African American Women In Advertising

Improved Essays
In the 21th century, as an African American male or female, beauty and physical appearance play an important role in how society views us as a race; many are judged for these reasons and especially their choice of hairstyle. For example, in 2013 a KTBS 3 News anchor named Rhonda Lee was fired from her position after defending her natural hair on the station’s Facebook’s page. According to TV2WEEK.COM, in the year of 2013 the average commercial advertisement time during one hour of television was 15 minutes and 38 seconds. Numerous of these commercials are advertisements for hair products such as enhancing shampoos and conditioners, chemical relaxers or “all-natural hair” products, These different commercials are competing to explain how their …show more content…
I was inspired to explore this topic on black women hair as a result of my own experience as a master stylist and extensions company owner at a Historically Black College or University. Attending Hampton University, I have seen so many women in various hairstyles ranging from protective styles such as afros, faux locs, crotchet braids to thirty inches in Brazilian or Indian virgin extensions. During my freshman year around homecoming many of my clients wore hair extensions, when I would ask why I was told “I wanted to be cute for homecoming”, as a result the question grew “why do you need hair extensions to feel cute?”. Experiences such as these influenced is what made me want to explore the confidence level of Black women and their …show more content…
His solution seemed to be the solution to straightening curly hair.. He experimented more with his formula, made it into a gel, and began marketing his product in 1913 as G. A. Morgan Hair Refining Cream. This marked the birth of the alkaline relaxer and the start of a revolution in the Black hair care market. Alternatives to chemical hair relaxers were the “pressing comb” which was invented in 1845 by an European man, although many people believe Madam C.J. Walker was the inventor of the pressing comb but she popularize the pressing comb with her black hair products. (Milady, 2012). During this time, the Rastafarian Movement also began, during this time Guerilla Warriors vowed not to cut their hair until Selassis is released, eventually their hair became matted and formed into long locks, Guerilla Warriors were feared with these “Natty” locks in their

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