Olive Oil Commercial Analysis

Decent Essays
The Olive Oil Foundation was founded in 1996 by Gary Gardner. This company was found to address the health-conscious, multicultural consumers market. Namaste` is a leader in the ethnic hair care products industry dedicated to identifying holistic, innovative remedies for the healing and renewal of hair, skin and body. The philosophy has made Olive Oil Hair Products leader in natural, therapeutic health and beauty aids (Organic Root Stimulator, 2016 Namaste` Laboratories). This Olive Oil Commercial was first aired Friday, December 5, 2014 at 8:37pm. It shows a woman that comes home gushing that she's found the one', but when her friends ask her about the guy, she reveals that she really means her relaxer. This commercial uses pathos through an …show more content…
In the commercial it show three black women that has different hair style and different types of hair. The commercial uses pathos through the emotional reaction that the one female had about her relaxer being the one. Most times it takes a lot to satisfy a black women with her hair, so when you get 'the one” it does something with you physical and emotional appeal. A black women having her hair to turn out almost perfect, would bring out the inner women within. Nevertheless, The Olive Oil commercial shows logos through how your hair suppose to look after using the olive oil products. In the commercial the women hair had volume, shine, and fullness. As the black women communicated they had smiles on their face as if they were a proud black women with black and straight hair. As the main character shared her information about
The Olive Oil Relaxer to her friends, they then took her advice and tried Olive Oil for themselves. Pharmacological thinking if you try Olive Oil products today with would change your look for the rest of your

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