response force.
10. This permits the PA representative at the site and those at the Public Affairs office to coordinate information for release on a timely basis.
10. This permits the PA representative at the site and those at the Public Affairs office to coordinate information for release on a timely basis.
11. (1) Set up a 24-hour news media operations Center. If other federal, state, and local response force public affairs officers are on scene, the media center should be a joint operation. (2) Give Air Force news releases about the accident to state, local, or other officials responsible for informing the public and media or who need the releases for any other purpose. (3) Anticipate public concerns and issue news releases before such concerns distort public perceptions. (4) Ask the next higher PA echelon for additional people and equipment if needed. (5) Have each PA staff member record media and public queries on AF Form 39. (6) Use a central log to record the time of accident, important developments, time of release, policy received from higher PA echelons and how or when it was implemented, and thumbnail sketches of most significant queries and events. (7) Alert switchboard operators to direct all news media and public calls to the media center.
11. (1) Set up a 24-hour news media operations Center. If other federal, state, and local response force public affairs officers are on scene, the media center should be a joint operation. (2) Give Air Force news releases about the accident to state, local, or other officials responsible for informing the public and media or who need the releases for any other purpose. (3) Anticipate public concerns and issue news releases before such concerns distort public perceptions. (4) Ask the next higher PA echelon for additional people and equipment if needed. (5) Have each PA staff member record media and public queries on AF Form 39. (6) Use a central log to record the time of accident, important developments, time of release, policy received from higher PA echelons and how or when it was implemented, and thumbnail sketches of most significant queries and events. (7) Alert switchboard operators to direct all news media and public calls to the media center.
12. Until the next of kin are notified.
12. Until the next of kin are notified.
833
833
1. What happened? Where did it happen? Where do we need to be? What logistics do we need?
1. What happened? Where did it happen? Where do we need to be? What logistics do we need?
2. The PA office is responsible for coordinating the logistics and communications between PA personnel at the scene of the accident, the Emergency Operations Center and the Media Operations Center.
2. The PA office is responsible for coordinating the logistics and communications between PA personnel at the scene of the accident, the Emergency Operations Center and the Media Operations Center.
3. Any three of the following: (1) Will the on-scene PA representative have access to water, food, and communications equipment? (2) Are there enough radios available for all key locations or are cell phones a better option? (3) Will one or the other (radios or cell phones) be a better option? (4) What is the weather going to be?
3. Any three of the following: (1) Will the on-scene PA representative have access to water, food, and communications equipment? (2) Are there enough radios available for all key locations or are cell phones a better option? (3) Will one or the other (radios or cell phones) be a better option? (4) What is the weather going to be?
4. Members of the media often use scanners to listen to emergency response frequencies.
4. Members of the media often use scanners to listen to emergency response frequencies.
5. Directly from the PA representatives on the scene of the incident and at the Emergency Operations Center.
5. Directly from the PA representatives on the scene of the incident and at the Emergency Operations Center.
6. AF Form 39.
6. AF Form 39.
834
834
1. Responding to a crisis “on scene” simply means at the actual location where there has been an accident or incident.
1. Responding to a crisis “on scene” simply means at the actual location where there has been an accident or incident.
2. When on scene, the PA representative must gather and relay information back to the PA office, document (with still or video camera) the accident and be prepared to escort media who show up.
2. When on scene, the PA representative must gather and relay information back to the PA office, document (with still or video camera) the accident and be prepared to escort media who show up.
3. The on-scene commander.
3. The on-scene commander.
4. The PA representative must be prepared to brief the media on any sensitive or restricted areas; as well as any safety issues.
4. The PA representative must be prepared to brief the media on any sensitive or restricted areas; as well as any safety issues.
5. The local authorities have jurisdiction off base.
5. The local authorities have jurisdiction off base.
835
835
1. An Emergency Operations Center can be thought of as a central hub in which key personnel gather to collect and exchange information so the commander can get an accurate picture of the crisis situation and make the appropriate decisions.
1. An Emergency Operations Center can be thought of as a central hub in which key personnel gather to collect and exchange information so the commander can get an accurate picture of the crisis situation and make the appropriate decisions.
2. You will find representatives from the fire department, security forces, legal, and civil engineering.
2. You will find representatives from the fire department, security forces, legal, and civil engineering.
3. One of your primary responsibilities is to act as a liaison between the PA office, the EOC commander and the PA representative at the scene of the crisis
3. One of your primary responsibilities is to act as a liaison between the PA office, the EOC commander and the PA representative at the scene of the crisis
4. By verifying the accuracy, you not only ensure correct information is released to the public; you also ensure that the decision-makers have the critical information they need to make the right decisions.
4. By verifying the accuracy, you not only ensure correct information is released to the public; you also ensure that the decision-makers have the critical information they need to make the right decisions.
836
836
1. A Media Center, also referred to as a Media Operations Center, is a location on base where members of the media can gather to collect information and file their stories.
1. A Media Center, also referred to as a Media Operations Center, is a location on base where members of the media can gather to collect information and file their stories.
2. These centers typically have telephones, computer ports/access, fax machines or other communications capabilities so the media can send their stories back to their home office.
2. These centers typically have telephones, computer ports/access, fax machines or other communications capabilities so the media can send their stories back to their home office.
3. You will need to have someone running the MOC and people available to escort media from the gate to the MOC and from the MOC to the scene of the accident.
3. You will need to have someone running the MOC and people available to escort media from the gate to the MOC and from the MOC to the scene of the accident.
4. The PA representative should remain composed, professional, and ready to respond.
4. The PA representative should remain composed, professional, and ready to respond.
837
837
1. Information about any nuclear accident that does not cause a public hazard or undue public alarm must not be released without OASD/PA approval.
1. Information about any nuclear accident that does not cause a public hazard or undue public alarm must not be released without OASD/PA approval.
2. In the interest of public safety in the United States and its territories and possessions, confirmation of nuclear weapons or radioactive nuclear weapon components may be made by any on-scene commander.
2. In the interest of public safety in the United States and its territories and possessions, confirmation of nuclear weapons or radioactive nuclear weapon components may be made by any on-scene commander.
3. At least once a year.
3. At least once a year.
4. DOD Directive 5230.16.
4. DOD Directive 5230.16.
5. Public Affairs is responsible for briefing unit security forces, Air Force Office of Special Investigations agents, firefighters, explosive ordnance disposal, operations, legal, medical, disaster preparedness, and any other Air Force people who respond to accidents; at intervals not to exceed 12 months.
5. Public Affairs is responsible for briefing unit security forces, Air Force Office of Special Investigations agents, firefighters, explosive ordnance disposal, operations, legal, medical, disaster preparedness, and any other Air Force people who respond to accidents; at intervals not to exceed 12 months.