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Public perception
Increasing urban
Increased affluence
Emphasize health and feelings of animals
Closest relationship to animals is pets (family)
People spend money on things that matter to them
What province spends the most money on pets?
Alberta ($548 per year)
The pet industry
4.5 billion dollar pet industry in Canada (15 billion on non food pet supplies in the US)
Woofstock?
high tea dog wedding
The way people view and treat their pets has large implications on how they view what?
The treatment of animals for food
What are the 5 drivers of Change?
1. Standards and Legislation (europe)
2. Attitudes
3. Globalization (international trade and market access)
4. Consolidation (agriculture, retailers, activist groups)
5. Push to pull economy (retailers demand product and dictate terms)
Explain the change in the Economic model
Tradition 'push economy' - producers compete with each other on issues of price and quality (traditional animal science departments)
VS
New 'pull' economy - consumers or retailers demand a product (at a price) from the producer
What are economic externalities?
Products that don't cost money to directly produce
ie. animal welfare, environmentally friendly, employee safety
Retailers have shifted to __________ stores, with ________ buyers and now have ______________ and _______ audits
Large box stores
fewer buyers
Culture of standard
and 3rd party audits
Culture of Standars
ISO9000 - quality control
ISO14000 - Environment
SA8000 - Social conditions
GFSI - global food safety initiatives
B2B - business to business
NEW ISO standard for animal welfare is being considered
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