Shonteur France Case Study Essay

Culture affects and influences all aspects of life in a society including beliefs, values and the behaviors of a society. Businesses operate in societies, and they are therefore bound by the cultural values and features in the society they operate. (Schmidt 2007) Businesses or organizations also have their unique cultures that determine their activities and the mode of operation. The cultures of the individuals working in an organization affect and influence the cultural orientation of the case study. A business must, therefore, take into consideration the cultures of the employees and the influence of the cultures on the business. In the case study, Shonteur Inc. experiences several culture-related problems that affect the business operations of the subsidiary in France. The employees working in the Shonteur Inc. France branch have different cultural backgrounds, and this affects the business. John Terwilick, the manager for the business, fails to take into account the cultural differences among his employees while managing the subsidiary in France. This paper entails an analysis of the cultural problems …show more content…
employs personnel from different countries and cultural backgrounds. The employees working in the subsidiary are mostly French, but there are also numerous employees from German, Spain, and Portugal. It is important for the business to include the employees from different countries since they are from countries that offer European wines. Despite the evident differences in cultural orientations, John Terwilick applies a management style that does not consider the differences. The management style includes involvement of the employees in decisions making process and delegation of duties to improve personnel morale. However, the application of his previously successful management style fails to produce the same results. He observes that his French supervisors fail to express their concerns verbally despite the dissatisfaction and low