Color Vision and babies
Humans learn about colors before they learn anything else, in fact that starts as soon as their eye sight develops, that is before they learn the alphabet or even numbers; we learn to recognize colors well before we can speak their names. That’s how infants recognize their parents and other familiar objects. Color has an impact on how we perceive the world around us, has a psychological influence on our feelings, and distinguishes our (good or bad) taste. Color influences our mood and as we grow up a certain preference to a color can tell a lot about our personality. In order for us to understand how colors affect infants, we should first know about what color is and how they’re used in our day-to-day activities.
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Complementary colors create the right amount of stimulus to the brain that makes it interesting for the baby to look at. “They are colors that are found opposite to each other on the color wheel and create maximum contrast in addition to black vs. white and maximum stability.” (Morton, 2012) The human eye is one of the most important senses due to its great and immediate influence on the brain. It responds to some colors and stimulates emotions and can fuel the body metabolism. Continuous or controlled exposure to certain colors in the surrounding environment could have a practical therapeutic effect on the individual that is why color therapy is now used to heal people. How can this be related to babies? “Color symbolism and response to colors are shaped both by nature and nurture; biological and cultural. Certain colors create certain sense of movement; it’s an illusion of action or change in the physical position of an object.” (Write Design Online) As a designer we should understand the concept of color in order to create a functional design; design that serves a purpose. If you’re advertising for a babies toy or creating the actual toy we should take into consideration what the babies preference of colors are which as stated before is shaped biologically and culturally. “Studies have shown that babies tended to like more bright, vibrant colors.” (Roberts, 2005) This goes also hand in hand if