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28 Cards in this Set

  • Front
  • Back

Public perception

Increasing urban


Increased affluence


Emphasize health and feelings of animals


Closest relationship to animals is pets (family)


People spend money on things that matter to them

What province spends the most money on pets?

Alberta ($548 per year)

The pet industry

4.5 billion dollar pet industry in Canada (15 billion on non food pet supplies in the US)

Woofstock?

high tea dog wedding

The way people view and treat their pets has large implications on how they view what?

The treatment of animals for food

What are the 5 drivers of Change?

1. Standards and Legislation (europe)


2. Attitudes


3. Globalization (international trade and market access)


4. Consolidation (agriculture, retailers, activist groups)


5. Push to pull economy (retailers demand product and dictate terms)

Explain the change in the Economic model

Tradition 'push economy' - producers compete with each other on issues of price and quality (traditional animal science departments)


VS


New 'pull' economy - consumers or retailers demand a product (at a price) from the producer

What are economic externalities?

Products that don't cost money to directly produce



ie. animal welfare, environmentally friendly, employee safety

Retailers have shifted to __________ stores, with ________ buyers and now have ______________ and _______ audits

Large box stores


fewer buyers


Culture of standard


and 3rd party audits

Culture of Standars

ISO9000 - quality control


ISO14000 - Environment


SA8000 - Social conditions


GFSI - global food safety initiatives


B2B - business to business


NEW ISO standard for animal welfare is being considered

What does producer consolidation mean and what does it result in

Fewer farms producing the same or more



Results in:


-economies of sale (economically viable unit size continues to increase


-Increase in vertical integration and corporate farms


-Easier to hold fewer but larger producers accountable for demands

Can activists influence an industry by targeting just a few firms?

Yes, thus achieving changes in industry regulations, not imposed by legislators, but by firms seeking a competitive advantage

Smithfield officials denied what? And instead said...

That pressure form activists or voters had anything to do with their announcement to move out of gestation stalls



Did say that they responded to concerns voiced by McDonalds, Walmart, and several supermarket chains

What is the best way to protect the brand?

By developing social/agriculture policy through the corporate social responsibility


(one company has good welfare, they all want to)

OIE

World organization for Animal Health



-standards to combat outbreaks


-Animal welfare standards

OIE standards are the international reference in the field of animal disease and zoonoses for who?

WTO

Historically, 'like products could not be discriminated against based on how they were produces (ethical differences)



How are things changing?

EU pushing to make animal welfare a trade barrier

What are other organization that have an influence?

Conference on Global Trade and Farm Animal Welfare


World Bank (International Finance Corporation)


Food and Ag Organization of the United Nations

Social Expectations - what do we need to do?

Clear statement of industry standards for animal welfare


Standards must reflect values of the society


Means of assuring the public/consumers that Canadian industries are following these standards

What is the National Farm Animal Care Council? (NFACC)

National Lead for farm animal care in Canada


-diverse stakeholders to work together on farm animal welfare


'consensus-based model' of decision making

What is the National Farm Animal Care Council's focus?

Codes of practice for the care and handling of farm animals


Animal Care Assessment Model (ACAM)




**facilitate information sharing and communication

What are Canada's Codes of Practice?

Guidelines for care and handling of farm animals


-recommended best practices that are scientifically informed, practical, and reflect societal expectations for farm animal care

The Canadian Codes...

Voluntary


Sustainability and Legitimacy


What are the 3 key conditions of the codes of practice?

1. Ethical goals and principles that recognize both welfare and the role of agriculture in satisfying vital human needs


2. Consumers must be confident that the standards are taken seriously


3. Producers must believe that the standards are established fairly

Welfare and the Veterinarian….

Animal welfare science is not a mature science


Implementation of welfare science in policy


A world of changing values towards animals

Animal welfare science is not a mature science means…

Research is more conceptual than strategic


Research farm scale and not commercial scale


Few multidisciplinary teams


Great opportunities for vets to work with animal welfare scientists to expand

Implementation of welfare science in policy means...

Vets have a key role in implementing welfare policy and standards through government, industry and international agencies



Requires understanding on how scientific and political elements interact

A world of changing values towards animals means...

Expectation that the vet will provide leadership in promoting animal welfare


-working to prevent and treat disease


-champion of animal welfare in a broader sense