The ad for Aveeno Active Naturals daily moisturizing lotion showed Jennifer Aniston standing outside in the sunlight with a blurry ocean view behind her. She looks casual, but stunning in a grey tank top while she is looking over her left shoulder. Her long brunette with blonde highlighted hair is styled straight, her eyes are a beautiful ocean blue color and her skin is tan and glowing. The ad presents the image of perfection by showing Jennifer Aniston with zero body fat and gorgeous skin. Typically, this is what every women wished they looked like. …show more content…
The image of Jennifer Aniston in her grey tank top standing outside in the daylight shows her looking happy, radiant and approachable. The advertisers targeted the emotions of women with skin insecurities by placing the words “beautiful” and “healthier” in the ad. They also proportion Jennifer Aniston larger than anything else in the ad to show consumers how healthy her skin looks. It makes consumers envious seeing her perfect skin and in turn it touches their emotions. Emotions are very important to consumers and a critical part of their decision making. In most cases, women want an effective product that will help them look beautiful on the outside even when they don’t feel good on the